One f the fastest current growing advertising methods is digital advertising signage. During this time in history, technology is becoming more and more prevalent in everything we see, including marketing. Commercials are a form of digital advertising, but this is different from the newest trend that we are referencing here. We’re talking about digital technology replacing printed material all together because it is swiftly proving to be a much more effective method of marketing. This would include replacing billboards, fliers and posters with LCD or plasma screens designed to advertise with a flare.

When comparing the price that is required to produce a billboard on the side of the road versus creating a video or slide show presenting a product and displayed on a screen in an airport or restaurant, you must consider the number of viewers. Circulation and viewership are not the same things. You will easily get more views for your dollar with digital advertising signage because it intrinsically draws more attention than traditional marketing. It is well known that bright colors, flashing lights and movement draw the eye far more dramatically than simple print on a poster or billboard.

Another aspect of digital advertising signage is that if you need to make a change, you simply make changes at a central location run by a computer that controls every screen you have, whether it is in one store or all around a town. You can program different displays to be shown on different monitors in order to target your specific audience more effectively. Changes that must be made based on seasons, trends and shopper’s habits can be made instantaneously on every digital sign you have. This is a significantly cheaper, faster and easier method than replacing billboards or signs by hand.

The growth of digital advertising signage has allowed for dropping prices recently. Truly, at the earliest stages of this technology, prices were hefty, but with advancements and improvements, prices have never been better! This innovative technology is irreplaceable when it comes to getting your name or product known. For those of you who suffer from symptoms of lack of time, expertise, or experience, services are available to help get you going with a marketing that serves your purposes the best. Now is the time to get your business caught up with the current advertising industry and consider purchasing advertising space in the digital signage realm.

It has become fairly typical for digital signage solutions providers to get into content creation with a promise to provide the customer the tools to easily modify and deploy messages.  However, it is unusual to allow the customer and the network owners to create, modify and update content using only their browser.  UCView Media’s EZBoard is a Flash-based content creation platform built into UCView’s content management system that allows location owners and network operators to create and modify content.

UCView’s innovative online digital signage content creation platform EZBoard has revolutionized the way in which dynamic ads are presented and modified.  Before our company introduced its dynamic content creation process, you could only modify content by uploading new ads to replace old ads.  The history of digital signage ads can quite literally be divided into uploadable content and web-based content.  Today, the EZBoard content creation mechanism allows users to take a advantage of easy to use ad creation tool and integrate it into data entry form for easy modification to produce a Flash simulation.  EZBoard’s unprecedented ease of use for fast content editing has made it the darling of our customers and network owners.  EZBoard helps in numerous ways: it accelerates the modification and creation of ads and messages; dramatically reduces the design time; visually communicates new information; eliminates the constant need for redesigning and reuploading of ads.  Corporations, restaurants, universities and government institutions rely on EZBoard to update their messages quickly and efficiently.

UCView News
Chatsworth, CA (March 31 2009) UCView Media, a provider of digital signage solution, announced the release of EZBoard Editor 1.1 to our UCView Digital Signage Portal.

EZBoard Editor 1.1

EZBoard Editor allows you to create flash content online using only your browser, and integrate into a database for easy modification of live data updates. The module is perfect for Menu boards, data driven content flash ads. We created this Editor due to the growing demand from our customers to allow easy modification of data driven content, without the need of designer to render a new content said Guy Avital Ucview Media CEO

Some of the EZBoard Features

·      Create dynamic menu boards and ads without coding.

·      Integrate images, flash and Text to create data driven ads

·      Expedite ads delivery and improve productivity.

·      Empower your users to update, change ads and manage basic modification

·      Easily bring Flash ads into your player and determine what elements users can edit

·      Control user’s access to modify template or ads data.

·      Integrate Database forms to modify content.

The EZBoard is a fast way to modify data, picture and text on a multi media ad. Without any training or complex screens, EZboard allow you to manipulate text images and flash and create attractive ad.

For more information about UCView Media solutions, please contact the company directly by calling
1-877-828-4399 www.ucview.com

Digital Signage integrated with text messaging (SMS) has grown into a mainstream advertising and communication tools for advertisers and content providers, ROI via SMS marketing has become increasingly important strategy for digital signage deployment businesses. Whether you have one display or hundreds of digital signage displays. You can deliver information through your network while receiving feedback from your customers.  Savvy advertisers realize text messaging is a great way to quickly communicate with their audience and generate ROI statistics on the ads response.

Mobile technology will soon be at the focus of media advertising convergence with digital signage. All mobile phones today are capable of sending and receiving text messages. Therefore it makes SMS the most distributable and fastest way to reach people. Furthermore using MMS technology, you can extend the media type to pictures and video type ads.

