Dear Partners, Customers and New Friends from DSE 2010

Thank you for visiting us at the 2010 Digital Signage Expo.  We enjoyed all of the inspiring conversations, and the positive feedback we received regarding our products exceeded all our expectations. UCView Media had a very fruitful experience, and we will continue to champion digital signage solutions for our partners worldwide.

Our team is relentless in its pursuit of designing and developing a platform to suit our partners’ ever-growing needs.  We were very pleased with the overwhelmingly positive response to some of the newest additions to our platform that we unveiled at DSE2010.  Some of the newest key additions to our products included:

• Global View, a feature providing a live snapshot of all your network’s displays
• EZ Board, an easy-to-use content creation tool
• GPS and audience measurement integration
• Touchscreen capability for interactive displays
• ViewEdge Digital Signage Server series
• World’s first interactive gas station pump top

We invite our guests from DSE2010 to experience the benefits of UCView Media first-hand.  Visit our website at http://www.ucview.com and receive a free 30-day trial.  We look forward to all of your feedback on our software, and we encourage you to share this risk-free offer with your customers and partners.

Thank you again for your interest in our innovative digital signage products.  We will contact you soon to discuss how our solutions can cater to your specific needs.

Best regards,

Guy Avital
CEO
UCView Media Inc

DVI/HDMI vs VGA in digital signage

As DVI and HDMI connections become more and more widely used in digital signage, we are often asked: which is better, DVI (or HDMI) or VGA? There is no clear answer to this question.

First, let’s get some basic knowledge of the elements. DVI and HDMI are exactly the same as one another regarding image quality and resolution. The main differences between HDMI and DVI are that HDMI carries audio and video signal; further more HDMI uses different types of connectors. Technology wise both HDMI and DVI uses the same encoding technology, and for that reason DVI source can be connected to an HDMI connector on display, or vice versa, with a DVI/HDMI cable, with no use of signal converter

What are the difference between DVI, HDMI and VGA?

DVI/HDMI and VGA Video are all video signals which support a variety of resolutions, each one of them deliver the signal from source to display in different ways. The main difference is that DVI/HDMI delivers the signal in a digital format. VGA is an analog format, which deliver the signal, not as a digital stream, but as a set of varying voltages representing the red, green and blue components of the signal.

DVI/HDMI and VGA deliver signals as red, green, and blue color components, together with sync information. The DVI/HDMI standard delivers these along three data channels in a format called T.M.D.S., which stands for “Transmission Minimized Differential Signaling”. This basically involves a blue, red and green sync that are added, and separate the channels

VGA is delivered, almost similarly, with the color information split up three ways. However, VGA uses a color difference type signal, which consists of Luminance, the green red or blue channel, representing the total brightness of the image. The sync pulses for both horizontal and vertical are delivered on the Y channel.

Both HDMI/DVI and VGA signal types are fundamentally quite similar; they break up the image in similar ways, and deliver the same type of information to the display. How they differ, as we’ll see, will depend to a great extent upon the particular characteristics of the source and display devices, and can depend upon cabling as well.

What is better Digital or Analog?

Digital signal transfer, it is assumed, is error-free, while analog VGA signals are always subject to some amount of degradation and information loss. There is an element of truth to this argument, but it tends to back fire in real-world testing.
First, there is no reason to get signal degradation of an analog VGA signal in digital signage installation where the distance between the player and the screen is short. Digital signage installation in a large retail or education facility for example can present a challenge for analog cabling. But, it is a flawed assumption to suppose that digital signal handling is always error-free. DVI and HDMI signals aren’t subject to signal error correction like downloading a file; once information is lost, it’s lost for good. That is not a consideration with well-made cable over short distances, but can easily become a factor at long distance.

So what should I use for best Image Quality?

DVI or HDMI signal formats is pure digital. There are some arguments that by taking a digital signage player and connecting it straight into digital connector as a DVI or HDMI signal, and then delivering that digital signal straight to the digital signage display, there is a sort of a perfect no loss of information signal. If the display itself is a digital display like LCD, the signal never has to go through digital to analog conversion and therefore is less altered on the way.

