UCView SaaS Resellers

Tap into the full power of ucview with content Apps

For the first time, resellers using UCView SaaS - the Software as a Service solution for small and emerging digital signage network - can access many apps that enhance their displays.
Digital signage Re sellers like you choose UCView SaaS because you want the versatility and flexibility of the UCView platform without the need to host your own digital signage server or work maintain the environment. In other words, you want the flexibility, simplicity, and confidence provided by UCView in the cloud.


The New UCView SaaS delivers on these key benefits:

• Flexibility: UCView Digital Signage Content Store enable you to customize and enhance every area of your display - , integrate with other digital signage content providers, setup organization department and users, schedule and distribute your content securely and more.
• Simplicity: The New UCView software enables you to activate many of these digital signage content apps with just a few clicks.
• Confidence: “Trusted digital signage content apps” let you know that UCView has reviewed the apps and found that it meets or exceeds specifications for security and performance, and that the content apps comes from a trusted developer who has agreed to provide regular updates and technical support for the extension.

Multilingual Support in our software for Digital Signage

We are in the final stage to release our multi Language narrowcasting software platform. You can choose the language of your choice from a simple drop down menu, and Bam!! You are done. The multi Language feature evolved from paying close attention to many of the requests from our worldwide customers

Google Traffic Map Content on UCView Store

Google Maps content is a web mapping service application and technology provided by Google, that powers many map-based services, including the Google Maps website, UCView utilizes their technology to allow users to distribute map and traffic report content to the digital signage displays.

Partner with UCView - Sign up Form now available

If you or your company are interested in learning more about partnership opportunities with UCView Digital Signage and UCView content store, please sign up at http://www.ucview.com/partners/join/
We are looking for Audio Video integrators, contnent creation creative, and design companies, advertising agencies and IT firms worldwide to join us and help lead the quest to revitalize the digital signage industry.
We expect to make a formal announcement regarding the partnership opportunities within 60 days.

 

Where are your screens?

So you have done your homework and know that you have the right number of screens. Yet, still it doesn’t seem like you are getting the engagement level that you expected from your campaigns. The next question to ask yourself is, “Where are your screens?”

If only one screen is placed in your location, and it’s positioned in a low traffic area, you might want to reconsider its placement. Positioning a screen in common areas provides for more viewers and as this number increases, the opportunity for audience engagement goes up as well. Just like supermarkets place their weekly specials at endcaps of aisles, placing a screen by the cash registers, or near an elevator entrance will lead to much higher levels of engagement with your audience.

Retail businesses have mastered the art of product positioning to a point where they can predict sales levels of a product just by knowing where in the store it is placed. High traffic areas yield more exposure and therefore, more purchases. This same theory can be applied to digital signage and engagement levels it can generate with your audience.

Another way to get your screens to work for you is by placing products you want to sell close to the screens. Remember, the goal of your screens is to get audience engagement. If you are running content that the audience wants to see, it’s the perfect opportunity to move some product at the same time. Place your specials or brochures near the displays and it will simplify the decision making process for your customers. Studies have shown that three out of four purchase decisions are made while in the store, and what better way to make these decisions easier than by strategic positioning of your displays?

It’s crucial to place a screen in an area where people will notice it and be willing to engage. For example, by the cash registers or in areas where people tend to congregate for longer periods of time, the screen can add the highest value. People have time to spare and it gives your business a great opportunity to engage with your patrons; whether it’s providing them with headline news, weather conditions, a social media stream, live TV, or your weekly specials, placing your screens in high traffic areas will lead to more engagement.

You’ve decided on the right number of screens and strategically positioned them; now comes the last step. What content will be displayed on your screens? You can have the most screens and best placement, but if you are running content people don’t care about, your entire investment could go to waste. In the next edition of the blog, we will discuss how content can push your digital signage network to the next level.

 

How Many Screen Are You Running?

The first issue this series will address is the question of screen quantity. Is one screen enough or should you install a network of screens?  This question is an important element in the process of figuring out how to improve the number of viewers and their engagement with the messages on screen. Is one screen enough to meet the foot-traffic that your location generates or would installing multiple screens be more beneficial? You may be concerned with difficulty of implementing a second or third screen and having to deal with content management for those as well.