UCView Built-in Messaging campaigns allow you to create parallel campaigns using digital signage ads and SMS ads. The UCView system allows integrating and administering them on one web interface. With EZSMS application you can turn any cell phone account to SMS server that can send and receive thousands of messages free. The system allows you to use short codes or regular phone numbers for SMS responds.

Some of UCView EZSMS Features

EZSMS gives you full control of your SMS campaigns and ads.

Online web interface to Setup new promotional ads and automated responses.

Support Short Code and any cell phone account.

Use UCView short code along with a chosen keyword, like saving, refinance, to capture consumers both via text messages as well as branding campaigns on the digital signage screens

Create your text message ad within a couple of minutes using UCView web interface. Link SMS ad to a digital signage ad and provide your advertiser full impression report combined with SMS respond report.

What does this mean for the future of digital signage and SMS? The answer is clear: Digital

signage networks will integrate their ads with mobile response. Don’t wait and start planning your SMS marketing strategy. UCView can provide you all the knowledge and support to reach your advertising goals. Once you’re familiar with our products, you’ll discover how easy it is to merge these two applications, especially when they are both controlled from the same web interface.

Digital Signage Today.com by By Lorna Pappas,

Chevron, based in San Ramon, Calif., conducts business in more than 100 countries and is engaged in every aspect of the crude oil and natural gas industry, including marketing its gasoline products at about 10,000 Chevron- and Texaco- branded stations across the United States.

The problem

Drivers appreciate the convenience of payat the-pump technology, but deployment of the technology has done little for gas station operators in the way of giving the a competitive advantage or increasing sales of products other than gasoline. Research from 2007 found that about 70 percent of drivers pay at the pump, which means that up to 70 percent of potential customers have no need to enter the store. That loss of floor traffic significantly hampers station operators’ attempts to sell impulse goods and services.

Read The Entire case Study

UCView Centralized players are self-contained all-inclusive digital signage players with a design optimized to minimize physical space. Whereas a standard centralized digital signage rack mount can exist with (at least) a power cord and network cable, UCView players have many components removed for space, power and other considerations while still having all the functional components to be considered a player? A Centralized Digital signage player enclosure, which can hold multiple players and media server, provides services such as power, cooling, networking, various interconnect feeds : Live TV feed, video streaming feed and management. Together, UCView Centralize players and the enclosure, form the Centralized digital signage system.

In a standard UCView Centralized digital signage configuration, 1RU (one rack unit, 19” wide and 1.75” tall) defines the minimum possible size of any equipment. The principal benefit and justification of UCView centralized players relate to lifting this restriction as to minimum size requirements.

UCVIEW IN-STORE CENTRALIZED PLAYER TECHNOLOGY OVERVIEW

UCView In-store centralized players were developed in response to a critical and growing need in the in-store digital signage deployment: the requirement to increase player’s performance and availability without dramatically increasing the size, cost and management complexity of an ever growing digital signage screens. To keep up with customers demand and because of the space and power demands of traditional players and small factor players, digital signage deployment are being forced to expand their physical plant at an alarming rate.

UCView In-store centralized players. They consolidate powerful and system level functions into a single, integrated chassis and enable the addition of players and other components such live TV and streaming feed technology connections via easy to install players. In-Store centralized player’s technology greatly decreases player maintenance cost, lowers power and cooling costs, eases player’s expansion and simplifies management.

UCView In-store centralized players are not just a new way to package traditional players. Rather, they are integrated systems designed to deliver multimedia content performance in efficient, high density, easy to expand, and easy to manage players.

Centralized Player Benefits

·      Reduced Space Requirements - Greater density provides up to 35 to 45 percent improvement compared to traditional player.

·      Reduced Power Consumption and Improved Power Management - consolidating power supplies into the digital signage centralized chassis reduces the number of separate power supplies needed and reduces the power requirements per player.

·      Lower Management Cost - player consolidation and resource centralization simplifies player’s deployment, management and administration and improves management and control.

·      Simplified Cabling – Digital signage centralized rack mount, while helping consolidate players into a centralized location, create wiring proliferation.

·      Future Proofing Through Modularity - as new processor, communications, storage and interconnect technology becomes available, it can be implemented in players that install into existing equipment, upgrading players operation at a minimum cost and with no disruption of basic player functionality.

·      Easier Physical Deployment - once a centralized digital signage chassis has been installed, adding additional players is merely a matter of sliding in additional player into the chassis. UCView Software management tools simplify the management and reporting functions for players. Redundant power modules and consolidated communication bays simplify integration into centralized digital signage chassis and increase reliability.

