UCView Blog Entries

Using Digital Signage in Retail: Converting Visitors Into Customers

by Alex

Posted on 05/17 at 11:27 AM

According to a new study, the typical adult is exposed to about 360 advertisements per day across all major media outlets. But these are just ads—and do not account for all of the branding and advertising that we’re exposed to within an average 24 hour period. When you begin to take a look at these numbers, they get a lot more existential.

Believe it or not, we’re exposed to anywhere from 3,000 to 20,000 different messages, images, brands, and other types of advertisement on a day to day basis. Of course, these numbers include everything—from the grocery store sign down the road, to the label on the soda you’re drinking, to the spam emails in your email inbox.

Of course, just because we’re exposed to these advertisements doesn’t mean that we’re taking note of all of them—much less buying products because of them. Very few actually make an impact large enough to stay in our memory, and far fewer actually result in a sale down the road.

But here is the big question

If you’re a business owner and you’re trying to make an impact, how can you increase your odds of getting the customer attention you really need?

The answer, quite possibly, could be digital signage.

Why Digital Signage?

Digital Signage represents a growing trend in the world of retail advertising, in the sense that it serves as a bridge between old-world marketing ideas and the advent of new technology. According to recent studies, 76% of consumers have entered stores just because the signage was interesting. 75% of consumers have told their friends about stores that they’ve been to because they were impressed by the signage.

In addition, an estimated 68% of Americans have made purchases because the in-store digital signage advertising of the product or service was appealing.

There is no shortage of evidence pointing toward the fact that digital signage is becoming a more common (and effective) means of advertising — but how can it help us to solve communication problems, especially as they pertain to customers?

Digital signage in a store

How can digital signage in retail stores help us communicate better with customers?

Digital Signage boasts several advantages over traditional ink-and-paper signage—and some of them can directly contribute to better communication with customers. Of course, you need to use them properly to maximize their effectiveness—but this has more to do with common sense than any kind of specialized marketing practices.

Ideally, you would want to place your signage screens where they are easy to see. You would also want to avoid over-cluttering it. With digital signage, you also need to make sure that the advertisements or messages are formatted correctly—but once you get these simple things taken care of, the benefits become significantly more pronounced.

In-store digital signage can change as-needed without any real additional cost to you.

Granted, you might need to pay someone to put together a new graphic or advertisement for your ad campaigns—but still, the small costs associated with getting this done pale in comparison to the high cost of printing real brick-and-mortar signage every time something changes. And if you’re feeling a bit creative, you can always utilize built-in content creation tools, such as Slide Designer in UCView, to create ads without shelling out extra bucks.

The ability to adapt your advertising to fit with changes in your retail business and customer base is invaluable where communication is concerned, because being adaptable gives you the ability to stay as relevant as possible. In this respect, retail digital signage makes a ton of sense. You could literally change it on a daily basis if you wanted to—a task that’ll probably require little more than a few keyboard strokes on your laptop.

It’s easier to catch someone’s eye in your retail store with digital signage

Digital screens have several advantages over traditional signs and posters. They give off significantly more light, for one thing. The images also have the potential to be super crisp and clear. They can utilize and incorporate movement, animations, and graphics-in-motion, and have the ability to display their content in bright, vivid, eye-popping colors.

These advantages make them much more noticeable in real-life scenarios. This is why digital signage in shopping malls and retail stores tends to do so well. People notice these screens because they really stand out against the comparatively dull ink-and-paper signs around them.

And when you add interactivity to the mix, they become even more effective! People love screens that they can interact with—so a kiosk with some buttons, or a touch-screen that you can use to learn more about a product or service could do wonders to help get attention and make an impression that consumers will remember.

Strategically placed digital signage screens allow you to communicate with your retail customers in real-time.

Keeping your signage updated is one thing. Communicating in real time with your customer base is something else. Imagine having a sign that you could change every hour. Imagine being able to display your drink specials or hourly sales at exactly the right times without needing to change anything but a file on your computer.

