Dear Partners, Customers and New Friends from DSE 2010

Thank you for visiting us at the 2010 Digital Signage Expo.  We enjoyed all of the inspiring conversations, and the positive feedback we received regarding our products exceeded all our expectations. UCView Media had a very fruitful experience, and we will continue to champion digital signage solutions for our partners worldwide.

Our team is relentless in its pursuit of designing and developing a platform to suit our partners’ ever-growing needs.  We were very pleased with the overwhelmingly positive response to some of the newest additions to our platform that we unveiled at DSE2010.  Some of the newest key additions to our products included:

• Global View, a feature providing a live snapshot of all your network’s displays
• EZ Board, an easy-to-use content creation tool
• GPS and audience measurement integration
• Touchscreen capability for interactive displays
• ViewEdge Digital Signage Server series
• World’s first interactive gas station pump top

We invite our guests from DSE2010 to experience the benefits of UCView Media first-hand.  Visit our website at http://www.ucview.com and receive a free 30-day trial.  We look forward to all of your feedback on our software, and we encourage you to share this risk-free offer with your customers and partners.

Thank you again for your interest in our innovative digital signage products.  We will contact you soon to discuss how our solutions can cater to your specific needs.

Best regards,

Guy Avital
CEO
UCView Media Inc

Digital Signage Management for Mobile phone

UCView Media, Jan 20, 2010. UCView media’s digital signage software division, the leading developer of digital signage management software, released an innovative enhancement to the UCView Enterprise family. The inclusion of Mobile Access makes UCView one of first solutions to provide visibility into and live monitoring of digital signage networks in real time from mobile phones or personal digital assistants (PDAs).
“We believe in practical solutions, we design solutions to solve a problem and help you manage as opposed to creating a market. From the research we recently conducted today, UCView is the first or only digital signage management solution enabling proactive and live player snapshot and resolution of network issues over a mobile device’s without the need to install software”,  announced Guy Avital President, UCView Media Inc. “UCView Software platform is already a comprehensive product with superior real time diagnostic and practical capabilities, but now UCView users can benefit from the flexibility of having a proven digital signage management solution in the palm of their hands.”

     

With innovative features such as snapshots of the entire network, restart devices,  player info statistics EZLink notifications, UCView brings a whole new dimension of portability to digital signage management, providing a secure and transparent window to your digital signage network status and from anywhere, at anytime. For more information on UCView, to view a demo or to download a free trial, visit http://www.ucview.com/contact/request_demo/

Many large firms have been using UCView for over 3 years and it has proven an invaluable digital signage solution to run their growing digital signage network. “I always know about network status or outages instantly,” states Marcelo Teyer, Digital signage network owner. “The addition of mobile access saves precious time, as now I can immediately check player’s status from my smart phone.”

UCView mobile Access Features for digital signage monitoring:

       
• Player status View with snapshot images.        
• EZLink Notifications for SMS and email alerts.        
• Maintenance player configuration.        
• Restart Players Remotely.        
• SSL support for mobile access sessions    

About UCView Media Management

UCView media is the leading digital signage management software solution with thousands of players reliably managed worldwide. Built on a scalable architecture offering automated player discovery and network monitoring, real-time player monitoring, and versatile alerting, notification, and reporting functionality, UCView media delivers 360° visibility, manageable digital signage frame work.

UCView Media software scales from the small digital signage to the large digital signage deployments, and its functionality can be easily extended. UCView software monitor player’s performance and operation for precise measurement of poof of ads played to provide the quality of service (QoS) necessary for a growing digital signage network. To learn more about UCView software, request your free demo or to make a purchase visit http://www.ucview.com/contact/request_demo/

DVI/HDMI vs VGA in digital signage

As DVI and HDMI connections become more and more widely used in digital signage, we are often asked: which is better, DVI (or HDMI) or VGA? There is no clear answer to this question.

First, let’s get some basic knowledge of the elements. DVI and HDMI are exactly the same as one another regarding image quality and resolution. The main differences between HDMI and DVI are that HDMI carries audio and video signal; further more HDMI uses different types of connectors. Technology wise both HDMI and DVI uses the same encoding technology, and for that reason DVI source can be connected to an HDMI connector on display, or vice versa, with a DVI/HDMI cable, with no use of signal converter

What are the difference between DVI, HDMI and VGA?