Key UCView In-store Centralized Player Technologies

Hardware:

·      Centralized 1U Player - high density computing engines with 1 to 2 processors and memory

·      Player Chassis - enclosures with integrated power and racks for housing players, UCView Media server and connections to external peripherals and content feeds

·      Communication - integrated digital signage with Ethernet, internet and proprietary communication adapters and switches

Power and Cooling Systems - centralized power distribution components that power the centralized digital signage chassis and components

Thank you for visiting at our booth at Digital Signage Expo We enjoyed the many inspiring conversations, and we were impressed at the number of visitors to our booth and the great interest in our products. UCView Media had a very successful experience, and the positive feedback this year exceeded all our expectations.
In particular, visitors were interested in the new features of UCView Media products, which we launched for DSE:

• Touch Screen, SMS and Cellular digital signage interaction.
• Our enhanced scheduling and playlist options
• ViewEdge Digital Signage Media Server series.
• Our Enhanced Second generation player functionality
• World First Interactive gas station digital signage.

Now we are offering our DSE guests the opportunity to experience for themselves the benefits of UCView Media products http://www.ucview.com and receive a free 30 days demo. We look forward to receive your feedback on our software, and we encourage you to share these attractive offers with your customers and partners.
Thank you again for your interest in our innovative digital signage software! We will contact you soon to discuss your specific needs.

With best regards

Guy Avital
CEO
UCView Media Inc

Digital signage is gaining popularity in almost every market where people walk, wait or work. Now you have ads and entertainment while you are fueling. VST International was the first company to mass-produce a pump-top signage solution in 2005 in 2006 Pumptop TV and Gas Station TV started their first large deployment. Currently this market is shared between 8 companies which hold less than 2% of the gas station market.

The annual stations count decreased slightly in the last year down to 167,768 gas stations in the US market. Although current market changes and challenges such as the unstable gasoline prices and inflation, are negatively impacting gas stations profits and sales.  2009 economy may show more impact. The two major oil companies topping the gas stations count in 2008 remain. Shell has the No. 1 spot with 14,000 gas stations, with increase by about 600 gas stations per year. BP increased its amount of stations to 13,000+ in 2008.

Total Gasoline Sales

ExxonMobil has the No. 1 position in total gasoline sales in the United States. ExxonMobil reported that it sold over 24.5 billion gallons of gasoline. ConocoPhillips has the No. 2 spot, with almost 19.1 billion gallons in sales. BP has the No. 3 spot, with its sales of 16.1 billion gallons of gasoline, and Shell has the No. 4 spot, reporting 13 billion gallons.

The 8 companies targeting gas station digital signage are:

Gas Station TV with 1000+ Gas stations

Pumptop TV with over 750+ Gas stations

Fuel Cast with over 600+ Gas stations

Petro TV with over 175+ Gas Stations

Pump Media with over 155+ Locations

FUEL VIEW with over 13+ location

FILLNTHRILL with over 10+ Gas Stations

The combined number of Gas stations deployed by all these companies, are only around 3000 gas stations nationwide which provide larger space for other companies to grow.

Digital out-of-home media at Gas stations provide localized advertising for media buyers to reach consumers at a much lower CPM than any other traditional media, with control of the location time and impression of each ad. Most gas Stations digital signage are installed in high profile gas stations with traffic over 30,000 motorists a month. They rely on the statistics that more than 65% of Americans spend at least 3-6 min per week in a gas station. The challenge with this market is the proof of concept. Selling digital signage ads in this economic time, is no easy task, especially when this venue carries one of the highest costs per location, running around $15,000 -$20,000 per location.

We already know “content is king” and it becomes very crucial in gas station digital signage.  High Broadcast quality is really expectation. You have to entertain the customer. The days of static banners and pictures are fading. The new century customers are tough. You will lose if they see a high-end display with boring and outdated content. Within budget, you’ve got to go high-end with your content. The contents needs to be relevant, informative and not a strictly sales tool. There are several elements that go into producing striking digital signage content, but the most important element is making it relevant to your audience.

The best approach in creating attractive digital signage content is partnering with a content provider. I think this is one of the key successes of Gas Station TV and Outcast, when they partner with major content provider like NBC and CBS for content and news.

UCView NewsChatsworth, CA (February 1 2009) UCView Media a provider of digital signage
solution announced the release of 2nd generation digital signage solution.

The new version release provides the latest media technology and performance.
Some of the new features include:

• Network management options, expanded and enhanced Active Information.

• Dynamic content distribution, network management and security features.

• Addition content categories, including Financial News, Business Headlines…

• Most advanced scheduling by ad and by campaign, location and player.

• Advance layout management allows you to change layout while playing

• Group ads in sequential and random play order

• Advertising module to track ad ROI and Performance

• Schedule play event on specific time

• Background support Flash, Images, and overlay with transparency

• Enhance Media play to most existing media type.

