UCView Centralized players are self-contained all-inclusive digital signage players with a design optimized to minimize physical space. Whereas a standard centralized digital signage rack mount can exist with (at least) a power cord and network cable, UCView players have many components removed for space, power and other considerations while still having all the functional components to be considered a player? A Centralized Digital signage player enclosure, which can hold multiple players and media server, provides services such as power, cooling, networking, various interconnect feeds : Live TV feed, video streaming feed and management. Together, UCView Centralize players and the enclosure, form the Centralized digital signage system.

In a standard UCView Centralized digital signage configuration, 1RU (one rack unit, 19” wide and 1.75” tall) defines the minimum possible size of any equipment. The principal benefit and justification of UCView centralized players relate to lifting this restriction as to minimum size requirements.

UCVIEW IN-STORE CENTRALIZED PLAYER TECHNOLOGY OVERVIEW

UCView In-store centralized players were developed in response to a critical and growing need in the in-store digital signage deployment: the requirement to increase player’s performance and availability without dramatically increasing the size, cost and management complexity of an ever growing digital signage screens. To keep up with customers demand and because of the space and power demands of traditional players and small factor players, digital signage deployment are being forced to expand their physical plant at an alarming rate.

UCView In-store centralized players. They consolidate powerful and system level functions into a single, integrated chassis and enable the addition of players and other components such live TV and streaming feed technology connections via easy to install players. In-Store centralized player’s technology greatly decreases player maintenance cost, lowers power and cooling costs, eases player’s expansion and simplifies management.

UCView In-store centralized players are not just a new way to package traditional players. Rather, they are integrated systems designed to deliver multimedia content performance in efficient, high density, easy to expand, and easy to manage players.

Centralized Player Benefits

·      Reduced Space Requirements - Greater density provides up to 35 to 45 percent improvement compared to traditional player.

·      Reduced Power Consumption and Improved Power Management - consolidating power supplies into the digital signage centralized chassis reduces the number of separate power supplies needed and reduces the power requirements per player.

·      Lower Management Cost - player consolidation and resource centralization simplifies player’s deployment, management and administration and improves management and control.

·      Simplified Cabling – Digital signage centralized rack mount, while helping consolidate players into a centralized location, create wiring proliferation.

·      Future Proofing Through Modularity - as new processor, communications, storage and interconnect technology becomes available, it can be implemented in players that install into existing equipment, upgrading players operation at a minimum cost and with no disruption of basic player functionality.

·      Easier Physical Deployment - once a centralized digital signage chassis has been installed, adding additional players is merely a matter of sliding in additional player into the chassis. UCView Software management tools simplify the management and reporting functions for players. Redundant power modules and consolidated communication bays simplify integration into centralized digital signage chassis and increase reliability.

Key UCView In-store Centralized Player Technologies

Hardware:

·      Centralized 1U Player - high density computing engines with 1 to 2 processors and memory

·      Player Chassis - enclosures with integrated power and racks for housing players, UCView Media server and connections to external peripherals and content feeds

·      Communication - integrated digital signage with Ethernet, internet and proprietary communication adapters and switches

Power and Cooling Systems - centralized power distribution components that power the centralized digital signage chassis and components

Thank you for visiting at our booth at Digital Signage Expo We enjoyed the many inspiring conversations, and we were impressed at the number of visitors to our booth and the great interest in our products. UCView Media had a very successful experience, and the positive feedback this year exceeded all our expectations.
In particular, visitors were interested in the new features of UCView Media products, which we launched for DSE:

• Touch Screen, SMS and Cellular digital signage interaction.
• Our enhanced scheduling and playlist options
• ViewEdge Digital Signage Media Server series.
• Our Enhanced Second generation player functionality
• World First Interactive gas station digital signage.

Now we are offering our DSE guests the opportunity to experience for themselves the benefits of UCView Media products http://www.ucview.com and receive a free 30 days demo. We look forward to receive your feedback on our software, and we encourage you to share these attractive offers with your customers and partners.
Thank you again for your interest in our innovative digital signage software! We will contact you soon to discuss your specific needs.

With best regards

Guy Avital
CEO
UCView Media Inc

Digital signage is gaining popularity in almost every market where people walk, wait or work. Now you have ads and entertainment while you are fueling. VST International was the first company to mass-produce a pump-top signage solution in 2005 in 2006 Pumptop TV and Gas Station TV started their first large deployment. Currently this market is shared between 8 companies which hold less than 2% of the gas station market.