Imagine being able to make last-minute changes to prices or selection (as advertised on your signage) the split-second before you open your doors—or even during the busiest parts of the day.

Imagine being able to direct customers to a convenient kiosk, where they’ll have the opportunity to navigate through a menu or a how-to, without the need to funnel them toward a register or a salesperson who’s too busy to show them the attention required to fully educate them on the products/services you have to offer.

Let’s be honest. The business world is a brutal place. It’s competitive, volatile, and unkind to those who take too long to adapt to new technology and customer needs. Digital signage might be the best way to catch the attention of new consumers—but it may also be the best new method for engaging older customers.


Digital signage in retail store New York



Is switching your retail store advertising to digital signage going to provide you with a foolproof method for success?

Unfortunately, there’s no such thing as a fool-proof plan anymore. Digital signage, even at its most advanced, isn’t going to do the job for you unless you handle and manage it properly. You need to keep the psychology of your customers in mind, and you need to utilize it in ways that will truly add to their experience—not take away from it.

Here are some simple tips that you need to keep in mind before putting time, effort, and energy into such an upgrade.

  1. Make sure to place your signage thoughtfully.

    Customers need to be able to access the screens in a manner that’s not going to be cumbersome or difficult. Avoid placing screens in places where people will need to strain their necks, lean over, or search for the information for more than a few seconds.


  2. Keep basic customer psychology in mind

    Keep screens in places that make sense, and make sure that they’re accessible. Remember that selling anything revolves around building the value above the price—so make sure that your digital signage screens are placed inside the store in such a way as to help this process, not hinder it.


  4. Make sure that your graphics, layouts, and designs are stylish, attention-grabbing, and simple

    Overly-complicated graphics will spell disaster for your marketing efforts. The same is true for digital signage that’s boring or too old-fashioned. Remember that you need to appeal to your customers. Don’t confuse them, alienate them, or design graphics that look like they would have been in style five years ago.


In Conclusion

Communicating with your customers is a process that’s accomplished in innumerable different ways. Your advertising, your décor, your branding, your salespeople, and your media all work to accomplish this—and they’re truly only the beginning of the process.

Unless you can effectively communicate your message to your customers, you’re going to end up missing the mark.

The key thing to remember, however, is that customers need to know three things about you before they’ll buy from you. They need to know that you’re legitimate, they need to know that you’re offering real value, and they need to know that they can feel at ease making a purchase with you.

There are certainly more elements than these to consider—but without these, you aren’t going to do very well in the modern-day marketplace.

Retail store digital signage can help you on all three fronts, because it can boost your ability to communicate with your customers about what you have to offer. It can help to convey the fact that you know what you’re doing, that you’re offering real value for the money, and that you’re going to make their lives better if they choose to do business with you.

These things are all subtle, and admittedly difficult to do—but digital signage can certainly fill a vital gap for modern businesses looking to appeal to the tech-savvy masses. If you would like to see just how easy it is to start creating retail digital signage, content with our software - you can always sign up for our free 30 day demo or speak with one of our experts.





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Categories: News |

Travel With Digital Signage

by Christine

Posted on 04/27 at 03:50 PM

The springtime marks the start of the travel season. Along with an increase in travel comes a wave of stress among personnel in the transportation industry as well as the travelers themselves. With hectic situations, such as increasingly long lines and the hassle of getting through security, many airports and subway/train stations are opting to use digital signage to help alleviate such conditions.

Only a few years ago digital signage was mainly used to as a snazzy way to display arrival and departure information, however, due to its evolvement in flexibility and ease of use, digital signage is now being used as a vital tool for getting people to the right place in the quickest and most effective way possible. One such digital signage tool includes wayfinding kiosks, which makes the experience of navigating through a maze-like airport much smoother for travelers, especially those who are inexperienced. Digital signage is also frequently used to market products within stores and even digital menu boards now adorn the walls of restaurants in terminals.