DVI/HDMI and VGA Video are all video signals which support a variety of resolutions, each one of them deliver the signal from source to display in different ways. The main difference is that DVI/HDMI delivers the signal in a digital format. VGA is an analog format, which deliver the signal, not as a digital stream, but as a set of varying voltages representing the red, green and blue components of the signal.

DVI/HDMI and VGA deliver signals as red, green, and blue color components, together with sync information. The DVI/HDMI standard delivers these along three data channels in a format called T.M.D.S., which stands for “Transmission Minimized Differential Signaling”. This basically involves a blue, red and green sync that are added, and separate the channels

VGA is delivered, almost similarly, with the color information split up three ways. However, VGA uses a color difference type signal, which consists of Luminance, the green red or blue channel, representing the total brightness of the image. The sync pulses for both horizontal and vertical are delivered on the Y channel.

Both HDMI/DVI and VGA signal types are fundamentally quite similar; they break up the image in similar ways, and deliver the same type of information to the display. How they differ, as we’ll see, will depend to a great extent upon the particular characteristics of the source and display devices, and can depend upon cabling as well.

What is better Digital or Analog?

Digital signal transfer, it is assumed, is error-free, while analog VGA signals are always subject to some amount of degradation and information loss. There is an element of truth to this argument, but it tends to back fire in real-world testing.
First, there is no reason to get signal degradation of an analog VGA signal in digital signage installation where the distance between the player and the screen is short. Digital signage installation in a large retail or education facility for example can present a challenge for analog cabling. But, it is a flawed assumption to suppose that digital signal handling is always error-free. DVI and HDMI signals aren’t subject to signal error correction like downloading a file; once information is lost, it’s lost for good. That is not a consideration with well-made cable over short distances, but can easily become a factor at long distance.

So what should I use for best Image Quality?

DVI or HDMI signal formats is pure digital. There are some arguments that by taking a digital signage player and connecting it straight into digital connector as a DVI or HDMI signal, and then delivering that digital signal straight to the digital signage display, there is a sort of a perfect no loss of information signal. If the display itself is a digital display like LCD, the signal never has to go through digital to analog conversion and therefore is less altered on the way.

The Role of Cable in picture quality

Picture quality, in general, should not be a significant factor in the DVI/HDMI in short distance bellow 50 ft, as long as the cables are of high quality. There are, however, issues when you centralize your player and you send the signal to a display 200ft a way. In this kind of environment analog or digital signal will have problem without using DVI/HDMI/VGA over cat 5 extender. Without using these extenders signal quality issues can come into play.
DVI and HDMI connections, uses SDI technology (serial digital video) which was designed originally to run on coax where impedance can be controlled and compensate. DVI/HDMI signals are run balanced, using twisted-pair cable technology which control impedance to about +/- 10%, and for this reason, are subject to the digital cliff phenomenon. Up to some distance, a DVI or HDMI cable will perform just fine and will not compromise the ability of the display device to reconstruct the original bit stream without information lost.
As we run longer distances, the ability to reconstruct the bit stream decreases. As a result unrecoverable bit errors start to occur. As distance increases more information is lost to a point that the display becomes unable to reconstitute enough information to render an image. A DVI/HDMI cable that works perfectly at 40 feet may not work at 80 feet. It is very hard to determine the exact distance a DVI or HDMI cable will fail, most quality HDMI /DVI cable will work fine up to 50ft.

The Answer: It Depends

So, which is better, DVI/ HDMI or VGA? The answers unsatisfying, but the truth is that it depends. It depends upon your source player, type of cable, type of display and the distance, and there’s no good way, in principle, to say in advance whether the digital or the analog connection will draw a better picture. You may find that some digital signage player looks better through its DVI or HDMI output, while a different player using VGA output better image through its RGB cable, on the same display. Some installers reports ghosting/blurriness with text using analog and when switching to digital interface made things much crisper. On the other hand, other installers who used DVI/HDMI long cable found that the text was blurry, colors were off and the image didn’t scale to fit correctly and got no issues at all with VGA. In this case, if you are using cable longer than 50ft you should use VGA over Cat5/6 extenders that will control picture quality over distance over 50ft like Minicom.