The Role of Cable in picture quality

Picture quality, in general, should not be a significant factor in the DVI/HDMI in short distance bellow 50 ft, as long as the cables are of high quality. There are, however, issues when you centralize your player and you send the signal to a display 200ft a way. In this kind of environment analog or digital signal will have problem without using DVI/HDMI/VGA over cat 5 extender. Without using these extenders signal quality issues can come into play.
DVI and HDMI connections, uses SDI technology (serial digital video) which was designed originally to run on coax where impedance can be controlled and compensate. DVI/HDMI signals are run balanced, using twisted-pair cable technology which control impedance to about +/- 10%, and for this reason, are subject to the digital cliff phenomenon. Up to some distance, a DVI or HDMI cable will perform just fine and will not compromise the ability of the display device to reconstruct the original bit stream without information lost.
As we run longer distances, the ability to reconstruct the bit stream decreases. As a result unrecoverable bit errors start to occur. As distance increases more information is lost to a point that the display becomes unable to reconstitute enough information to render an image. A DVI/HDMI cable that works perfectly at 40 feet may not work at 80 feet. It is very hard to determine the exact distance a DVI or HDMI cable will fail, most quality HDMI /DVI cable will work fine up to 50ft.

The Answer: It Depends

So, which is better, DVI/ HDMI or VGA? The answers unsatisfying, but the truth is that it depends. It depends upon your source player, type of cable, type of display and the distance, and there’s no good way, in principle, to say in advance whether the digital or the analog connection will draw a better picture. You may find that some digital signage player looks better through its DVI or HDMI output, while a different player using VGA output better image through its RGB cable, on the same display. Some installers reports ghosting/blurriness with text using analog and when switching to digital interface made things much crisper. On the other hand, other installers who used DVI/HDMI long cable found that the text was blurry, colors were off and the image didn’t scale to fit correctly and got no issues at all with VGA. In this case, if you are using cable longer than 50ft you should use VGA over Cat5/6 extenders that will control picture quality over distance over 50ft like Minicom.

 

UCView Partnering with Financial Vendor to provide financing to digital signage network

A UCView Financing for digital signage options are available for the hardware and the software required to deploy the digital signage network. Qualifying customers may include small and medium size digital signage network owners, Retailers, Educational Facilities, network operators, resellers and integrators. UCView media, in collaboration with its financial partners, provides one stop solution for successful digital signage networks implementations including education, retail, hospitality, health care, and transportation, Gas stations and more.

UCView Wants You To Get Pumped Up

Ever wondered what shape you’re in, how strong you may be, or how far you can actually soar – in business? You can find out what your company is really made of by tapping into its true ability with Digital Signage. When it comes to your potential, there is no limit with UCView. We make achieving your marketing goals easier than ever by supplying you with the tools and support that you need. Reaching your audience is what we do, with our software and hardware solution that puts you in the best position to succeed. For instance, our new line of Digital Signage media servers are one way your business can take leaps and bounds beyond any competitor. One of our most popular models, the ViewEdge100, is our mid-line fully integrated hardware and software solution that provides web-based management and media distribution. Manage campaigns, content, layouts and displays from any web-enabled device, anywhere in the world.

• Easy to install

• Exceptional Stability

• High Performance

• Space-saving

The ViewEdge100 enhances your marketing ability by furnishing your company the power to control up to 100 players. Our dynamic server makes it easy to reach an audience in a mid-size single location or in several smaller locations. One digital signage appliance can seamlessly distribute: Live TV, web pages, Flash media, Power Point presentations, RSS feeds and multiple video, image, and audio formats.

With additional server appliances you can increase your capacity and ability to reach even a larger audience. Updates and fixes are delivered automatically with no additional administration. And with no software to install or network modifications to perform, setting up a UCView Digital Signage Appliance is simple and hassle-free. So work it on out. Make sure your business is at full-strength before you take your next leap. Reach levels of success like you’ve never imaged with UCView and Digital Signage. Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