The subway/train station is also now flooded with digital signage being used as a tool to help tourists get from point A to point B. Digital signage is used in a growing number of stations to help people get where they need to be and can commonly even be found inside of subways/trains as well.

Along with traveling to the destination, hotels and resorts are also booming in business as well. The hospitality sector is increasingly depending on digital signage to get weary and impatient travelers checked-in to their rooms and informed with the amenities that are offered at the hotels/resorts. Travelers this summer will be expected to see many forms of digital signage in places such as amusement parks and museums as well. Digital signage is becoming vital for tourists, providing them with a smooth experience during their travels.

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Categories: News | Miscellaneous |

Use Open Source Digital Signage To Customize Your Admin Dashboard

by Alex

Posted on 04/18 at 04:27 PM

Open Source Digital Signage Customization

At UCView we believe in giving our customers as much freedom as possible when it comes to picking the right digital signage solution. This philosophy is ingrained in every aspect of our business. We offer our clients the option to use our software on their own hardware, clients have a choice between using cloud or local server options for data storage, and our server licensing options suit both large and small businesses. We even give our customers the ability to change the layout of their admin dashboard with our open source digital signage customization options.

Our clients can change the color scheme and customize the look and feel of their digital signage admin dashboard. With open source digital signage access you can change any visual element on the dashboard to be fully in line with your brand’s character. White label re-sellers, universities and brand name businesses can easily change how their digital signage admin dashboard looks with some quick customization to the markup code.

  • Upload your own custom logo to be displayed on the CMS dashboard,
  • Rearrange the menu structure to have quick access to the CMS features you use the most
  • Change the template skin to reflect your brand’s identity.
  • Change menu icons, fonts and text to customize the dashboard specifically for your users.

Our open source templating option is handy for any customer that wants to white label or personalize their SignEdge CMS dashboards. If you would like to find out more about our open source template customization, or any other of our flexible options, please feel free to schedule a quick online demo with one of our experts.

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Categories: Features |

UCView Unveils Calendar Digital Signage Content

by Christine

Posted on 04/06 at 02:46 PM

UCView recently released the iCal widget to its app store. This is a great solution for Apple users who want to display their calendar of events on digital signage screens. The iCalendar widget allows for you to view your daily, weekly, monthly, and even yearly schedule. In addition, tasks can be color-coded in order to enhance organization and readability. By simply inputting your iCal URL, you can instantly display your calendar on your digital signage screen(s). UCView allows for you to customize your iCalendar and keep it up-to-date by arranging the number of events to be displayed on screen, the number of days back, and the number of days forward. This free digital signage app is very helpful for keeping employees on top of their upcoming meetings and deadlines. This is also ideal for education institutions to keep students well-informed on upcoming events and activities.

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Categories: App Store | News |

UCView Launches KTLA News Digital Signage Content

by Christine

Posted on 04/05 at 11:57 AM

KTLA News is a television news program which airs on KTLA (channel 5) in Los Angeles, California. This news station broadcasts the latest news, provides the most accurate traffic and weather reports, as well as features the hottest news in entertainment, and more. This free digital signage app is ideal to display for employees in the break room or for customers who need to wait in a lobby. This is a highly engaging app to display for viewers who reside in the Los Angeles area.

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Categories: App Store | News |

New Option To Use Raspberry Pi For Digital Signage

by Christine

Posted on 03/31 at 10:44 AM

Raspberry Pi For Digital Signage

UCView recently launched the ARM Caster HD powered by Raspberry Pi 3. The Raspberry Pi 3 is an exceptional solution for those who want to run a small-scale digital signage network without having to pay a high price. This mini form-factor player is packed with cutting-edge components allowing for full-fledged functionality and a hassle free setup process. The ARM Caster HD, powered by Raspberry Pi 3, has up to 10 times the performance as its predecessor the Raspberry Pi 1. This unit runs with a 1.2GHz 64-bit quad cord ARM Cortex-A53 CPU, allowing for fast connection and powerful computing performance. Many small businesses and venues find the perfect price to perfomance ratio using raspberry pi for digital signage. It is light weight, mobile and very cost efficient.

