We’ve taken Google maps to the next level! As long as you have Web access, you can check out where your displays locations anytime from anywhere with our newinteractive Google Map View feature. This powerful tool allows for network owners and location managersto view the locationsof all current digital ads ensuring real-time accuracy. Network and location updates shown on UCView’s innovative new feature enable you to dynamically display your display locations on interactive map and display them on your website with a few simple clicks in just seconds. Simply go to the “Location and Displays” section under your account and click on the new button “Map View” to get started.
EZ Event is a Dynamic Digital signage content allows you to modify, maintain and present the details of your next big business or personal event any way you want the fun and easy way with the EZevent digital signage content. The dynamic data integration functionality available through the EZevent App interface provides a powerful tool to create and control all of your event list needs from start to finish. Interface functions include design customization such as adjusting color schemes and themes of the overall presentation applicable to any professional organization or great for personal enjoyment. Additionally, each event keeps up-to-date information that will automatically be swapped out, once expired, for other upcoming events and presentations ensuring accuracy in current messaging.
How you can use EZevent as benefit digital signage content The new and innovative approach to event and presentation planning through the EZevent content offers several benefits that could not be achieved through traditional means via phone or emails. This application offers a revolutionary means of keeping all your event data in one secure place with monitor updates in real time allowing an easy and convenient way for everyone to be up to speed and alerted at the same time. The updates made within the event management system are immediately reflected on your digital signs eliminating communication breakdowns across various channels while ensuring a successful means to communicate will all of your event attendees at multiple locations simultaneously.
What is Layered Navigation? Well, it’s what makes drilling down into campaign and ads easier, for example: checking your playlist and showing which content plays where. This will be incredibly quick with UCView. Ver 3. When you login to UCView ver. 3 you can filter campaigns by any name section or ad name. In addition, when confronted with 100s of campaigns and displays containing thousands of ads spread across multiple pages, most users will simply throw in the towel. Give them the option to filter by what they are looking for, whether its ad name, tag, display name, location or any other aspect of the system, and it will filter your results. Now, layered navigation isn’t anything new, but the implementation of it on UCView will be incredibly fast and easy. The filter navigation will be found in any aspect of the portal , from campaigns, display to global view. Enjoy
UCView Digital Signage Content Store is accessible through our portal or server platform. When a customer logs in to our portal or any UCView Product, they are able to select content from numerous apps in a wide array of categories, preview the content and then publish it. Our content store will provide a powerful tool for network owners and location managers to publish updated dynamic digital signage content to their screen with an ease of mouse click.
QR code abbreviated from Quick Response code, it is a bar code made of a two-dimensional code that is readable by barcode scanner or camera telephones. The code consists of black modules arranged in a square pattern on a white background. The QR code can contain information like text, URL, phone number, SMS, or Contact information Vcard.
Today QR codes are used in many digital signage applications as call for action advertising, proof of performance and ROI use. The QR code allows the advertiser to provide the audience with fast access to information, promotion and coupons, without the need to memorize any coupon codes, website or contact information.
Some of the reasons they are more useful than a standard barcode is that they can store much more data, including URL links, geo coordinates, VCard, SMS, etc. Another key feature of QR Codes is that many modern cell phones can scan them. Once it is in your cell phone, it may give you details about that business or promotion.
How can you use QR codes to benefit digital signage?
There are many ways to utilize QR Codes in digital signage; the concept of QR codes in digital signage is to display the QR code on the screen in combination of content or an ad. The audience can scan the QR code from the display to get additional information on content or promotion displayed on the screen. Using this technology you can measure and improve the digital signage ROI.
The success in using QR codes is dependent on some important factors. First and foremost is that you need to have a captive audience and they are close enough to the screen so they will be able to scan the bar code. Second, if you going to have QR codes in your marketing plan for digital signage make sure you keep the content relevant and attractive.
How do I generate QR CODES? There many free or-code generators that can help you generate images of the QR code. You can use these images as an ad and upload them to your digital signage CMS, With UCView as we always promise to make thing simple, you can use our free app QR-Coder from our content store to generate your QR-code directly to your display. Using QR-Coder app you can generate any type of QR code in just seconds. You can publish the QR code as independent ad or as a sync ad related to any ad or content in your playlist, this will allow you to play relevant qr code to the content currently plays on the screen.
We are in the final stage to release our multi Language narrowcasting software platform. You can choose the language of your choice from a simple drop down menu, and Bam!! You are done. The multi Language feature evolved from paying close attention to many of the requests from our worldwide customers
Google Maps content is a web mapping service application and technology provided by Google, that powers many map-based services, including the Google Maps website, UCView utilizes their technology to allow users to distribute map and traffic report content to the digital signage displays.
If you or your company are interested in learning more about partnership opportunities with UCView Digital Signage and UCView content store, please sign up at http://www.ucview.com/partners/join/
We are looking for Audio Video integrators, contnent creation creative, and design companies, advertising agencies and IT firms worldwide to join us and help lead the quest to revitalize the digital signage industry.