Get Creative With UCView

Here at UCView, we see the artist in you. What better way to discover your inner talent then to provide you with the tools necessary to develop your wonderful craft. So express yourself with Digital Signage. Yes it’s true that UCView is known for making your Digital Signage experience easier than ever. Our solution software and hardware allows you to effectively reach an audience with a digital display, digital content, and internet technology. Your business can arrange and schedule ads so that you can deliver only related content that meets the needs of your clients. But did you know that you also have that same control when it comes to customizing your display? Now it’s time to have a little fun. We introduce to you EZBoard, UCView’s most creative software yet. There’s nothing more impressive than delivering to an audience, pertinent information that’s packaged in an eye-popping, dazzling display. EZBoard allows you to configure your layout with incredible detail. For instance, you can create layers of fields, manipulating size and position to exhibit one or more ads. Use a variety of our font tools that allow you to select a particular font type, style, etc. You can also construct your own personal background or take advantage of our browser and upload images or even video. So whether you’re experimenting with colors that inspire, or using motion that captivates, EZBoard has what you need to create a successful display that reflects not only your message, but your imagination. So get colorful; get imaginative; get creative with UCView.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

President Obama’s Paperless Trail leads To UCView and Digital Signage

President Barack Obama is calling for a paperless society, and UCView is listening. Since his inauguration, the president has taken on what seems to be an endless list of tasks, starting with the state of our economy, as well as our health care system. But reducing the amount of paper used by our country is also on the agenda; not for just economic value, but also for the state of our environment.

Let’s face it. The digital age is here to stay. And the way we review information has changed forever. Businesses are no longer local or self-contained in our global, digital society. The classic printing press will eventually be put out to pasture, along with the expensive process to produce, and store paper. In fact, media such as news papers and magazines, or even entrepreneurs – to bankers are feeling the effects and have acknowledged the digital evolution. Instead of physical print, information is now constantly streaming in the forms of letters, emails, photos, spreadsheets, medical records, x-rays, voicemail, and of course, digital signage.

From day one, UCView and digital signage has been on board. Instead of the stagnant traditional paper print ads used to provide information, advertisers can now look to the future, boasting spectacular digital displays filled with exceptional and effective content for their viewers. Digital signage has proven much more effective and presents many more possibilities than any stand-alone paper sign. Companies can not only reach audiences like never before, but provide relevant content that can also be controlled and managed. The business industry is becoming more increasingly complex than ever before. Joining UCView and choosing to evolve with the times will prove cost-effective, trees will be saved; thus making a tremendous difference in our environment.

Saving paper is clearly cost-effective, but saving trees can even saves lives. For example, paper mills can be one of the world’s worst pollutants. Toxic chemicals that contaminate our air, water and land are one of many issues when it comes to our health. Cleaner air equals a better environment and a healthier life, not only for ourselves, but most importantly – our children.

Join us and set your company’s compas in the direction of a paperless society. From homes, to business, to our school district; it seems more and more people are getting behind the paperless movement. United, our country can save millions of dollars by simply curving how we use paper.

President Obama is encouraging business of America to explore better, more efficient ways of conserving paper. Thinking about our environment; thinking about our world’s future – that’s UCView and digital signage.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

Hide-Go-SeeK With Digital Signage?

Nowadays the question is: where is there not a digital signage display near you? There was a time when one would roam aimlessly, navigating through the day with limited information to rely on without a television or a computer to travel with – but those days are over. Now it seems everywhere you go, information is there waiting at every stop; information that the public, not only has come to trust, but now depend on. Instead of searching the earth or going out of your way to find what you need to know, or having to wait until you go into work, chances are you will notice digital signage during your travels or at your very next stop. No longer are people just pleasantly surprised when they look up and view information conveniently delivered to them – they now expect it!

Now we depend on getting the weather forecast while at the corner service station pumping gas; or when we’re on our way to the corner market, wanting to check on our stock options; or even when we’re at the bakery touching up a lightly toasted bagel with a little butter or cream cheese, counting on just a few moments of live television before heading into work.

Whether at a business needing directions to the training room, or at a football game where there’s more information regarding season tickets. Around every corner, at many places we stop – someone also invited digital signage. And like an old friend, what you view will be pleasant, inviting, comfortable, and might even put a smile on your face.

Digital signage has landed, and is more prominent than ever before. Digital displays are popping up at record-pace. This growing media has not only become apart of our landscape, but also apart of our lives.

