Digital signage market is expanding daily, and new feature including Live TV media combine with a spit screen become a request for many Bars and public location with live TV audience. If you’ve been trying to deploy digital signage screen integrated with live TV, but your current digital signage system has some issue and problem displaying live TV signal, there’s a relatively cheap solid solution using UCView to deliver high quality digital signage solution with live TV or live feed using most available TV tuner in the market. You can use all type of capture cards PCI base or USB TV tuner cards. Digital signage with live TV integration allow you to split the screen and play variety of content on different part of the screen include live TV or live video stream, flash, power point, pictures, web pages, rss feed and more.

Digital signage market is evolving fast in the last two years. Digital signage networks are popping up in every sector of the markets, from super market, hotels, malls, education, medical clinics, hospitals, retail stores, gas station and more. These networks are mostly privately funded by the founders, which bring cash flow and investment into consideration. Let break down the process of creating a digital signage network. At first we need to identify our locations, select digital signage software and equipment. Second stage we need to deploy the screen and maintain them with advertiser in mind. The revenue for digital signage network usually comes from advertising where the chicken and the egg concept come in place,  most cases its hard getting the advertiser before you deploy at least 25% of your network. From my experience with dozens of digital signage network is the progress is slower than you expect. The cash flow is crucial to maintain the network,  one of the most critical factors as to whether a client purchases the equipment or not is the final cost.

Digital signage market is evolving fast in the last two years. Digital signage networks are popping up in every sector of the markets, from super market, hotels, malls, education, medical clinics, hospitals, retail stores, gas station and more. These networks are mostly privately funded by the founders, which bring cash flow and investment into consideration. Let break down the process of creating a digital signage network. At first we need to identify our locations, select digital signage software and equipment. Second stage we need to deploy the screen and maintain them with advertiser in mind. The revenue for digital signage network usually comes from advertising where the chicken and the egg concept come in place,  most cases its hard getting the advertiser before you deploy at least 25% of your network. From my experience with dozens of digital signage network is the progress is slower than you expect. The cash flow is crucial to maintain the network,  one of the most critical factors as to whether a client purchases the equipment or not is the final cost.

The concept of digital signage is becoming a hugely popular method of advertising.  It is quickly becoming one of the most influential, effective ways to generate sales today for virtually any kind of business.  More than just advertising, however, digital signage is a technology that can be used for many different purposes in generating sales and getting information passed around quickly.  Digital merchandising is a very prominent category for digital signage.

Imagine you are visiting a food court in your local mall.  You walk up to one vendor and notice their signage is quite unprofessional.  Since prices have been modified but the manager did not want to put out the extra cash to get it professionally changed on the sign, hand-written numbers are scribbled in some places indicating the current prices.  The images are fading and look old fashioned.  Sure, the food is probably good there, but your eyes are drawn to the Digital Signage menu boards of the vendor next to this one.  The signs are not old, faded light boxes but rather six, large, clear and easy to read LCD screens.  The images are crisp, the prices may have changed yesterday and you would never know it.  The special for the week is emphasized on its own screen with a description of the product.  Next week it may be different, but the message will be just as clear and professional.

This restaurant example is only the beginning of the potential of digital signage
menu boards.  Since this technology is still so new and developing, experts say we have only scratched the surface of the prospective application of digital merchandising.  If you see your company benefiting from the implementation of this new technology in your advertising or merchandising, you are certainly correct that it will.  Perhaps you hesitate to make the switch because you fear the cost, responsibility or fact that you have no time to incorporate something new like this.  Put your worries aside, because a light box or other similar merchandising technique costs about the same as a digital sign.  If yours needs repair anyway, make the switch!  As clearly illustrated by the restaurant menu boards example, customers are drawn toward up-to-date signage and are more likely to purchase from a location that seems technologically savvy.  Your revenue will without a doubt see an increase.