We expect to make a formal announcement regarding the partnership opportunities within 60 days.
Let’s share something different today, which can be helpful for our digital signage users as well as new UCView customers. Today, this is a release for Twitter widget where the user can share his twitter account through the digital signage screen, to enhance audience experience.
Twitter Widget is an easy-to-use interface menu, through our digital signage platform. The widget allows you to share your twitts live while modifying the look color and animation of the widget. To use the new widget go to UCView store and click install on the widget and you are ready to go. Last but not least, using Twitter widget app is FREE DIGITAL SIGNAGE CONTENT provided by UCView.
New integrated content app store to provide attractive content for digital signage displays
UCView is a premier international digital signage company that has recently announced its launching of its Content Apps store. The growing demand in the digital signage industry to provide interesting and up to date attractive content made it a challenge for network owners to be on a constant search for content. Now with UCView Content store, customers can select and publish content from a variety of categories and of different suppliers to utilize within their networks.
“At UCView we are extremely thrilled by our new apps store,” said CEO of UCView Guy Avital. “We know that attractive content is what provides strength to our digital signage solution. Until today, our users had to search for content across multiple providers or design their own content. Now, we have aligned with content providers to display their products in one apps store and allow customers to utilize it via our platform.”
UCView Content Apps is accessible through our portal or server platform. When a customer logs in to our portal or their own view edge digital signage server, they are able to select content from numerous apps in a wide array of categories, preview the content and then publish it. UCView has been working with a number of content providers for this new endeavor, and we continually encourage all providers and creators to constantly apply and submit content to be available to all of our customers. Our content store will provide a powerful tool for network owners and location managers to publish updated dynamic content to their screen with an ease of mouse click.
About UCView
UCView is a worldwide digital signage solutions provider providing top-quality digital signage application solutions and content management software that is not only reliable, but easy and efficient to use, and affordable to operate. The objective of UCView is to allow for the convergence between display owners, the advertisers, and consumers. UCView is responsible for the installation and support of thousands of systems across the spectrum of business industries, including retail, supermarkets, government, education, hospitality, and financial. UCView is a private company and its international headquarters and main manufacturing facility is located in Northridge, California.
So you have done your homework and know that you have the right number of screens. Yet, still it doesn’t seem like you are getting the engagement level that you expected from your campaigns. The next question to ask yourself is, “Where are your screens?”
If only one screen is placed in your location, and it’s positioned in a low traffic area, you might want to reconsider its placement. Positioning a screen in common areas provides for more viewers and as this number increases, the opportunity for audience engagement goes up as well. Just like supermarkets place their weekly specials at endcaps of aisles, placing a screen by the cash registers, or near an elevator entrance will lead to much higher levels of engagement with your audience.
Retail businesses have mastered the art of product positioning to a point where they can predict sales levels of a product just by knowing where in the store it is placed. High traffic areas yield more exposure and therefore, more purchases. This same theory can be applied to digital signage and engagement levels it can generate with your audience.
Another way to get your screens to work for you is by placing products you want to sell close to the screens. Remember, the goal of your screens is to get audience engagement. If you are running content that the audience wants to see, it’s the perfect opportunity to move some product at the same time. Place your specials or brochures near the displays and it will simplify the decision making process for your customers. Studies have shown that three out of four purchase decisions are made while in the store, and what better way to make these decisions easier than by strategic positioning of your displays?
It’s crucial to place a screen in an area where people will notice it and be willing to engage. For example, by the cash registers or in areas where people tend to congregate for longer periods of time, the screen can add the highest value. People have time to spare and it gives your business a great opportunity to engage with your patrons; whether it’s providing them with headline news, weather conditions, a social media stream, live TV, or your weekly specials, placing your screens in high traffic areas will lead to more engagement.
You’ve decided on the right number of screens and strategically positioned them; now comes the last step. What content will be displayed on your screens? You can have the most screens and best placement, but if you are running content people don’t care about, your entire investment could go to waste. In the next edition of the blog, we will discuss how content can push your digital signage network to the next level.
The first issue this series will address is the question of screen quantity. Is one screen enough or should you install a network of screens? This question is an important element in the process of figuring out how to improve the number of viewers and their engagement with the messages on screen. Is one screen enough to meet the foot-traffic that your location generates or would installing multiple screens be more beneficial? You may be concerned with difficulty of implementing a second or third screen and having to deal with content management for those as well.
With UCView’s ViewEdge advantage, you can control all your screens from one portal at the click of a button even from your smart phone. You have the freedom to select what content is displayed at what time and on which screen within seconds. We take the hassle out of signage management and simplify the process across all displays in your network.