With UCView’s ViewEdge advantage, you can control all your screens from one portal at the click of a button even from your smart phone. You have the freedom to select what content is displayed at what time and on which screen within seconds. We take the hassle out of signage management and simplify the process across all displays in your network.

For some locations, such as small shops and offices one screen may be enough. However, for most locations, one screen can not keep up with the foot-traffic that is generated. If a big crowd gathers around a screen, chances are people in the back will not be able to see what’s going on and their interest in the subject will be heightened. Enter the second screen running the same content and now more eyeballs are viewing the content and viewership has increased significantly. This is a great example of how installation of multiple screens can lead to more awareness and engagement with patrons at your business.

Not only do multiple screens increase engagement levels, they also boost impression numbers from a given ad that runs on the screens. Impression levels can increase exponentially, providing for a way for your company to generate increased advertising revenue.

Multiple screens can also cut down on the time your employee spends with a certain customer. For example, displaying information about your products and services on screen can help cut down on employee time spent answering basic questions, and that time can be reserved for more in depth conversations about a product or service.

At this point you may be asking yourself, “All of this multiple signage talk makes a lot of sense; but what about the extra time and effort I’ll need to put in to manage the network?” This is where UCView’s ViewEdge advantage takes over. With our system you can create, implement, and manage your display network seamlessly from anywhere in the world. All you need is internet access, not even a computer is necessary as you can access our portal from your smart phone. With UCView, you can manage your displays, from 1 to as many as you need, all at the click of a button.

The next step in the process is positioning your displays properly. Our next blog will go into further detail about positioning and placement of your screens.

 

Want More Eyeballs?

You may be wondering why that digital display you installed has not delivered expected results. Well, here are some questions to ponder as you analyze your strategy. This blog is the first of a 4 part series that will feature each of these questions individually.
1. How many screens are you running?

This question is an important element in the process of figuring out how to improve the number of viewers and their engagement with the messages on screen. Is one screen enough to meet the foot-traffic that your location generates or would installing multiple screens be more beneficial? You may be concerned with difficulty of implementing a second or third screen and having to deal with content management for those as well. With UCView’s ViewEdge advantage, you can control all your screens from one portal at the click of a button even from your smart phone. You have the freedom to select what content is displayed at what time and on which screen within seconds. We take the hassle out of signage management and simplify the process across all displays in your network.
2. Where are your screens?

If only one screen is placed in your location, and it’s positioned in a low traffic area, you might want to reconsider its placement. Positioning a screen in common areas provides for more viewers and as this number increases, the opportunity for audience engagement goes up as well. Just like supermarkets place their weekly specials at the endcaps of aisles, placing a screen by the cash registers, or near an elevator entrance will lead to much higher levels of engagement with viewers.
3. What are your screens displaying?

Last but certainly not least, the most important factor in audience engagement and retention is content. If people are not interested in what’s being shown on the screen the next time they won’t even take a glance at it. In an environment where we are bombarded with content 24/7, every one of us has developed internal mechanisms to block out excess noise. However, when we see something unique or different, we are bound to observe it and even recommend it to family and friends. Word of mouth has grown into a major player in the decision making process, and with high quality content your displays can generate that positive buzz.

This is where UCView’s EZBoard Editor comes in. With this state of the art content creation / management tool, you can create eye catching layouts that are guaranteed to get people talking. Whether it’s a dynamic menu board, an RSS feed, a live feed from Twitter, or even 3D content; with EZBoard you can bring together all these elements into one display and rest assured that your displays will not just be another screen, but the screen people want to visit every time they are at your business.

2010 Digital Out of Home Forum

The 2010 Digital Out of Home Forum, run by the good folks over at MediaPost, is set to take place on May 13th, 2010 at the Crowne Plaza Times Square Manhattan.  This event educates marketing executives on the dynamics of digital out-of-home advertising, and highlights the potential of this rapidly growing industry.  We will not have representatives at this event, but there is plenty of benefit for those who are looking heavily into investing in DooH advertising.  With many speakers scheduled to share their insights on important topics (take a look at the agenda list here) this event will serve well for those who know why they’re attending.

If nothing else, you should at least go for the delicious snacks.

