The first issue this series will address is the question of screen quantity. Is one screen enough or should you install a network of screens?  This question is an important element in the process of figuring out how to improve the number of viewers and their engagement with the messages on screen. Is one screen enough to meet the foot-traffic that your location generates or would installing multiple screens be more beneficial? You may be concerned with difficulty of implementing a second or third screen and having to deal with content management for those as well.

With UCView’s ViewEdge advantage, you can control all your screens from one portal at the click of a button even from your smart phone. You have the freedom to select what content is displayed at what time and on which screen within seconds. We take the hassle out of signage management and simplify the process across all displays in your network.

For some locations, such as small shops and offices one screen may be enough. However, for most locations, one screen can not keep up with the foot-traffic that is generated. If a big crowd gathers around a screen, chances are people in the back will not be able to see what’s going on and their interest in the subject will be heightened. Enter the second screen running the same content and now more eyeballs are viewing the content and viewership has increased significantly. This is a great example of how installation of multiple screens can lead to more awareness and engagement with patrons at your business.

Not only do multiple screens increase engagement levels, they also boost impression numbers from a given ad that runs on the screens. Impression levels can increase exponentially, providing for a way for your company to generate increased advertising revenue.

Multiple screens can also cut down on the time your employee spends with a certain customer. For example, displaying information about your products and services on screen can help cut down on employee time spent answering basic questions, and that time can be reserved for more in depth conversations about a product or service.

At this point you may be asking yourself, “All of this multiple signage talk makes a lot of sense; but what about the extra time and effort I’ll need to put in to manage the network?” This is where UCView’s ViewEdge advantage takes over. With our system you can create, implement, and manage your display network seamlessly from anywhere in the world. All you need is internet access, not even a computer is necessary as you can access our portal from your smart phone. With UCView, you can manage your displays, from 1 to as many as you need, all at the click of a button.

The next step in the process is positioning your displays properly. Our next blog will go into further detail about positioning and placement of your screens.

You may be wondering why that digital display you installed has not delivered expected results. Well, here are some questions to ponder as you analyze your strategy. This blog is the first of a 4 part series that will feature each of these questions individually.
1. How many screens are you running?

This question is an important element in the process of figuring out how to improve the number of viewers and their engagement with the messages on screen. Is one screen enough to meet the foot-traffic that your location generates or would installing multiple screens be more beneficial? You may be concerned with difficulty of implementing a second or third screen and having to deal with content management for those as well. With UCView’s ViewEdge advantage, you can control all your screens from one portal at the click of a button even from your smart phone. You have the freedom to select what content is displayed at what time and on which screen within seconds. We take the hassle out of signage management and simplify the process across all displays in your network.
2. Where are your screens?

If only one screen is placed in your location, and it’s positioned in a low traffic area, you might want to reconsider its placement. Positioning a screen in common areas provides for more viewers and as this number increases, the opportunity for audience engagement goes up as well. Just like supermarkets place their weekly specials at the endcaps of aisles, placing a screen by the cash registers, or near an elevator entrance will lead to much higher levels of engagement with viewers.
3. What are your screens displaying?

Last but certainly not least, the most important factor in audience engagement and retention is content. If people are not interested in what’s being shown on the screen the next time they won’t even take a glance at it. In an environment where we are bombarded with content 24/7, every one of us has developed internal mechanisms to block out excess noise. However, when we see something unique or different, we are bound to observe it and even recommend it to family and friends. Word of mouth has grown into a major player in the decision making process, and with high quality content your displays can generate that positive buzz.

This is where UCView’s EZBoard Editor comes in. With this state of the art content creation / management tool, you can create eye catching layouts that are guaranteed to get people talking. Whether it’s a dynamic menu board, an RSS feed, a live feed from Twitter, or even 3D content; with EZBoard you can bring together all these elements into one display and rest assured that your displays will not just be another screen, but the screen people want to visit every time they are at your business.