The digital-signage industry is gaining steam at a phenomenal rate. This video we found gives you a sneek peak to the future of digital signage and interactivity that will affect our daily lives.
You may be wondering why that digital display you installed has not delivered expected results. Well, here are some questions to ponder as you analyze your strategy. This blog is the first of a 4 part series that will feature each of these questions individually.
1. How many screens are you running?
This question is an important element in the process of figuring out how to improve the number of viewers and their engagement with the messages on screen. Is one screen enough to meet the foot-traffic that your location generates or would installing multiple screens be more beneficial? You may be concerned with difficulty of implementing a second or third screen and having to deal with content management for those as well. With UCView’s ViewEdge advantage, you can control all your screens from one portal at the click of a button even from your smart phone. You have the freedom to select what content is displayed at what time and on which screen within seconds. We take the hassle out of signage management and simplify the process across all displays in your network.
2. Where are your screens?
If only one screen is placed in your location, and it’s positioned in a low traffic area, you might want to reconsider its placement. Positioning a screen in common areas provides for more viewers and as this number increases, the opportunity for audience engagement goes up as well. Just like supermarkets place their weekly specials at the endcaps of aisles, placing a screen by the cash registers, or near an elevator entrance will lead to much higher levels of engagement with viewers.
3. What are your screens displaying?
Last but certainly not least, the most important factor in audience engagement and retention is content. If people are not interested in what’s being shown on the screen the next time they won’t even take a glance at it. In an environment where we are bombarded with content 24/7, every one of us has developed internal mechanisms to block out excess noise. However, when we see something unique or different, we are bound to observe it and even recommend it to family and friends. Word of mouth has grown into a major player in the decision making process, and with high quality content your displays can generate that positive buzz.
This is where UCView’s EZBoard Editor comes in. With this state of the art content creation / management tool, you can create eye catching layouts that are guaranteed to get people talking. Whether it’s a dynamic menu board, an RSS feed, a live feed from Twitter, or even 3D content; with EZBoard you can bring together all these elements into one display and rest assured that your displays will not just be another screen, but the screen people want to visit every time they are at your business.
The 2010 Digital Out of Home Forum, run by the good folks over at MediaPost, is set to take place on May 13th, 2010 at the Crowne Plaza Times Square Manhattan. This event educates marketing executives on the dynamics of digital out-of-home advertising, and highlights the potential of this rapidly growing industry. We will not have representatives at this event, but there is plenty of benefit for those who are looking heavily into investing in DooH advertising. With many speakers scheduled to share their insights on important topics (take a look at the agenda list here) this event will serve well for those who know why they’re attending.
If nothing else, you should at least go for the delicious snacks.
If you saw emergency workers or firefighters being attacked by a mob as they are trying to do their jobs, would you step in to break up the fight? Would you plead with others to help? Would you at least call the police? Or would you walk by as if nothing was happening in hopes to avoid the conflict altogether?
Apparently most citizens in the Netherlands would rather pass on getting involved in any way, and the Dutch government is doing something to correct that behavior. They have installed large digital billboards that use augmented reality to raise awareness of the issue. The video captures live footage and inserts a pre-recorded altercation scenario onto the scene, placing real-time passersby into a virtual scenario. With the audience intrigued (and their eyes fixated) the billboard educates them on the appropriate course of action. The purpose of the campaign is to call citizens out on their lack of action - place a bit of guilt on them, and hopefully lead them to be more proactive and helpful in the future. This is a gutsy creative move (typical of Europe) by a government body, and judging by the video, the message is reaching its audience.
The color green has been associated with many negative things in the last couple of millennia. Shakespeare referred to it as the color symbolic of envy. Some spiritually faithful folks will tell you that man’s love of money (the formerly-green dollar bills) is the root of many evils. We even turn green when we get sick. Yet despite centuries of negative associations, the efforts of the environmentally-conscious have made green the hip new thing within the last decade. Somewhere along the way, the green theme has also become big business. As is the case with all celebrated holidays, Earth Day has become less about the cause and more about the money. Most corporate giants across all industries have capitalized on this trend, a common pattern of painting genuine concern for social issues.
So let’s take this opportunity today and insert a shameless plug for our industry. We can help you save entire forests by replacing print communication with digital screen communication. That is the honest-to-God truth.
You may be wondering why that digital display you installed has not delivered expected results. Well, here are some questions to ponder as you analyze your strategy. This blog is the first of a 4 part series that will feature each of these questions individually.