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Categories: News | New Products |

Entertain Your Viewers With FOX Sports

by Christine

Posted on 03/24 at 01:20 PM

FOX Sports is a regional and national cable channel which is responsible for broadcasting sports news and highlights. This channel commonly televises games from the NFL, MLB, NHL, NBA, NCAA Basketball, NCAA Football, UFC, NASCAR, Soccer and more. This free digital signage content provides the latest sports news which will keep your viewers on the edge of their seat. This free digital signage content is ideal for locations, such as a sports bar or education institution, that want to relieve boredom and provide entertainment for their viewers.

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Categories: App Store | News |

Display Top Sports News With ESPN Digital Signage Content

by Christine

Posted on 03/22 at 04:27 PM

UCView introduced ESPN digital signage content to its app store. ESPN is a classic U.S. cable and satellite television channel which broadcasts leading news in sports. Watch major sporting events take place live as well as listen to a variety of entertaining sports talk shows, such as SportsCenter and Baseball Tonight. This free digital signage content will look great in the student lounge, especially to display live events and highlight scores from NCAA March Madness. Entertain your audience and build your viewership by displaying top news in basketball, football, baseball, soccer, and more.

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Categories: App Store | News |

UCView Introduces Free Digital Signage Livestream App

by Christine

Posted on 03/21 at 02:17 PM

UCView introduced Livestream digital signage content into its App Store. Livestream is the most trusted and popular live video platform which allows for people to broadcast and stream to any device. With over 40 million viewers each month, Livestream allows for your audience to actually be involved in the action as large and exciting events unfold right before their eyes.  One of the most popular Livestream events at this moment displays a bald eagle caring for her chicks which just recently hatched. Live Stream is accessible for free via UCView’s digital signage software app store and could be used within any industry, including education institutions. Simply input your company’s Account ID and Event ID in order to view the Livestream of your choice.

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Categories: App Store | News |

Helpful Digital Signage Tips To Engage Your Students

by Christine

Posted on 03/18 at 02:20 PM

Digital signage provides a great look and feel to your university’s setting, but what’s the point of displaying content if your students aren’t actually paying attention to your screens. Learn a few quick tips on how to use digital signage to actually engage your students.

Displaying a campaign that’s consistent is more engaging than displaying a onetime message. It’s recommended to promote an upcoming event on a regular basis to enhance students’ recall of the message. However, students can get bored quick so try to spice it up a bit by displaying different layouts and tweaking the message to allow some variation. Regularly keeping up to date with your messages can go a very long way. You also need to consider where and when to publish your campaigns. It wouldn’t make sense to advertise an upcoming job fair for computer science majors in the nursing department. Make sure to plan ahead when it comes to advertising your content so it can be released in the right place at the right time.

Many campuses even allow for students and instructors to send in PDFs of an event they would like to promote to network administrators. Once it’s approved, it will be displayed on screen(s). This is a very practical solution, but it could also become a hassle if students or instructors decide to send in their content at the last moment. If this is the case, you can try to set guidelines clearly stating that PDFs need to be sent in at least two to three weeks prior to the date of the event.

  Students are constantly in a rush so keeping your messages short and simple is the best way to go. You don’t need to display a long, lengthy message to impact your students; all you need to do to draw their attention is by displaying a concise message that gets to the point. When targeting an event to your audience, think of the following elements: Who, What, Where, and When.

Interactivity is a key technique for engaging with your students. Allowing your students to see the information is great, but it can only get you so far. You want them to actually interact with the screen. This can be anything from allowing them to reserve a study group room in the library, having them vote for a student officer, or liking a Facebook page so they may receive up-to-date newsfeeds. In addition to keeping your messages short and simple, you can have students gain more details about a subject by including a QR code on screen. Implementing clear calls to action can help you measure the effectiveness of your message. This will be very helpful in the future when it comes to scheduling and promoting your future messages.

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