You can register for the show here » The 2010 Digital Out of Home Forum & Awards

Dear Partners, Customers and New Friends from DSE 2010

Thank you for visiting us at the 2010 Digital Signage Expo.  We enjoyed all of the inspiring conversations, and the positive feedback we received regarding our products exceeded all our expectations. UCView Media had a very fruitful experience, and we will continue to champion digital signage solutions for our partners worldwide.

Our team is relentless in its pursuit of designing and developing a platform to suit our partners’ ever-growing needs.  We were very pleased with the overwhelmingly positive response to some of the newest additions to our platform that we unveiled at DSE2010.  Some of the newest key additions to our products included:

• Global View, a feature providing a live snapshot of all your network’s displays
• EZ Board, an easy-to-use content creation tool
• GPS and audience measurement integration
• Touchscreen capability for interactive displays
• ViewEdge Digital Signage Server series
• World’s first interactive gas station pump top

We invite our guests from DSE2010 to experience the benefits of UCView Media first-hand.  Visit our website at http://www.ucview.com and receive a free 30-day trial.  We look forward to all of your feedback on our software, and we encourage you to share this risk-free offer with your customers and partners.

Thank you again for your interest in our innovative digital signage products.  We will contact you soon to discuss how our solutions can cater to your specific needs.

Best regards,

Guy Avital
CEO
UCView Media Inc

 

DVI/HDMI vs VGA in digital signage

As DVI and HDMI connections become more and more widely used in digital signage, we are often asked: which is better, DVI (or HDMI) or VGA? There is no clear answer to this question.

First, let’s get some basic knowledge of the elements. DVI and HDMI are exactly the same as one another regarding image quality and resolution. The main differences between HDMI and DVI are that HDMI carries audio and video signal; further more HDMI uses different types of connectors. Technology wise both HDMI and DVI uses the same encoding technology, and for that reason DVI source can be connected to an HDMI connector on display, or vice versa, with a DVI/HDMI cable, with no use of signal converter

What are the difference between DVI, HDMI and VGA?

DVI/HDMI and VGA Video are all video signals which support a variety of resolutions, each one of them deliver the signal from source to display in different ways. The main difference is that DVI/HDMI delivers the signal in a digital format. VGA is an analog format, which deliver the signal, not as a digital stream, but as a set of varying voltages representing the red, green and blue components of the signal.

DVI/HDMI and VGA deliver signals as red, green, and blue color components, together with sync information. The DVI/HDMI standard delivers these along three data channels in a format called T.M.D.S., which stands for “Transmission Minimized Differential Signaling”. This basically involves a blue, red and green sync that are added, and separate the channels

VGA is delivered, almost similarly, with the color information split up three ways. However, VGA uses a color difference type signal, which consists of Luminance, the green red or blue channel, representing the total brightness of the image. The sync pulses for both horizontal and vertical are delivered on the Y channel.

Both HDMI/DVI and VGA signal types are fundamentally quite similar; they break up the image in similar ways, and deliver the same type of information to the display. How they differ, as we’ll see, will depend to a great extent upon the particular characteristics of the source and display devices, and can depend upon cabling as well.

What is better Digital or Analog?

Digital signal transfer, it is assumed, is error-free, while analog VGA signals are always subject to some amount of degradation and information loss. There is an element of truth to this argument, but it tends to back fire in real-world testing.
First, there is no reason to get signal degradation of an analog VGA signal in digital signage installation where the distance between the player and the screen is short. Digital signage installation in a large retail or education facility for example can present a challenge for analog cabling. But, it is a flawed assumption to suppose that digital signal handling is always error-free. DVI and HDMI signals aren’t subject to signal error correction like downloading a file; once information is lost, it’s lost for good. That is not a consideration with well-made cable over short distances, but can easily become a factor at long distance.

So what should I use for best Image Quality?

DVI or HDMI signal formats is pure digital. There are some arguments that by taking a digital signage player and connecting it straight into digital connector as a DVI or HDMI signal, and then delivering that digital signal straight to the digital signage display, there is a sort of a perfect no loss of information signal. If the display itself is a digital display like LCD, the signal never has to go through digital to analog conversion and therefore is less altered on the way.