So you can run, but you can no longer hide from UCView and digital signage

LOOK IN THE MIRROR: DIGITAL SIGNAGE

Why do we look into mirrors? The answer is to find ourselves; to retrieve the information that we’re looking for, or even discover something new – God forbid. But we want the information. The same reason we take the time to stop and look – to tuck, to pull, anything that might be out of place, is the same reason UCView and digital signage is there, at the next service station or shopping mall - waiting for you. Discovering gas prices will soon drop, or previewing your favorite line of clothing that will be out in June, or simply learning about a new product that can make a positive impact on your life. Take a look, and see all you need to feel secure about, to maintain focus, and most importantly - to stay informed. UCView is about you and your future. And like a mirror, digital signage reflects the things you need to see, information you need to know; to supply you with what you need to keep moving. So the next time you see your reflection, take another look, it just might be UCView and digital signage.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

Hide-Go-SeeK With Digital Signage?

Nowadays the question is: where is there not a digital signage display near you? There was a time when one would roam aimlessly, navigating through the day with limited information to rely on without a television or a computer to travel with – but those days are over. Now it seems everywhere you go, information is there waiting at every stop; information that the public, not only has come to trust, but now depend on. Instead of searching the earth or going out of your way to find what you need to know, or having to wait until you go into work, chances are you will notice digital signage during your travels or at your very next stop. No longer are people just pleasantly surprised when they look up and view information conveniently delivered to them – they now expect it!

Now we depend on getting the weather forecast while at the corner service station pumping gas; or when we’re on our way to the corner market, wanting to check on our stock options; or even when we’re at the bakery touching up a lightly toasted bagel with a little butter or cream cheese, counting on just a few moments of live television before heading into work.

Whether at a business needing directions to the training room, or at a football game where there’s more information regarding season tickets. Around every corner, at many places we stop – someone also invited digital signage. And like an old friend, what you view will be pleasant, inviting, comfortable, and might even put a smile on your face.

Digital signage has landed, and is more prominent than ever before. Digital displays are popping up at record-pace. This growing media has not only become apart of our landscape, but also apart of our lives.

So you can run, but you can no longer hide from UCView and digital signage.

Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)

Digital Signage Systems - Utilizing an Innovative Technology

The world in which we live is constantly bombarded with new technology.  Some seem to only be intrusive and unnecessary.  Digital signage systems are not one of these.  It is an innovative way to display a variety of information in various applications.  From advertising to education, digital signage is becoming an extremely important part of getting crucial information to people quickly.  Whether you are trying to find a more effective way to advertise or you hope to improve the communication within a school or office, consider investing in this important new technology.  It is truly changing the way we communicate with students, clients and employees.

On the outset, such technology was expensive.  Today, however, with the changes and advances constantly seen in technology, digital signage systems have become accessible to retailers, educators and others hoping to expand their name and influence.  The ability to present a wide range of content in various formats at an affordable price is proving to be a great benefit.  The lower costs of this extremely valuable source of advertising are sure to increase your revenue to the point where it pays for itself.  The ability to give announcements and make promotions as they happen is irreplaceable when it comes to advertising and effective communication.

A network of electronic devices, whether they are plasma screens, electronic signs, or scrolling message boards, is controlled by a single digital signage system at a central location.  This setup allows for easy addition, removal or material editing to take place.  Imagine being able to replace those outdated, unreadable bulletin boards with modern digital signage systems.  Never again will outdated information still be posted, for this comes across as very unprofessional, the last thing you want to convey in your advertising.

digital media is a technology that is really taking off now that the prices of integrating a system have come down.  Whether your goal is better advertising for your product or increasing effectiveness of communication within a school or workplace, adopting a digital signage system is for you.  Once you have the system, services are available to assist you in coming up with how you may wish to advertise or communicate using the screen media.  From the early creative process to implementation to continually updating information, digital signage service professionals can help you make the most out of your investment.  To reach your system’s potential, look into a service that suits you needs the best today.

 

 

PC on a pump gives Chevron station a 40-percent lift

The players
Chevron, based in San Ramon, Calif., conducts business in more than 100 countries and is engaged in every aspect of the crude oil and natural gas industry, including marketing its gasoline products at about 10,000 Chevron- and Texaco- branded stations across the United States.

PumpMedia, based in Costa Mesa, Calif., installs specifically designed media equipment at fuel dispensers to display high quality multimedia. Their program delivers entertaining and informative content to refueling motorists. PumpMedia also manages the installation and implementation of its “Pump Top Video” systems, advertising sales and network management.

