The Problem

Increased sales and community exposure demonstrated shortcomings in
La Curacao’s traditional, print media based marketing programs. Every
sale requirement, change in credit terms or variation in retail product
and service cost would require another print media campaign, costing
thousands of dollars and taking weeks to implement. To address this
static limitation, La Curacao began a DVD-based signage system, but
found the system too cumbersome to update effectively with changes at
the store level. It also required specialized IT personnel to create media,
burn it on DVD and install on each media player in the store. They
needed a more flexible and robust solution to their expanding marketing
dilemma.

The Solution

UCView was then called in to implemented a successful, large scale
in-store media network that allowed advertisers to interact with their
audience in more dynamic and diverse ways. Our state-of-the art digital
signage was installed in all La Curacao stores, totalling over 300 19”
to 42” monitors at checkout stands, home electronics, prepaid phone,
money transfer and each store. To keep the system running reliably
with minimal effort, La Curacao chose UCView’s hosted option.
Now, static print ads and slow DVD media updating have been replaced
with a web-server based application that can control each monitor at
each section of each store. Different locations can run their own advertising
campaigns, update money transfer rates, credit terms and internet
access rates in a moment and completely redesign each campaign
rapidly and without expensive IT implementation issues. Plus, when
another store is built, running existing campaigns (or creating new
ones) is a simple matter of installing UCView Smart Media Players and
monitors, logging in to our web-based administration tool, adding the
new displays and sending campaign content to each monitor as needed.
Because their media was hosted at UCView’s server farm, no additional
set up was required.

Campaign Campaign
Duration
Loop time 15 second 30 second
Bronze 1 month 10 minutes $7000/Month $14000/Month
Silver 3 month 10 minutes $6300/Month $12600/Month
Gold 6 months 10 minutes $5950/Month $11900/Month
Platinum 1 year 10 minutes $5250/Month $10500/Month

The UCView Digital Signage System has given La Curacao the ability to
target messages directly to shoppers where marketing information
makes its biggest impact. Favorable first impressions from shoppers,
along with careful administration of ad campaigns, has increased sales
and accelerated expansion for this major player in the department store
industry. And every time La Curacao expands, UCView will be right there,
ready to provide seamless upgrading integration of all of their digital signage
needs. UCView has specifically designed systems for virtually every industry,
in both hosted and non-hosted configurations. We have helped many
companies of various sizes get the most out of their targeted marketing
needs. To find out how UCView can expand your business or organization,
contact our sales department today.

LAS VEGAS, NV – KVBC, NBC Las Vegas has teamed up with UCView to provide news, weather and sports for its gas pump digital signage network located at 92 Las Vegas area Terrible Herbst stations. The program is aimed at attracting motorists to Terrible Herbst gas stations and entertaining them while they refuel. The digital signage network can reach over 100,000 Las Vegas area motorists per day.

The program includes custom designed pump toppers each complete with dual-sided 19” LED backlit LCD displays. During refueling, motorists view a 4-minute television loop which includes news, weather, sports, and on and off-site advertisements.

Updated daily, motorists will receive a News 3 Minute from KVBC. In addition, KVBC is directing its audience to Terrible Herbst stations to fuel up and stay informed. “We are very excited to provide our motorists with the most stable and quality digital signage in gas stations . “KVBC brings the highest level of professional journalism to our network.” Dale Wyman, Director of Creative Services & Production at KVBC, adds, “With this program, we can offer motorists news and weather updates each time they refuel. News 3 is Watching Out For You!”

About KVBC
KVBC is the NBC affiliate television station for Las Vegas, Nevada. It ranks as the number one news station in the market. KVBC is owned by Sunbelt Communications which operates 16 television stations in 5 states. To learn more, please visit www.kvbc.com

About Terrible Herbst
Terrible Herbst is the operator of over 150 service stations, car washes and lube centers located predominately in the Las Vegas, Nevada area. Other areas include Newport Beach, CA, Reno, NV, Park City, UT, Barstow, CA, Lake Havasu, AZ, Parker, AZ, Laughlin, AZ and Mesquite, NV. In addition, Terrible Herbst owns and operates hotels and casinos, most notably Terrible Herbst Hotel in Las Vegas, NV and Whiskey Pete’s/Primm Valley/Buffalo Bill’s located in Primm, NV. To learn more,
please visit www.terribleherbst.com.

Digital signage today becomes one of the fastest growing ad distribution media in the future. Digital signage is taking more and more percent from the traditional advertising budget.
According to the updated report and studies,  out-of-home media and in-store digital signage media will grow at a annual rate of 20%-23% through 2012, which make it fastest than the traditional advertising marketplace.
In 2007 digital signage network grew the fastest due to the strong rollout of digital billboards primarily from Lamar and Clear Channel. These spending on digital signage billboard increase by close to 400Million in 2007
UCView Digital signage report an increase of 500% in its outdoor digital signage network and expecting a major sales increase in the first quarter of 2008