The recent explosion of the use of digital advertising is a sign of our times. In the past the most prudent way to reach potential clients was to post advertisements on billboards, in newspaper ads and other similar advertising. During this age of technology, digital is the way to go! The benefits of using digital signage versus traditional displays are extensive. From simply the enhanced visual appearance to the versatility of material that can be displayed, your financial return on an investment in digital signage will be greatly increased from an investment in something traditional.

attractive aesthetics of a digital sign is very appealing to the eye. Digital signage gives you the option of using bright colors, first of all. Traditional signs fade and lose their appeal relatively quickly. To keep them in top shape, maintenance is a must. However, with something digital, this is not the case! In addition, it is known that the human eye is drawn much more dramatically to a moving object or picture than a stationary one. The movement you can create catches attention. Imagine you are standing in an airport and above you are two signs. One is a plastered advertisement for some product or service, the other is a visually-stimulating, moving commercial. Which one will you be drawn to read as you walk by? Clearly the moving, more interesting one will catch and hold your attention much more effectively.

The flexibility of display is a fantastic benefit of utilizing digital signage. To begin, creating a digital sign is less expensive than traditional signs and changing promotions can be instant with no hassle. The rotation of advertisements that can roll on the screen offers non-retailers the chance to sell advertising space and make more money that way. Also, the flexibility of a moving image gives you the opportunity to provide potential customers with more information, increasing the chances of making a sale.

Any LCD or plasma screen you may be using for your digital signage can be used indoors or out. If used in an outdoor environment, you need to use an all-weather enclosure to protect your investment. Using digital signage outside will add to the cost of advertising, but you will reach more people that way and the return could certainly be worth it. Providing your clients with up-to-date information in a stimulating way will create excellent return on your wise investment. Look into digital signage for your advertising needs today!

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Chatsworth, CA - UCView Media Inc., a leading digital signage provider, has released a new signage solution specifically tailored to the needs of restaurants. Utilizing the latest digital signage and screen-interaction technology, the Digital Signage Menu Board provides a one-stop communication solution for improving both customers’ dining experience and developing targeted in-store advertising. The system includes a UCView DIGIBoard Digital signage media server, UCView wireless media players and displays strategically placed throughout a restaurant for maximum impact and content ­­­exposure.

“UCView’s Digital Signage Menu Board offers many unique features,” says Guy Avital, president and CEO of UCView Media.  “You can instantly change items, prices and specials on fast-food menu boards without the cost of printing new menu board sheets or change alpha-numeric character tiles.”  In these establishments, menu boards are the main tool in educating and enticing customers to purchase product.  Digital menu boards allow fast food restaurants to communicate this critical information more effectively and attractively than any other medium.

The advantages of digital signage in full service and fine dining restaurants are even greater.  States Mr. Avital: “You can change the look of any one or all of your displays at any time, easily creating distinctive looks for theme nights, holidays and special occasions. Weekly, daily and even hourly specials can be scheduled in advance or on the fly, changing whenever a sudden opportunity reveals itself.” 

Link a group of displays together to create a “video wall” that can display static or animated restaurant logos, video and Flash graphics.  Featuring such a display matrix in a prominent area will create a cutting edge yet upscale motif that can be continued throughout every part of the restaurant.

Interactive touch-screen digital signage displays installed at each table will allow customers to send food orders to the kitchen, drink orders to the bar, or call the maitre d’ directly from the table. The lighted screens are easy to read in darker environments and menus can be changed immediately, eliminating the need to print dozens—or thousands—of menus.  “Sold out items can be removed and new dishes can be added with only a few mouse clicks,” Avital continues.  “You can even divide the screen into multiple sections and vary the content to include advertisements for food and drink specials and add elegant graphics to create just the right mood for your clientele.  Best of all, any combination of content can be sent to any sign in the restaurant whenever it best suits the establishment’s purpose.  The owner or manager is limited only by his/her imagination.”

Avital believes that the initial investment in a Digital Signage Menu Board system is offset not only by increased presence and satisfaction of patrons, but also the lower operating cost over an extended period of time. We are confident that within this period, the advantages and long-term savings over static, print media will allow any establishment to stay ahead of the competition in both image and revenue.”

For as long as the hospitality industry has been in existence, communication has been an issue thatneedssolving. Now the solution is here! Digital signage is the answer to conveying real-time messages to a vast audience in dispersed locations all at once. It has the ability to entertain, direct and inform viewers. Never has a single tool been able to complete so much! Past technology only allowed for televisions to display whatever was being broadcast by a television provider. With digital signage software, the current screens already installed in hospitality locations can be transformed into multiple-split screens to serve a more effective purpose in informing and entertaining viewers as well as maximizing advertising for increased sales revenue.

The hospitality industry has a profound focus in customer service. Utilizing digital signage in such businesses has many great benefits for your customers. First, it keeps clients up-to-date with current news, weather and other important information as they wait in the lobby. Interactive screens can help guide guests to featured locations of the business while also providing an activity guide. Menus, services, specials and most importantly emergencies can be communicated with digital signage in a time-sensitive manner unmatched by any other technology. On-Demand programming can also provide enjoyable entertainment at tables, in rooms, or in waiting areas. In order to best communicate with everyone you are serving, digital signage in hospitality applications can be designed to make announcements in multiple languages, whether only displayed or spoken out loud.

Not only does the hospitality industry benefit from the customer service that digital signage provides, it can also be used internally to maximize human resource endeavors. This technology can provide training on the spot for new staff members and also inform existing staff of changes instantly without requiring an inconvenient, time-consuming meeting. This helps keep turnover costs down when new employees are hired and require training by having a per-published training video ready to run for your new workers. CEOs can also use digital signage to encourage their staff with real-time messages during staff meetings.

To help your hospitality business increase its customer service and staff interaction and training, join the millions of others who have realized the potential of digital signage. Services are available today to assist you in getting everything set up and running. Do not procrastinate making this important business change any longer!