 

1080p Vs 1080i in digital signage

What is 1080p

1080p resolution which is 1920x1080 pixels is the latest HD state for the art resolution. Digital signage display supporting 1080p displays are capable of displaying every pixel of the highest resolution HD broadcasts. In reality, they offer more than twice the resolution of today’s 1280x720 or 720p. Companies refer to this kind of resolution as true or Ultra HD

1080p Vs 1080i

1080i, is the first generation of HDTV technology, this technology can actually display 1920x1080 resolution but the 1080i generate the images in an interlaced format, (now we know what is the “i” for “interlace”). In a the old technology Tube base or projection TV technology, mostly called CRT, using 1080i technology where the frame get drawn on the screen sequentially: the odd-numbered lines of resolution appear on your screen first, followed by the even-numbered lines all within 1/30 of a second. In 1080p (P refer for progressive such as 720p, and 1080p) all of the lines of resolution are drawn sequentially in a single pass, which makes a faster, cleaner image, especially with sports and other fast motion content, as opposed to CRT tubes display technology.

This rough animation compares progressive scan with interlace scan, also demonstrating the interline twitter effect associated with interlace. On the left are two progressive scan images. Center are two interlaced images. Right are two images with line doublers. Top are original resolution, bottom are with anti-aliasing

How much extra does a 1080p Display cost

Today the 1080p technology is getting cheaper fast. If you take a look at the product lines of Samsung and LG you can see that, on average, you can expect to pay about $500 extra for the progressive technology.

Why you should buy or not buy a 1080p display for Digital Signage

Obviously, the quality of the content you’re viewing is very important, but so are screen size and how far your audience from the display. Indeed, our digital signage guru, reports that the extra sharpness provided by the 1080p technology is noticeable only when watching 1080i content on a very large display. Comparing a 50-inch 1080p to a 50-inch 720i digital signage display, for example, you’ll be hard-pressed to notice more detail with 720i sources, especially from farther than 10 feet away. Even if you can see the difference, it will be much less obvious. In reality the performance of 1080p is not the extra sharpness you’ll be seeing, but rather, the smaller, more densely packed pixels.
If you are using 1080p for your digital signage player , you should be aware that you may not necessarily get to use all that extra resolution even if you have the right high-end graphics card. For instance, the Sharp set we tested allows you to max out at only 1,280x1024 resolutions.
If you’re thinking of deploying big digital signage signs like 60 inch or larger , the extra resolution may make it worth the difference as long as you have a high quality 1080p content to feed into the player

Happy Holidays from UCView Team

As 2009 ends, we’d like to extend holiday greetings and our gratitude to our customers and partners for helping to make 2009 a year of unparalleled growth and success. This has been a year of many milestones for UCView, including rapid growth and adaptation, with thousands of displays deployed as well as the release of many UCView features and products. Features such as:

   

• EZ Board: RSS, Menu, custom ad
• CE, Vista, Windows 7 release
• Enhanced Reporting system
• Editor/ Touch Screen
• SMS interaction
• Robust Scheduling •
• API integration
• GPS technology  

We started UCView Digital signage platform in an effort to build a highly innovative, powerful and flexible digital signage platform that network owners and location managers could use and extend to fit their needs and fulfill their visions. Thanks to all your positive feedback and suggestions, we have designed an unrivalled digital signage management system.
Over the past year UCView Media’s team have been fortunate to build many long-term relationships with professionals on every continent. We are looking forward to expanding your reach into cutting edge technology with future releases in 2010.
So wherever you are, and however you plan to celebrate, we thank you for being part of the UCView family and for making 2009 such a great year. We wish you and your family a warm, safe and Happy Holiday Season.

UCView Media Team

UCView Partnering with Financial Vendor to provide financing to digital signage network

A UCView Financing for digital signage options are available for the hardware and the software required to deploy the digital signage network. Qualifying customers may include small and medium size digital signage network owners, Retailers, Educational Facilities, network operators, resellers and integrators. UCView media, in collaboration with its financial partners, provides one stop solution for successful digital signage networks implementations including education, retail, hospitality, health care, and transportation, Gas stations and more.

UCView Wants You To Get Pumped Up

Ever wondered what shape you’re in, how strong you may be, or how far you can actually soar – in business? You can find out what your company is really made of by tapping into its true ability with Digital Signage. When it comes to your potential, there is no limit with UCView. We make achieving your marketing goals easier than ever by supplying you with the tools and support that you need. Reaching your audience is what we do, with our software and hardware solution that puts you in the best position to succeed. For instance, our new line of Digital Signage media servers are one way your business can take leaps and bounds beyond any competitor. One of our most popular models, the ViewEdge100, is our mid-line fully integrated hardware and software solution that provides web-based management and media distribution. Manage campaigns, content, layouts and displays from any web-enabled device, anywhere in the world.