The annual stations count decreased slightly in the last year down to 167,768 gas stations in the US market. Although current market changes and challenges such as the unstable gasoline prices and inflation, are negatively impacting gas stations profits and sales.  2009 economy may show more impact. The two major oil companies topping the gas stations count in 2008 remain. Shell has the No. 1 spot with 14,000 gas stations, with increase by about 600 gas stations per year. BP increased its amount of stations to 13,000+ in 2008.

Total Gasoline Sales

ExxonMobil has the No. 1 position in total gasoline sales in the United States. ExxonMobil reported that it sold over 24.5 billion gallons of gasoline. ConocoPhillips has the No. 2 spot, with almost 19.1 billion gallons in sales. BP has the No. 3 spot, with its sales of 16.1 billion gallons of gasoline, and Shell has the No. 4 spot, reporting 13 billion gallons.

The 8 companies targeting gas station digital signage are:

Gas Station TV with 1000+ Gas stations

Pumptop TV with over 750+ Gas stations

Fuel Cast with over 600+ Gas stations

Petro TV with over 175+ Gas Stations

Pump Media with over 155+ Locations

FUEL VIEW with over 13+ location

FILLNTHRILL with over 10+ Gas Stations

The combined number of Gas stations deployed by all these companies, are only around 3000 gas stations nationwide which provide larger space for other companies to grow.

Digital out-of-home media at Gas stations provide localized advertising for media buyers to reach consumers at a much lower CPM than any other traditional media, with control of the location time and impression of each ad. Most gas Stations digital signage are installed in high profile gas stations with traffic over 30,000 motorists a month. They rely on the statistics that more than 65% of Americans spend at least 3-6 min per week in a gas station. The challenge with this market is the proof of concept. Selling digital signage ads in this economic time, is no easy task, especially when this venue carries one of the highest costs per location, running around $15,000 -$20,000 per location.

We already know “content is king” and it becomes very crucial in gas station digital signage.  High Broadcast quality is really expectation. You have to entertain the customer. The days of static banners and pictures are fading. The new century customers are tough. You will lose if they see a high-end display with boring and outdated content. Within budget, you’ve got to go high-end with your content. The contents needs to be relevant, informative and not a strictly sales tool. There are several elements that go into producing striking digital signage content, but the most important element is making it relevant to your audience.

The best approach in creating attractive digital signage content is partnering with a content provider. I think this is one of the key successes of Gas Station TV and Outcast, when they partner with major content provider like NBC and CBS for content and news.

Digital signage layout is gaining more focus on how to design the screen to gain more consumer attention. The advantage of digital signage screen over traditional signs is the ability to design the screen with no restraint, create and display content in various customized presentations. Split-screen features enable the digital signage display to show several media sources at the same time in different parts of the screen. The presentation can include a combination of different media types, such as video, Live TV, Flash, Images, RSS feed and more.

When designing digital signage layouts, we need to consider the type of media we plan to play on the screen. I f we are using only pictures and flash presentation, we can divide the screen in any shape or form, because we can adjust the content to the size of the section it’s going to play on. Nevertheless if we play video or live TV, we need to design the video or TV section in 4:3 or 16:9 ratio to avoid stretching or black bars  around the video or the live TV.

The most common digital signage layouts used today are the 3 parts wide and standard screen layout, where the main media is covering 80% to 90% of the left side of the screen, with a side banner and bottom banner stroller. In this type of layout we maintain the 16:9 or 4:3 ratio in the main media section.

4:3 ratio Layout

16:9 Ratio Layout

The concept behind 3 parts layout is simple. Main media section displays live TV, video commercials and other main interest programming or combinations of the above.  Side banner, plays live text base or animation base information, for example: weather, news, traffic, etc.  Bottom stroller is designed for text ticker of timely customized messages and news. This type of layout fits markets like retail, checkout stands and any 4:3 displays.

Another common display layout we see more is the 16:9 Quad sections. this type of layout has more horizontal space due to its 16:9 shape , which provides more width to its side banner sections. Wider side banners gives you the ability to create square shape side sections which can play any type of content as main media but smaller. Such as, TV, video, animation, pictures and more. Like the 3 sections layout (above), the 16:9 quad sections have the text ticker scroll as well. We notice demand for this type of layout in education, corporate, and message boards where there is a need for more information to display simultaneously.