The Role of Cable in picture quality

Picture quality, in general, should not be a significant factor in the DVI/HDMI in short distance bellow 50 ft, as long as the cables are of high quality. There are, however, issues when you centralize your player and you send the signal to a display 200ft a way. In this kind of environment analog or digital signal will have problem without using DVI/HDMI/VGA over cat 5 extender. Without using these extenders signal quality issues can come into play.
DVI and HDMI connections, uses SDI technology (serial digital video) which was designed originally to run on coax where impedance can be controlled and compensate. DVI/HDMI signals are run balanced, using twisted-pair cable technology which control impedance to about +/- 10%, and for this reason, are subject to the digital cliff phenomenon. Up to some distance, a DVI or HDMI cable will perform just fine and will not compromise the ability of the display device to reconstruct the original bit stream without information lost.
As we run longer distances, the ability to reconstruct the bit stream decreases. As a result unrecoverable bit errors start to occur. As distance increases more information is lost to a point that the display becomes unable to reconstitute enough information to render an image. A DVI/HDMI cable that works perfectly at 40 feet may not work at 80 feet. It is very hard to determine the exact distance a DVI or HDMI cable will fail, most quality HDMI /DVI cable will work fine up to 50ft.

The Answer: It Depends

So, which is better, DVI/ HDMI or VGA? The answers unsatisfying, but the truth is that it depends. It depends upon your source player, type of cable, type of display and the distance, and there’s no good way, in principle, to say in advance whether the digital or the analog connection will draw a better picture. You may find that some digital signage player looks better through its DVI or HDMI output, while a different player using VGA output better image through its RGB cable, on the same display. Some installers reports ghosting/blurriness with text using analog and when switching to digital interface made things much crisper. On the other hand, other installers who used DVI/HDMI long cable found that the text was blurry, colors were off and the image didn’t scale to fit correctly and got no issues at all with VGA. In this case, if you are using cable longer than 50ft you should use VGA over Cat5/6 extenders that will control picture quality over distance over 50ft like Minicom.

 

UCView Partnering with Financial Vendor to provide financing to digital signage network

A UCView Financing for digital signage options are available for the hardware and the software required to deploy the digital signage network. Qualifying customers may include small and medium size digital signage network owners, Retailers, Educational Facilities, network operators, resellers and integrators. UCView media, in collaboration with its financial partners, provides one stop solution for successful digital signage networks implementations including education, retail, hospitality, health care, and transportation, Gas stations and more.

UCView Wants You To Get Pumped Up

Ever wondered what shape you’re in, how strong you may be, or how far you can actually soar – in business? You can find out what your company is really made of by tapping into its true ability with Digital Signage. When it comes to your potential, there is no limit with UCView. We make achieving your marketing goals easier than ever by supplying you with the tools and support that you need. Reaching your audience is what we do, with our software and hardware solution that puts you in the best position to succeed. For instance, our new line of Digital Signage media servers are one way your business can take leaps and bounds beyond any competitor. One of our most popular models, the ViewEdge100, is our mid-line fully integrated hardware and software solution that provides web-based management and media distribution. Manage campaigns, content, layouts and displays from any web-enabled device, anywhere in the world.

• Easy to install

• Exceptional Stability

• High Performance

• Space-saving

The ViewEdge100 enhances your marketing ability by furnishing your company the power to control up to 100 players. Our dynamic server makes it easy to reach an audience in a mid-size single location or in several smaller locations. One digital signage appliance can seamlessly distribute: Live TV, web pages, Flash media, Power Point presentations, RSS feeds and multiple video, image, and audio formats.

With additional server appliances you can increase your capacity and ability to reach even a larger audience. Updates and fixes are delivered automatically with no additional administration. And with no software to install or network modifications to perform, setting up a UCView Digital Signage Appliance is simple and hassle-free. So work it on out. Make sure your business is at full-strength before you take your next leap. Reach levels of success like you’ve never imaged with UCView and Digital Signage. Mister Pukka is a senior writer at UCView. Pukka can be emailed at pukka@ucview.com