• Easy to install

• Exceptional Stability

• High Performance

• Space-saving

The ViewEdge100 enhances your marketing ability by furnishing your company the power to control up to 100 players. Our dynamic server makes it easy to reach an audience in a mid-size single location or in several smaller locations. One digital signage appliance can seamlessly distribute: Live TV, web pages, Flash media, Power Point presentations, RSS feeds and multiple video, image, and audio formats.

With additional server appliances you can increase your capacity and ability to reach even a larger audience. Updates and fixes are delivered automatically with no additional administration. And with no software to install or network modifications to perform, setting up a UCView Digital Signage Appliance is simple and hassle-free. So work it on out. Make sure your business is at full-strength before you take your next leap. Reach levels of success like you’ve never imaged with UCView and Digital Signage. Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

Get Creative With UCView

Here at UCView, we see the artist in you. What better way to discover your inner talent then to provide you with the tools necessary to develop your wonderful craft. So express yourself with Digital Signage. Yes it’s true that UCView is known for making your Digital Signage experience easier than ever. Our solution software and hardware allows you to effectively reach an audience with a digital display, digital content, and internet technology. Your business can arrange and schedule ads so that you can deliver only related content that meets the needs of your clients. But did you know that you also have that same control when it comes to customizing your display? Now it’s time to have a little fun. We introduce to you EZBoard, UCView’s most creative software yet. There’s nothing more impressive than delivering to an audience, pertinent information that’s packaged in an eye-popping, dazzling display. EZBoard allows you to configure your layout with incredible detail. For instance, you can create layers of fields, manipulating size and position to exhibit one or more ads. Use a variety of our font tools that allow you to select a particular font type, style, etc. You can also construct your own personal background or take advantage of our browser and upload images or even video. So whether you’re experimenting with colors that inspire, or using motion that captivates, EZBoard has what you need to create a successful display that reflects not only your message, but your imagination. So get colorful; get imaginative; get creative with UCView.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

A Letter to UCView and Digital Signage

We here at UCView wanted to post this inquiry simply because the letter represents thousands of others who have shared the same experience:

Dear UCView,

I remember going to the mall one day to pickup a pair of running shoes. It was obvious that I couldn’t wait to workout because I was moving pretty quickly throughout the shopping center. It was my first time at this particular mall, so I had no idea where I was going. Instead of walking up to the information booth, I let my pride get the best of me and headed for the escalator. My plan was to take a birds-eye view of the area while riding up to the second floor and with a little luck, pinpoint the store I was looking for.

As I approached the escalator, I noticed a large, vertical digital screen flashing a map of the mall and I quickly realized (according to the map directions) the store I was in search for was located right above me. I also was pleasantly surprised to see the weather forecast for the rest of the week, as well as an ad for a smoothie that looked awfully good. But most important of all, I saw updated football scores - wow! I never could imagine taking in so much information on one screen - in so little time, including finding out that my team won for the first time in three weeks.  I purchased my shoes and was making my way back down the escalator and noticed even more information on that wonderful screen. It was as if I made a new friend. As I got into my car and drove out of the parking lot, I just couldn’t get that digital display out of my mind; the amazing images; the amount of information I received; how convenient the display made my shopping experience. I got the information I needed without any sales talk, I didn’t feel like my space was invaded; heck, I didn’t even need to ask.

That was my first Digital Signage experience, but it definitely wasn’t my last. Since that day, I’ve noticed more displays in areas that I frequently visit. The more information that I came across, the more I wanted to know what Digital Signage was all about.

- Anonymous

Dear Anonymous,

Digital Signage is a marketing tool for companies to deliver information to an audience by use of captivating digital displays that can be controlled electronically using a cellular, Wi-Fi, or standard TCP-IP network. Much different from your normal paper print ad; with Digital Signage, stagnant information can be brought to life with bright and spectacular digital video and audio that can update and stream 24-7. A business can design any display on their network, manage and schedule ads - all by remote. Showcase video, animation, text, web pages, or even live television at venues such as coffee shops, banks, supermarkets, universities, and yes, even shopping malls. How does it all work?

Every successful campaign needs an effective Digital Signage solution. Companies that are serious about meeting their marketing goals need an experienced management approach to ensure that your network will function at its highest level. UCView media is the leading provider in digital signage because we supply a cost-effective, easy to use package that powers a company’s digital display with our application servers, content management, and professional, reliable players. UCView’s sole purpose is to provide a company with the power to connect with their target audience and provide information that is pertinent, which equals profits and growth for that business.

