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State College, PA, April 04, 2007—(PR.com)—AccuWeather, Inc. announced today that UCView Media, Inc. has licensed AccuWeather’s news, sports and weather content for redistribution on digital signage networks across the United States and Canada. The AccuWeather content functions as a powerful tool to draw viewers and reduce perceived wait times.
AccuWeather’s digital signage content modules include current local weather conditions, hourly and five-day forecasts, regional radar, video forecasts, and weather trivia, plus sports, U.S., world, and business news. Many of AccuWeather’s digital signage modules are also available in Spanish.
Digital signage has become an essential element for advertising to captive audiences, but displaying only advertisements can cause viewers to completely tune out the information. The AccuWeather modules integrate timely and localized information into digital signage playlists to grab viewer interest.
“Weather is, by its very nature, relevant and dynamic information that draws eyes to the screens again and again. That is why weather consistently gains top audience ratings in all existing media, and why advertisements integrated with weather information in existing media command premium rates,” said Dr. Joel N. Myers, Founder and President of AccuWeather. “Now the content that AccuWeather has developed will offer to digital signage systems the same attractive power of weather.”
AccuWeather engaged with UCView Media to integrate AccuWeather’s content has been fully integrated into the UCView System, the flag ship product of UCView. The UCView system delivers up-to-the-minute digital content over wireless or TCP/IP network. The system enables display owners to manage, schedule, and deliver their content. An optional advertising module allows for advertisers to login, manage, schedule, and control their advertising campaigns. The UCView system provides display owners a revenue channel without the headache of managing the advertisers.
“Bundling fresh, informative content into digital signage will keep the eyes of the targeted audience focused on the screens, providing advertisers the perfect stage to promote their products,” said Guy Avital, UCView Media CEO. “This latest addition to our system enables instantaneous delivery of weather information to a digital signage network. Setting up your own digital signage network can take less than 15 mintues!”
Distribution of AccuWeather content across the United States and Canada by UCView is effectively immediately.
About UCView Media, Inc.
UCView Media, Inc. is a digital display solutions company. UCView’s headquarters resides in Chatsworth California, with offices in Los Angeles, and Hollywood. Using their UCView System, they offer a dynamic, modular, win-win based solution that provides the beneficial gain for each participating party. For additional information please visit http://www.ucview.com.
About AccuWeather, Inc.
AccuWeather, The World’s Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times. Visit http://www.accuweather.com for more information.
For more information:
385 Science Park Road
State College, PA 16803
Contact: Scott Homan
(814) 237-0309 ext. 7743
UCView Media, Inc.
8921 Fulbright Ave
Chatsworth, CA 91311
Phone: (877) 828-4399
Fax: (818) 772-7901
Posted by Guy Avital on 01/25 at 12:15 AM