Get Creative With UCView

Here at UCView, we see the artist in you. What better way to discover your inner talent then to provide you with the tools necessary to develop your wonderful craft. So express yourself with Digital Signage. Yes it’s true that UCView is known for making your Digital Signage experience easier than ever. Our solution software and hardware allows you to effectively reach an audience with a digital display, digital content, and internet technology. Your business can arrange and schedule ads so that you can deliver only related content that meets the needs of your clients. But did you know that you also have that same control when it comes to customizing your display? Now it’s time to have a little fun. We introduce to you EZBoard, UCView’s most creative software yet. There’s nothing more impressive than delivering to an audience, pertinent information that’s packaged in an eye-popping, dazzling display. EZBoard allows you to configure your layout with incredible detail. For instance, you can create layers of fields, manipulating size and position to exhibit one or more ads. Use a variety of our font tools that allow you to select a particular font type, style, etc. You can also construct your own personal background or take advantage of our browser and upload images or even video. So whether you’re experimenting with colors that inspire, or using motion that captivates, EZBoard has what you need to create a successful display that reflects not only your message, but your imagination. So get colorful; get imaginative; get creative with UCView.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at pukka@ucview.com

President Obama’s Paperless Trail leads To UCView and Digital Signage

President Barack Obama is calling for a paperless society, and UCView is listening. Since his inauguration, the president has taken on what seems to be an endless list of tasks, starting with the state of our economy, as well as our health care system. But reducing the amount of paper used by our country is also on the agenda; not for just economic value, but also for the state of our environment.

Let’s face it. The digital age is here to stay. And the way we review information has changed forever. Businesses are no longer local or self-contained in our global, digital society. The classic printing press will eventually be put out to pasture, along with the expensive process to produce, and store paper. In fact, media such as news papers and magazines, or even entrepreneurs – to bankers are feeling the effects and have acknowledged the digital evolution. Instead of physical print, information is now constantly streaming in the forms of letters, emails, photos, spreadsheets, medical records, x-rays, voicemail, and of course, digital signage.

From day one, UCView and digital signage has been on board. Instead of the stagnant traditional paper print ads used to provide information, advertisers can now look to the future, boasting spectacular digital displays filled with exceptional and effective content for their viewers. Digital signage has proven much more effective and presents many more possibilities than any stand-alone paper sign. Companies can not only reach audiences like never before, but provide relevant content that can also be controlled and managed. The business industry is becoming more increasingly complex than ever before. Joining UCView and choosing to evolve with the times will prove cost-effective, trees will be saved; thus making a tremendous difference in our environment.

Saving paper is clearly cost-effective, but saving trees can even saves lives. For example, paper mills can be one of the world’s worst pollutants. Toxic chemicals that contaminate our air, water and land are one of many issues when it comes to our health. Cleaner air equals a better environment and a healthier life, not only for ourselves, but most importantly – our children.

Join us and set your company’s compas in the direction of a paperless society. From homes, to business, to our school district; it seems more and more people are getting behind the paperless movement. United, our country can save millions of dollars by simply curving how we use paper.

President Obama is encouraging business of America to explore better, more efficient ways of conserving paper. Thinking about our environment; thinking about our world’s future – that’s UCView and digital signage.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at pukka@ucview.com

Hide-Go-SeeK With Digital Signage?

Nowadays the question is: where is there not a digital signage display near you? There was a time when one would roam aimlessly, navigating through the day with limited information to rely on without a television or a computer to travel with – but those days are over. Now it seems everywhere you go, information is there waiting at every stop; information that the public, not only has come to trust, but now depend on. Instead of searching the earth or going out of your way to find what you need to know, or having to wait until you go into work, chances are you will notice digital signage during your travels or at your very next stop. No longer are people just pleasantly surprised when they look up and view information conveniently delivered to them – they now expect it!

Now we depend on getting the weather forecast while at the corner service station pumping gas; or when we’re on our way to the corner market, wanting to check on our stock options; or even when we’re at the bakery touching up a lightly toasted bagel with a little butter or cream cheese, counting on just a few moments of live television before heading into work.

Whether at a business needing directions to the training room, or at a football game where there’s more information regarding season tickets. Around every corner, at many places we stop – someone also invited digital signage. And like an old friend, what you view will be pleasant, inviting, comfortable, and might even put a smile on your face.

Digital signage has landed, and is more prominent than ever before. Digital displays are popping up at record-pace. This growing media has not only become apart of our landscape, but also apart of our lives.

So you can run, but you can no longer hide from UCView and digital signage