UCView Media Inc., based in Chatsworth, Calif., offers a comprehensive set of digital signage solutions, including online management tools and robust servers and players tailored to the needs of virtually any industry. The UCView network-management software administers digital content distribution from a Web-based centralized console; creates and updates separate schedules for each display to allow targeted ads at each terminal or location; and
delivers multiple, high-definition video and audio formats, Flash and PowerPoint presentations, RSS feeds and image slideshows. UCView also provides digital signage and interactivity by touch, as well as cell phone SMS.

The problem
Drivers appreciate the convenience of pay-at- the-pump technology, but deployment of the technology has done little for gas station operators in the way of giving the a competitive advantage or increasing sales of products other than gasoline. Research from 2007 found that about 70 percent of drivers pay at the pump, which means that up to 70 percent of potential customers have no need to enter the store. That loss of floor traffic significantly hampers station operators’ attempts to sell impulse goods and services.

The solution
Chevron Products Company selected PumpMedia in 2007 to burnish its brand image by providing a “video at the pump” program, aimed at entertaining motorists while they refuel and at driving traffic into the convenience store. PumpMedia’s LAN, operating as a network of individual pump-top displays, was rolled out to independent service station owners to influence consumer behavior by affecting both non-fuel and off-site sales. The technology allows gas station owners to connect each pump-top unit to the convenience store without running wires or installing a non-secure wireless networking system, reducing both installation and security costs. It targets specific, captive and demographically desirable audiences using daylight readable 19-inch LED back light LCDs.

Recently, PumpMedia upgraded the Chevron pump-top units with glass-front touchscreen technology. The upgrade also included installing UCView software that allows individuals to interact with each pump-top unit, delivering up-to-the minute digital signage content over wireless and TCP/IP networks — thereby bridging the gap between pump-top kiosks and interactive digital signage. The content features news and entertainment interspersed with advertiser messages.

The UCView network management distributes content from a Web based console. Also, gas station owners can section the screens as desired, providing advanced playlist scheduling, change of layouts and ad rotation and sequential or random play lists.

The UCView software infrastructure facilitates the industry’s first synchronization of media across all screens at a single station. The technology coordinates downloads and playlists so audio and video content is presented simultaneously, without echo, with concurrent execution to the millisecond.
The basic system in a participating Chevron station includes an off premise server and several on-premise UCView smart media players. The players are encased in pump-top displays from PumpMedia. Installation is nondisruptive, taking less than 30 minutes per fuel dispenser and not requiring the station to close during the process.

The results
The gas station industry’s first interactive, pump-top digital signage kiosk, now installed within Chevron’s nationwide network of c-store/ gas station sites, has generated an average 40-percent lift on c-store items advertised on the units for at least one station, according to station owner Pratap Gandhi of Orange, Calif. Described by Gandhi as a “PC on a pump, a cross between a kiosk and digital signage,” the units provide customers with Web-based information such as promotional specials and in-store coupon printing; news, weather and traffic updates; a restaurant finder; printable directions; current lottery jackpot data and more, with just a touch of the screen. Consumers also can interact with the Web sites of third parties who advertise on the network.
“Since installation, we’ve seen increased non-fuel and car wash sales, as well as an upsurge in frequency of visits,” Gandhi said. “More customers are moving to us from nearby competitors because we have these touchscreen, interactive portals.”

By Lorna Pappas,
Contributing writer Digital signage Today

Screen Media - Keeping Up With Advertising Technologies

Screen media, or advertising through a digital source, is becoming more and more popular in this digital age in which we live.  Advertising with color and with moving animations has put screen media at the top of marketer’s list of effective ways to advertise.  Anyone can pop an ad on a screen, however, so how can you make your advertisement the best it possibly can be?


Content is the most important part, obviously.  It may be a cliché to say “content is king,” but that is what makes it true.  If you want attention for your sign or other advertisement, you had better give people a reason to look at it.  It must be new, fresh, interesting—most importantly it must serve your audience’s needs while looking as professional as your competitors’ presentations.  Successful marketers understand these truths without faltering.  Perhaps you are a small business owner and appreciate the success your enterprise has achieved thus far.  To continue to stay in the race and not lag behind, you must learn to incorporate screen media in you advertising.  This is an important additional responsibility your company must adopt to continue to see revenue increase.