Your story represents tens of thousands that we service everyday. Whether you are a business person, advertiser, or consumer, we thank you for your story. Always know that you are our inspiration.

-  UCView Inc.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

Rest Easy – Digital Signage Is Always On

When it’s comes time to go to bed, millions of us prefer to leave the light on - but why? There’s many reasons we choose not to be in the dark. For some, keeping one eye open allows you to be more aware, and as a result - feel more secure. Others want to find their way, even if it’s just making it to the refrigerator in the middle of the night without stubbing a toe. The truth is, a little information can take you a long way. And being in the “know” can certainly make life a lot more comforting. Count on UCView.

When it comes to getting the information that we want, many of us find ourselves very much in the dark. Rest assured, Digital Signage and UCView are there. No matter where you might be, no matter how far away; we’re that beacon of light, standing tall, brighter than ever, delivering what you need to keep you informed. Our software solution enables our clients to deliver specific and customized content, such as television, educational messages, advertisements, weather forecasts; the list goes on and on, reaching audiences when they need it most.

Our products are innovative, state-of-the-art, and easy to deploy. Our package is supported by hardware and software that gives you total control; design your display, organize and schedule your ads, apply only related content that meets the needs of your audience. That is why you’ll see us at the corner coffee shop, sports bar, or at your favorite department store. We’ll even be at your local auto shop, enabling you to provide specific information on services that you render to your customers, putting any of their anxieties to rest.

Our exceptional customer care service and tech support, automatic updates, and affordable system fees all add up to a good nights sleep for our clients as well as their customers and advertisers.

So rest assured; no matter how dark, let Digital Signage shed some light. So fluff up that pillow and get comfortable, knowing that UCView is lighting your way.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

Get Moving With Digital Signage

Take a look at the very next paper-generated ad that you pass by. Notice how still, stiff, and unmoving the image is. Frozen in time or stuck in the mud is what comes to mind; unable to move into the 21st century are these billboards and signs, along with the mindset of some of their advertisers. That’s fine, maybe if you’re at an art gallery appreciating an old craft or custom that represents an era of the past, along with the rest of the historic and timely treasures. But times are moving along. And the information that we need to know should be just as mobile – not frozen but streaming, as well as constantly updating. The time has come to break out of the traditional way that your company delivers information. It’s time to get moving with UCView and Digital Signage.

Imagine checking the seven-day forecast, while at the same time watching tonight’s lineup of new shows on your favorite television network, but then also receiving an update on the latest Amber alert - all in one display! UCView and Digital Signage allow you to do just that. Instead of using a paper sign, bring your advertisement to life with a cost-effective package from us that includes our state-of-the-art content management software that provides you with the tools to create a whirlwind of information that is clear, constantly streaming, and most importantly - effective.

You ask how one digital display can do so much? The answer lies behind UCView’s highly technical, highly sophisticated, yet simple to use Digital Signage solution. Our software allows you to design and customize your display of information according to location, the time of day, and the overall needs of your clientele. You can reach any specific audience and adjust or update messages on the fly. And as amazing as it is to maintain such control of your content, your display proves just as riveting. Equipped with innovative designing software, UCView allows you to get a little creative. More than a print ad, you can customize images that are not only clear and spectacular, but that gets your content moving.

So don’t get stuck in the mud. Put your advertisement in motion. There’s nothing more captivating, nothing more innovating than Digital Signage. Get going, get moving with UCView.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

President Obama’s Paperless Trail leads To UCView and Digital Signage

President Barack Obama is calling for a paperless society, and UCView is listening. Since his inauguration, the president has taken on what seems to be an endless list of tasks, starting with the state of our economy, as well as our health care system. But reducing the amount of paper used by our country is also on the agenda; not for just economic value, but also for the state of our environment.

Let’s face it. The digital age is here to stay. And the way we review information has changed forever. Businesses are no longer local or self-contained in our global, digital society. The classic printing press will eventually be put out to pasture, along with the expensive process to produce, and store paper. In fact, media such as news papers and magazines, or even entrepreneurs – to bankers are feeling the effects and have acknowledged the digital evolution. Instead of physical print, information is now constantly streaming in the forms of letters, emails, photos, spreadsheets, medical records, x-rays, voicemail, and of course, digital signage.