• New interactive module that allows you to interact with the screen using your
cell phone or touch screen.

• SMS Messaging and Marketing Module

• Enhanced Live TV with sub-titles options

• Support for Steaming live content

• Various performance enhancements and fixes

• Application Program Interface (API): Allows end-user programs, applications to
interface with UCView

• Support Vista, XP, XP Embedded, CE, *Linux

• 24-hour e-mail support available globally

The UCView release “is just another step towards providing complete powerful
digital signage solution to support our rapidly growing digital signage market”
says Michele Cohen, Business Development at UCView Media

For more information about UCView Media solutions, please contact the company
directly by calling

1-877-828-4399 www.ucview.com

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UCView media has bench marked their players and software solution with cellular Internet Connectivity at number of locations to deliver digital signage solutions over a cellular network. UCView Media., provider of enterprise-class digital signage solutions will be combining the use of their Cyber view player with Top USA Cellular leader using 3G (Third Generation) wireless-router products. UCView media will provide its customers with wireless connectivity through T-Mobile, Sprint, Verizon, and ATT wireless.
UCView Cellular wireless enables digital signage users to deploy systems at a faster rate. There will be no need to order local internet provider like DSL or cable, “it would take 15 min to setup a digital signage display” says Guy Avital CEO if UCView Media
UCView solution provide its customer all the flexibility of cellular connections with sophisticated digital signage hardware and software, digital signage network owners can quickly and inexpensively install top quality digital signage systems anywhere.

Pepperdine Today

Digital Signage Project Launches at Pepperdine using UCView Digital Signage Solution

After months of planning and preparation, several video screens have been installed at select locations on the Malibu campus as part of a pilot project for the 2007-2008 academic year. The project was set into motion last year when students within the Student Government Association proposed the installation of digital signage units on campus.

The University Management Committee approved the project and appointed a task force chaired by Dean of Student Affairs Mark Davis to oversee it. Previously, digital signage was installed at the School of Law.Installation of the monitors was funded by a number of donors and departments. The screens are aimed at informing the community about events, news, and other information of interest to the community such as accomplishments, services, and public service announcements.

“We are hoping that this tool is both informative and educational by highlighting exciting events and academic projects,” said Davis. “Faculty, staff, and students can participate by submitting content to share with the community.”

UCView California — Leading digital signage provider UCView Media have developed digital imaging feature for their players to measure walking traffic in front of their displays at department stores.
The solution will connect to a local pinhole camera that will analyze the visual traffic in the display surrounding. The digital signage player than will be able to log viewer statistics
The UCView Display Brand Management will play scheduled regular digital signage content, but will measure audience count in front of the screens.

• 11 Dec 2008

With its new enterprise digital signage network UCView Network release, La Curacao is the most growing retailer in the Hispanic market using in-store, digital signage networks and other types of in-store display to promote products and educational program for their customers. The in-store digital signage networks also include spots for suppliers or even unrelated third parties advertisers.
Store vendor are striving to send brand messages to shoppers when it matter the most, right when they’re deciding what to buy,” said Guy Avital, president and managing director of UCView Media. Digital signage creating a growing demand from brand marketers to expend these types of in-store digital signage displays.

In 2007 UCView deployed digital signage solution at a Successful bar and lounge in the city of Las Vegas.The system utilize to provide a video wall that is construct from 32 displays forms the club name PUFF.  Night clubs, pubs, and bars are an example of businesses taking advantage digital signage solutions.
Digital signage in restaurant and bar become a strong focus of our initiative, says Guy Avital CEO of UCVIew Media and we have a complete package when it comes to digital signage solutions in the club and restaurants. In addition to providing the hardware, content distribution and scheduling software, UCView provide the solution for easy management and control without the use of IT and digital signage consultant.
The clubs that use UCView digital signage have mostly requested large plasma screens or video wall. “Digital signage is dynamic and flexible. It allows you to have video, WebPages, animation, scrolling text, Flash, Live TV and more using different platforms and technology.
For more information on night club digital signage, you can contact us for a list of digital signage solution providers in your area.

Strategy Institute presents the 4th Annual Building Your Digital Signage Business Conference, an industry event to show you how to make money and grow your digital signage business, supported by numerous industry experts and providing exceptional networking opportunities. The event will be held November 19 & 20, 2008, at Hotel Holiday Inn Chicago Mart Plaza in Chicago.
The fourth year of this prestigious event will once again bring together all the stakeholders who are serious about building and growing their digital signage business. With expanding end-user verticals and increasing acceptance for digital out-of-home advertising, this event makes a marked difference in contributing to best practices, strategies, and tools for success.