Obviously, many small business owners have already begun to incorporate screen media in their advertising techniques because they understand the importance of promotion.  In understanding that, they also recognize that digital signage is the popular way to go these days.  The fact is, however, that most of these business owners do not have the complete knowledge, expertise or time to develop the content their advertisements should have to really reach the potential of using screen media.  Then the question becomes, how can a small business owner with restricted resources, knowledge and time create the best screen media for their advertising purposes?  How can they attract the attention their products or services deserve?  How can they get the highest return possible their investment?  The answer is logical: hire a digital signage service to help you attain your advertising goals.

A service that assists small business owners every day in researching, developing and creating screen media advertisements is the best option for making the most of your digital signage.  This important step that must be taken by every business that desires to continue to excel is easily and inexpensively achieved by hiring an honest outside source to help expand your advertising techniques and knowledge.  Look into the best company for your purposed today!

UCView Simple Network Management Protocol (SNMP) Integration.

UCView Simple Network Management Protocol (SNMP) Integration.

It’s no secret that managing digital signage networks and applications are complex tasks. Multiple Technologies are in use today, often by the same organization. This article presents an overview of one technology: the UCView SNMP (Simple Network Management Protocol). UCView SNMP offers a method to monitor and manage digital signage player. This Document offers a simplified view of UCView SNMP fundamentals and explains how the Fundamental components work together. Prior to UCView SNMP, users can only control the functionality of their players and ads through the online content management system. Using UCView SNMP allow you to control some functionality of the player like activating interactive ads place text on the screen, close and open the screen etc. Implementation Now that we’ve looked at definitions, it’s easier to see how UCView SNMP operates in a network. In its simplest form, UCView SNMP agent is loaded on a player with the Appropriate command components. command components include. The player is configured to communicate with one or more NMS using specific UCView SNMP community strings. The NMS IP address is also configured to enable the players to send Notifications. The Player contains the UCView SNMP commands. The NMS is configured with the same community strings as the player it manages. The players is also configured with the appropriate combination of the UCView SNMP Commands, username, and password that’s required to manage the player for which it is responsible. The NMS is also configured, either manually or through automatic discovery, with the IP addresses of the players it is to manage. Note that SNMP communication requires network player to open UDP Ports 161 and 162 for polling and Traps/commands

Configuring UCView SNMP Access The UCView SNMP helper, require SNMP or Telnet access to devices in order to perform their function. This section describes how to configure inserts into the device access databases. Any Precision IP components that require SNMP or Telnet access use the settings from these databases. In this section, the UCView SNMP helpers are used as representative examples of these processes.

UCView SNMP helpers that require SNMP access use two SNMP user access and password configuration files to gain access to player on the network: Synopsis

snmpcommand [-V] [-O] [-C] [-R] [-T] [-A] [-i ad_id] [-I Textmesg] [-P PARSEROPTS] [-m mibs] [-M mibdirs] [-d] [-D TOKEN[,TOKEN,...]]  

[-H Horizontal_pixels] [-V Vertical_pixels] [-b boxsize] [-u username] [-p password] [-H Horizontal_pixels] [-V Vertical_pixels] [-b boxsize] [-u username] [-p password]

Description
The following are the common arguments for UCView SNMP commands. Applications may provide
additional parameters (commandparams) that are specified after the player and authentication

controls specified here.

-V	Prints the version string for the application.
-C	Turn off player command.
O	Turn on player command.
-i AdID	Activate immediate ad on the player.
-R	Specifies command to Restart player.
-T	context Sets the content context used for UCView SNMPv3 messages. Default contextName is the empty string “”.
-A	Alert Activate Alert on screen (Combine with alert Text message)
-H Horizontal	Specifies horizontal pixel location
-V Vertical	Specifies vertical pixel location
-B Boxsize	Specifies pixel text box size.
-u username	Sets the user name used for authenticated UCView SNMP
-p authpasswd	Sets the authentication pass phrase used for authenticated UCView SNMP.

Conclusion
Through the use of UCView SNMP players, information technology digital signage
has grown dramatically and has drastically reduced the requirement for administrators to
manually monitor individual player’s components. The ability to have systems informs an
NMS, control playlist and operation of digital signage players. While not perfect,
SNMP provides many of the tools necessary to control player within local network, to display
alert activate ads and announce messages on the screen and more.