For some locations, such as small shops and offices one screen may be enough. However, for most locations, one screen can not keep up with the foot-traffic that is generated. If a big crowd gathers around a screen, chances are people in the back will not be able to see what’s going on and their interest in the subject will be heightened. Enter the second screen running the same content and now more eyeballs are viewing the content and viewership has increased significantly. This is a great example of how installation of multiple screens can lead to more awareness and engagement with patrons at your business.
Not only do multiple screens increase engagement levels, they also boost impression numbers from a given ad that runs on the screens. Impression levels can increase exponentially, providing for a way for your company to generate increased advertising revenue.
Multiple screens can also cut down on the time your employee spends with a certain customer. For example, displaying information about your products and services on screen can help cut down on employee time spent answering basic questions, and that time can be reserved for more in depth conversations about a product or service.
At this point you may be asking yourself, “All of this multiple signage talk makes a lot of sense; but what about the extra time and effort I’ll need to put in to manage the network?” This is where UCView’s ViewEdge advantage takes over. With our system you can create, implement, and manage your display network seamlessly from anywhere in the world. All you need is internet access, not even a computer is necessary as you can access our portal from your smart phone. With UCView, you can manage your displays, from 1 to as many as you need, all at the click of a button.
The next step in the process is positioning your displays properly. Our next blog will go into further detail about positioning and placement of your screens.
You may be wondering why that digital display you installed has not delivered expected results. Well, here are some questions to ponder as you analyze your strategy. This blog is the first of a 4 part series that will feature each of these questions individually.
1. How many screens are you running?
This question is an important element in the process of figuring out how to improve the number of viewers and their engagement with the messages on screen. Is one screen enough to meet the foot-traffic that your location generates or would installing multiple screens be more beneficial? You may be concerned with difficulty of implementing a second or third screen and having to deal with content management for those as well. With UCView’s ViewEdge advantage, you can control all your screens from one portal at the click of a button even from your smart phone. You have the freedom to select what content is displayed at what time and on which screen within seconds. We take the hassle out of signage management and simplify the process across all displays in your network.
2. Where are your screens?
If only one screen is placed in your location, and it’s positioned in a low traffic area, you might want to reconsider its placement. Positioning a screen in common areas provides for more viewers and as this number increases, the opportunity for audience engagement goes up as well. Just like supermarkets place their weekly specials at the endcaps of aisles, placing a screen by the cash registers, or near an elevator entrance will lead to much higher levels of engagement with viewers.
3. What are your screens displaying?
Last but certainly not least, the most important factor in audience engagement and retention is content. If people are not interested in what’s being shown on the screen the next time they won’t even take a glance at it. In an environment where we are bombarded with content 24/7, every one of us has developed internal mechanisms to block out excess noise. However, when we see something unique or different, we are bound to observe it and even recommend it to family and friends. Word of mouth has grown into a major player in the decision making process, and with high quality content your displays can generate that positive buzz.
This is where UCView’s EZBoard Editor comes in. With this state of the art content creation / management tool, you can create eye catching layouts that are guaranteed to get people talking. Whether it’s a dynamic menu board, an RSS feed, a live feed from Twitter, or even 3D content; with EZBoard you can bring together all these elements into one display and rest assured that your displays will not just be another screen, but the screen people want to visit every time they are at your business.
In our quest to further expand the capabilities of the UCView content management platform, we have recently released a new feature for EZBoard – the ability to animate your content. This new addition sets your text, image, and Flash (.swf) files in motion, giving you the ability to make your content enter and exit the screen in a number of ways. Your digital signage content no longer has to stay glued onto the screen, and you can even create animated sequences with images without using Flash.
As is always the case with EZBoard, using this new feature is a breeze. Once you have an idea of what you want to do with your display, the creation and design process takes mere minutes. The animation feature’s highlights include:
Design and Style
- Create content that glides, bounces, or stretches as it enters the screen
- Control whether you want a segment to leave the screen or stay after it appears
- Make content fade in and out or grow and shrink instead of simply popping up and disappearing
- Make multiple combinations for your content’s entrance and exit to create the best presentation for your messages
Timing is Everything
- Specify when each segment enters and exits the screen
- Determine the amount of time each segment spends on the screen
- Control animation timing down to milliseconds for maximum flexibility
The attached video is just a small sample of what you can do with this new animation feature. It was created in just a couple of minutes using EZBoard.
If you are already using the UCView content management platform, you can find the controls for animation on the bottom of any expanded Active Field in EZBoard. If you are new to UCView Media and would like to learn more about this or any other feature of our platform, contact us to request a free demo.
We are happy to announce to our partners in Canada, France and South America that the UCView platform now offers support for French and Spanish languages for the Yahoo! Weather module. This recent addition to our content management software is another step towards meeting our clients’ growing list of demands worldwide. As one of the most popular features on display networks, the weather module brings the city/location name, current local weather conditions in the area, and a graphic icon depicting current conditions.
You may be wondering why that digital display you installed has not delivered expected results. Well, here are some questions to ponder as you analyze your strategy. This blog is the first of a 4 part series that will feature each of these questions individually.