16:9 Quad Sections Layout

UCView NewsChatsworth, CA (February 1 2009) UCView Media a provider of digital signage
solution announced the release of 2nd generation digital signage solution.

The new version release provides the latest media technology and performance.
Some of the new features include:

• Network management options, expanded and enhanced Active Information.

• Dynamic content distribution, network management and security features.

• Addition content categories, including Financial News, Business Headlines…

• Most advanced scheduling by ad and by campaign, location and player.

• Advance layout management allows you to change layout while playing

• Group ads in sequential and random play order

• Advertising module to track ad ROI and Performance

• Schedule play event on specific time

• Background support Flash, Images, and overlay with transparency

• Enhance Media play to most existing media type.

• New interactive module that allows you to interact with the screen using your
cell phone or touch screen.

• SMS Messaging and Marketing Module

• Enhanced Live TV with sub-titles options

• Support for Steaming live content

• Various performance enhancements and fixes

• Application Program Interface (API): Allows end-user programs, applications to
interface with UCView

• Support Vista, XP, XP Embedded, CE, *Linux

• 24-hour e-mail support available globally

The UCView release “is just another step towards providing complete powerful
digital signage solution to support our rapidly growing digital signage market”
says Michele Cohen, Business Development at UCView Media

For more information about UCView Media solutions, please contact the company
directly by calling

1-877-828-4399 www.ucview.com

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UCView media has bench marked their players and software solution with cellular Internet Connectivity at number of locations to deliver digital signage solutions over a cellular network. UCView Media., provider of enterprise-class digital signage solutions will be combining the use of their Cyber view player with Top USA Cellular leader using 3G (Third Generation) wireless-router products. UCView media will provide its customers with wireless connectivity through T-Mobile, Sprint, Verizon, and ATT wireless.
UCView Cellular wireless enables digital signage users to deploy systems at a faster rate. There will be no need to order local internet provider like DSL or cable, “it would take 15 min to setup a digital signage display” says Guy Avital CEO if UCView Media
UCView solution provide its customer all the flexibility of cellular connections with sophisticated digital signage hardware and software, digital signage network owners can quickly and inexpensively install top quality digital signage systems anywhere.

Pepperdine Today

Digital Signage Project Launches at Pepperdine using UCView Digital Signage Solution

After months of planning and preparation, several video screens have been installed at select locations on the Malibu campus as part of a pilot project for the 2007-2008 academic year. The project was set into motion last year when students within the Student Government Association proposed the installation of digital signage units on campus.

The University Management Committee approved the project and appointed a task force chaired by Dean of Student Affairs Mark Davis to oversee it. Previously, digital signage was installed at the School of Law.Installation of the monitors was funded by a number of donors and departments. The screens are aimed at informing the community about events, news, and other information of interest to the community such as accomplishments, services, and public service announcements.

“We are hoping that this tool is both informative and educational by highlighting exciting events and academic projects,” said Davis. “Faculty, staff, and students can participate by submitting content to share with the community.”

UCView California — Leading digital signage provider UCView Media have developed digital imaging feature for their players to measure walking traffic in front of their displays at department stores.
The solution will connect to a local pinhole camera that will analyze the visual traffic in the display surrounding. The digital signage player than will be able to log viewer statistics
The UCView Display Brand Management will play scheduled regular digital signage content, but will measure audience count in front of the screens.

• 11 Dec 2008

With its new enterprise digital signage network UCView Network release, La Curacao is the most growing retailer in the Hispanic market using in-store, digital signage networks and other types of in-store display to promote products and educational program for their customers. The in-store digital signage networks also include spots for suppliers or even unrelated third parties advertisers.
Store vendor are striving to send brand messages to shoppers when it matter the most, right when they’re deciding what to buy,” said Guy Avital, president and managing director of UCView Media. Digital signage creating a growing demand from brand marketers to expend these types of in-store digital signage displays.

In 2007 UCView deployed digital signage solution at a Successful bar and lounge in the city of Las Vegas.The system utilize to provide a video wall that is construct from 32 displays forms the club name PUFF.  Night clubs, pubs, and bars are an example of businesses taking advantage digital signage solutions.
Digital signage in restaurant and bar become a strong focus of our initiative, says Guy Avital CEO of UCVIew Media and we have a complete package when it comes to digital signage solutions in the club and restaurants. In addition to providing the hardware, content distribution and scheduling software, UCView provide the solution for easy management and control without the use of IT and digital signage consultant.
The clubs that use UCView digital signage have mostly requested large plasma screens or video wall. “Digital signage is dynamic and flexible. It allows you to have video, WebPages, animation, scrolling text, Flash, Live TV and more using different platforms and technology.
For more information on night club digital signage, you can contact us for a list of digital signage solution providers in your area.