UCVIEW DIGITAL SIGNAGE MENU BOARD

Chatsworth, CA - UCView Media Inc., a leading digital signage provider, has released a new signage solution specifically tailored to the needs of restaurants. Utilizing the latest digital signage and screen-interaction technology, the Digital Signage Menu Board provides a one-stop communication solution for improving both customers’ dining experience and developing targeted in-store advertising. The system includes a UCView DIGIBoard Digital signage media server, UCView wireless media players and displays strategically placed throughout a restaurant for maximum impact and content ­­­exposure.

“UCView’s Digital Signage Menu Board offers many unique features,” says Guy Avital, president and CEO of UCView Media.  “You can instantly change items, prices and specials on fast-food menu boards without the cost of printing new menu board sheets or change alpha-numeric character tiles.”  In these establishments, menu boards are the main tool in educating and enticing customers to purchase product.  Digital menu boards allow fast food restaurants to communicate this critical information more effectively and attractively than any other medium.

The advantages of digital signage in full service and fine dining restaurants are even greater.  States Mr. Avital: “You can change the look of any one or all of your displays at any time, easily creating distinctive looks for theme nights, holidays and special occasions. Weekly, daily and even hourly specials can be scheduled in advance or on the fly, changing whenever a sudden opportunity reveals itself.” 

Link a group of displays together to create a “video wall” that can display static or animated restaurant logos, video and Flash graphics.  Featuring such a display matrix in a prominent area will create a cutting edge yet upscale motif that can be continued throughout every part of the restaurant.

Interactive touch-screen digital signage displays installed at each table will allow customers to send food orders to the kitchen, drink orders to the bar, or call the maitre d’ directly from the table. The lighted screens are easy to read in darker environments and menus can be changed immediately, eliminating the need to print dozens—or thousands—of menus.  “Sold out items can be removed and new dishes can be added with only a few mouse clicks,” Avital continues.  “You can even divide the screen into multiple sections and vary the content to include advertisements for food and drink specials and add elegant graphics to create just the right mood for your clientele.  Best of all, any combination of content can be sent to any sign in the restaurant whenever it best suits the establishment’s purpose.  The owner or manager is limited only by his/her imagination.”

Avital believes that the initial investment in a Digital Signage Menu Board system is offset not only by increased presence and satisfaction of patrons, but also the lower operating cost over an extended period of time. We are confident that within this period, the advantages and long-term savings over static, print media will allow any establishment to stay ahead of the competition in both image and revenue.”

Hospitality - Digital Signage is the Perfect Solution for Communication Barriers

For as long as the hospitality industry has been in existence, communication has been an issue thatneedssolving. Now the solution is here! Digital signage is the answer to conveying real-time messages to a vast audience in dispersed locations all at once. It has the ability to entertain, direct and inform viewers. Never has a single tool been able to complete so much! Past technology only allowed for televisions to display whatever was being broadcast by a television provider. With digital signage software, the current screens already installed in hospitality locations can be transformed into multiple-split screens to serve a more effective purpose in informing and entertaining viewers as well as maximizing advertising for increased sales revenue.

The hospitality industry has a profound focus in customer service. Utilizing digital signage in such businesses has many great benefits for your customers. First, it keeps clients up-to-date with current news, weather and other important information as they wait in the lobby. Interactive screens can help guide guests to featured locations of the business while also providing an activity guide. Menus, services, specials and most importantly emergencies can be communicated with digital signage in a time-sensitive manner unmatched by any other technology. On-Demand programming can also provide enjoyable entertainment at tables, in rooms, or in waiting areas. In order to best communicate with everyone you are serving, digital signage in hospitality applications can be designed to make announcements in multiple languages, whether only displayed or spoken out loud.

Not only does the hospitality industry benefit from the customer service that digital signage provides, it can also be used internally to maximize human resource endeavors. This technology can provide training on the spot for new staff members and also inform existing staff of changes instantly without requiring an inconvenient, time-consuming meeting. This helps keep turnover costs down when new employees are hired and require training by having a per-published training video ready to run for your new workers. CEOs can also use digital signage to encourage their staff with real-time messages during staff meetings.

To help your hospitality business increase its customer service and staff interaction and training, join the millions of others who have realized the potential of digital signage. Services are available today to assist you in getting everything set up and running. Do not procrastinate making this important business change any longer!