It has become fairly typical for digital signage solutions providers to get into content creation with a promise to provide the customer the tools to easily modify and deploy messages.  However, it is unusual to allow the customer and the network owners to create, modify and update content using only their browser.  UCView Media’s EZBoard is a Flash-based content creation platform built into UCView’s content management system that allows location owners and network operators to create and modify content.

UCView’s innovative online digital signage content creation platform EZBoard has revolutionized the way in which dynamic ads are presented and modified.  Before our company introduced its dynamic content creation process, you could only modify content by uploading new ads to replace old ads.  The history of digital signage ads can quite literally be divided into uploadable content and web-based content.  Today, the EZBoard content creation mechanism allows users to take a advantage of easy to use ad creation tool and integrate it into data entry form for easy modification to produce a Flash simulation.  EZBoard’s unprecedented ease of use for fast content editing has made it the darling of our customers and network owners.  EZBoard helps in numerous ways: it accelerates the modification and creation of ads and messages; dramatically reduces the design time; visually communicates new information; eliminates the constant need for redesigning and reuploading of ads.  Corporations, restaurants, universities and government institutions rely on EZBoard to update their messages quickly and efficiently.

UCView News
Chatsworth, CA (March 31 2009) UCView Media, a provider of digital signage solution, announced the release of EZBoard Editor 1.1 to our UCView Digital Signage Portal.

EZBoard Editor 1.1

EZBoard Editor allows you to create flash content online using only your browser, and integrate into a database for easy modification of live data updates. The module is perfect for Menu boards, data driven content flash ads. We created this Editor due to the growing demand from our customers to allow easy modification of data driven content, without the need of designer to render a new content said Guy Avital Ucview Media CEO

Some of the EZBoard Features

·      Create dynamic menu boards and ads without coding.

·      Integrate images, flash and Text to create data driven ads

·      Expedite ads delivery and improve productivity.

·      Empower your users to update, change ads and manage basic modification

·      Easily bring Flash ads into your player and determine what elements users can edit

·      Control user’s access to modify template or ads data.

·      Integrate Database forms to modify content.

The EZBoard is a fast way to modify data, picture and text on a multi media ad. Without any training or complex screens, EZboard allow you to manipulate text images and flash and create attractive ad.

For more information about UCView Media solutions, please contact the company directly by calling
1-877-828-4399 www.ucview.com

Digital Signage integrated with text messaging (SMS) has grown into a mainstream advertising and communication tools for advertisers and content providers, ROI via SMS marketing has become increasingly important strategy for digital signage deployment businesses. Whether you have one display or hundreds of digital signage displays. You can deliver information through your network while receiving feedback from your customers.  Savvy advertisers realize text messaging is a great way to quickly communicate with their audience and generate ROI statistics on the ads response.

Mobile technology will soon be at the focus of media advertising convergence with digital signage. All mobile phones today are capable of sending and receiving text messages. Therefore it makes SMS the most distributable and fastest way to reach people. Furthermore using MMS technology, you can extend the media type to pictures and video type ads.

UCView Built-in Messaging campaigns allow you to create parallel campaigns using digital signage ads and SMS ads. The UCView system allows integrating and administering them on one web interface. With EZSMS application you can turn any cell phone account to SMS server that can send and receive thousands of messages free. The system allows you to use short codes or regular phone numbers for SMS responds.

Some of UCView EZSMS Features

EZSMS gives you full control of your SMS campaigns and ads.

Online web interface to Setup new promotional ads and automated responses.

Support Short Code and any cell phone account.

Use UCView short code along with a chosen keyword, like saving, refinance, to capture consumers both via text messages as well as branding campaigns on the digital signage screens

Create your text message ad within a couple of minutes using UCView web interface. Link SMS ad to a digital signage ad and provide your advertiser full impression report combined with SMS respond report.

What does this mean for the future of digital signage and SMS? The answer is clear: Digital

signage networks will integrate their ads with mobile response. Don’t wait and start planning your SMS marketing strategy. UCView can provide you all the knowledge and support to reach your advertising goals. Once you’re familiar with our products, you’ll discover how easy it is to merge these two applications, especially when they are both controlled from the same web interface.

Digital Signage Today.com by By Lorna Pappas,

Chevron, based in San Ramon, Calif., conducts business in more than 100 countries and is engaged in every aspect of the crude oil and natural gas industry, including marketing its gasoline products at about 10,000 Chevron- and Texaco- branded stations across the United States.

The problem

Drivers appreciate the convenience of payat the-pump technology, but deployment of the technology has done little for gas station operators in the way of giving the a competitive advantage or increasing sales of products other than gasoline. Research from 2007 found that about 70 percent of drivers pay at the pump, which means that up to 70 percent of potential customers have no need to enter the store. That loss of floor traffic significantly hampers station operators’ attempts to sell impulse goods and services.

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