From day one, UCView and digital signage has been on board. Instead of the stagnant traditional paper print ads used to provide information, advertisers can now look to the future, boasting spectacular digital displays filled with exceptional and effective content for their viewers. Digital signage has proven much more effective and presents many more possibilities than any stand-alone paper sign. Companies can not only reach audiences like never before, but provide relevant content that can also be controlled and managed. The business industry is becoming more increasingly complex than ever before. Joining UCView and choosing to evolve with the times will prove cost-effective, trees will be saved; thus making a tremendous difference in our environment.

Saving paper is clearly cost-effective, but saving trees can even saves lives. For example, paper mills can be one of the world’s worst pollutants. Toxic chemicals that contaminate our air, water and land are one of many issues when it comes to our health. Cleaner air equals a better environment and a healthier life, not only for ourselves, but most importantly – our children.

Join us and set your company’s compas in the direction of a paperless society. From homes, to business, to our school district; it seems more and more people are getting behind the paperless movement. United, our country can save millions of dollars by simply curving how we use paper.

President Obama is encouraging business of America to explore better, more efficient ways of conserving paper. Thinking about our environment; thinking about our world’s future – that’s UCView and digital signage.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

Look What’s New With UCView!

Just when you thought the View Media 100 couldn’t get any better, it just did! You get the same high-quality, reliable service that you would expect from UCView products, only now the View Media 100 is new and improved to enhance your digital signage experience. Check out the new features!

• Now comes wireless-ready (no adaptor needed)

• Digital audio full HDMI

• RS 232 to remotely control your monitor

• SPDIF optical out

The ViewMedia 100 digital signage player is a commercial grade media player platform, offering high computing performance and graphic performance, great flexibility and tolerance that supports all standard media formats. The ViewMedia 100 is designed with long-term operation and stability in mind. It is designed to minimize the down-time and reduce TCO (Total cost of ownership). The ViewMedia 100 is a small profile, all-in-one Windows XPE ready, digital signage player. The digital signage player is equipped with an Intel Core Duo processor that gives it the power for HDTV decoding and multiple media content processing. This compact, easy-to-implement digital signage player enables centralized control, scheduling and delivery of multimedia content through UCView digital signage solution. The player support options such as Wi-Fi and Cellular wireless connectivity. A TV-tuner option is also available for integrating the TV function into the signage application.

The View Media 100 is just another example of UCView’s continued commitment to new technology and quality product which makes us the true leader in the digital signage industry. Call us today.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

Hide-Go-SeeK With Digital Signage?

Nowadays the question is: where is there not a digital signage display near you? There was a time when one would roam aimlessly, navigating through the day with limited information to rely on without a television or a computer to travel with – but those days are over. Now it seems everywhere you go, information is there waiting at every stop; information that the public, not only has come to trust, but now depend on. Instead of searching the earth or going out of your way to find what you need to know, or having to wait until you go into work, chances are you will notice digital signage during your travels or at your very next stop. No longer are people just pleasantly surprised when they look up and view information conveniently delivered to them – they now expect it!

Now we depend on getting the weather forecast while at the corner service station pumping gas; or when we’re on our way to the corner market, wanting to check on our stock options; or even when we’re at the bakery touching up a lightly toasted bagel with a little butter or cream cheese, counting on just a few moments of live television before heading into work.

Whether at a business needing directions to the training room, or at a football game where there’s more information regarding season tickets. Around every corner, at many places we stop – someone also invited digital signage. And like an old friend, what you view will be pleasant, inviting, comfortable, and might even put a smile on your face.

Digital signage has landed, and is more prominent than ever before. Digital displays are popping up at record-pace. This growing media has not only become apart of our landscape, but also apart of our lives.

So you can run, but you can no longer hide from UCView and digital signage

LOOK IN THE MIRROR: DIGITAL SIGNAGE

Why do we look into mirrors? The answer is to find ourselves; to retrieve the information that we’re looking for, or even discover something new – God forbid. But we want the information. The same reason we take the time to stop and look – to tuck, to pull, anything that might be out of place, is the same reason UCView and digital signage is there, at the next service station or shopping mall - waiting for you. Discovering gas prices will soon drop, or previewing your favorite line of clothing that will be out in June, or simply learning about a new product that can make a positive impact on your life. Take a look, and see all you need to feel secure about, to maintain focus, and most importantly - to stay informed. UCView is about you and your future. And like a mirror, digital signage reflects the things you need to see, information you need to know; to supply you with what you need to keep moving. So the next time you see your reflection, take another look, it just might be UCView and digital signage.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)