LAS VEGAS, NV – KVBC, NBC Las Vegas has teamed up with UCView to provide news, weather and sports for its gas pump digital signage network located at 92 Las Vegas area Terrible Herbst stations. The program is aimed at attracting motorists to Terrible Herbst gas stations and entertaining them while they refuel. The digital signage network can reach over 100,000 Las Vegas area motorists per day.

The program includes custom designed pump toppers each complete with dual-sided 19” LED backlit LCD displays. During refueling, motorists view a 4-minute television loop which includes news, weather, sports, and on and off-site advertisements.

Updated daily, motorists will receive a News 3 Minute from KVBC. In addition, KVBC is directing its audience to Terrible Herbst stations to fuel up and stay informed. “We are very excited to provide our motorists with the most stable and quality digital signage in gas stations . “KVBC brings the highest level of professional journalism to our network.” Dale Wyman, Director of Creative Services & Production at KVBC, adds, “With this program, we can offer motorists news and weather updates each time they refuel. News 3 is Watching Out For You!”

About KVBC
KVBC is the NBC affiliate television station for Las Vegas, Nevada. It ranks as the number one news station in the market. KVBC is owned by Sunbelt Communications which operates 16 television stations in 5 states. To learn more, please visit www.kvbc.com

About Terrible Herbst
Terrible Herbst is the operator of over 150 service stations, car washes and lube centers located predominately in the Las Vegas, Nevada area. Other areas include Newport Beach, CA, Reno, NV, Park City, UT, Barstow, CA, Lake Havasu, AZ, Parker, AZ, Laughlin, AZ and Mesquite, NV. In addition, Terrible Herbst owns and operates hotels and casinos, most notably Terrible Herbst Hotel in Las Vegas, NV and Whiskey Pete’s/Primm Valley/Buffalo Bill’s located in Primm, NV. To learn more,
please visit www.terribleherbst.com.