Strategy Institute presents the 4th Annual Building Your Digital Signage Business Conference, an industry event to show you how to make money and grow your digital signage business, supported by numerous industry experts and providing exceptional networking opportunities. The event will be held November 19 & 20, 2008, at Hotel Holiday Inn Chicago Mart Plaza in Chicago.
The fourth year of this prestigious event will once again bring together all the stakeholders who are serious about building and growing their digital signage business. With expanding end-user verticals and increasing acceptance for digital out-of-home advertising, this event makes a marked difference in contributing to best practices, strategies, and tools for success.

Wereldhave, the Dutch real estate firm, made a big splash in the San Diego market last year when it paid $210 million to acquire the 23-story downtown office tower at 655 W. Broadway. Last week, it closed on its second major acquisition, buying DiamondView Tower from Cisterra Partners and Prudential Real Estate Investors for $161 million, or about $525 per square foot.

The sale ranks among the three highest prices paid for a downtown office tower on a per-square-foot basis. It also makes Wereldhave the owner of the only two Class A office buildings built in downtown San Diego over the past two decades.

The 15-story, 306,750-square-foot high-rise features 232,800 square feet of office space and 73,950 square feet of retail space. The building is next to the Petco Park, home of the San Diego Padres major league baseball team. The building is 91% occupied with 80% of its tenants holding leases of eight years of longer.

Wereldhave entered the San Diego market last year when it bought Advanced Equities Plaza, a 23-story tower at 655 W. Broadway, for $210 million. The company also own clusters of offices in Dallas and Austin, TX, as well as in the Washington, DC area.

Adam Edwards of Eastdil Secured represented the seller.  Kraig Kristofferson of CB Richard Ellis advised Wereldhave.

As flat-screen televisions are becoming more commonplace in homes everywhere, their business counterpart’s numbers are also increasing with the current surge in the digital signage market. Recently, the Test Center accepted an invitation to review two commercial-grade monitors from NEC Display’s 20-Series: the LCD6520 and its smaller sibling, the LCD5220.Respectively measuring 65 and 52 inches (diagonal), the LCD6520 and LCD5220 are both manufactured in ruggedized enclosures. In addition, the LCD5220 is a sealed panel, allowing it to be placed in almost any environment. Both sport an expansion slot that permits users and resellers to slightly customize the display based on its intended usage. This will allow them to adapt to future technologies as well. Current or soon-to-be-available expansion cards include an analog/digital tuner, SD/HD SDI Input and loop-through, a DVI daisy chain card, and a newly released single board computer.

Integrated into the LCD5220 is NEC’s TileMatrix, which enables the unit to be used in video walls of up to 25 displays in a 5x5 matrix. When used in this type of arrangement, users will find the ultraslim 19mm bezel allows for a virtually unobstructed picture, whether mounted in landscape or portrait orientation. In addition, a TileComp function takes the bezel size into consideration and compensates for the transition of video from one monitor to the next, making the entire video wall appear seamless.

Due to cooling logistics, the LCD6520 cannot be rotated. It is, however, available in either a landscape or portrait version.

Compatible with the optional SpectraView II Color Calibration Solution, both monitors can receive color adjustment commands directly from a color sensor. Adjustments are made in the monitor, instead of in the video card. This allows for much fuller color range and resolution. Once calibrated, the controls can be locked to prevent accidental or unauthorized modifications. SpectraView II also comes in handy in video wall use, by allowing calibration sets, or profiles, to be created. When used in this way, every monitor can be quickly calibrated to the same profile, which ensures color consistency across all screens.

With full high-definition 1,080p resolution (1,920 x 1,080), the displays’ broad range of video inputs include DVI-D (HDCP), HDMI, 15-pin D-Sub, Analog BNC, Composite (shared RCA and BNC), S-Video, and Component RCA. Audio input is by way of a minijack, two RCA connectors, or HDMI.

Video on these monitors can only be described as stunning. Viewing angles are near perfect at 178 degrees for the 52-inch model and 176 degrees on the 65-inch. While viewing a high-definition movie on a Blu-Ray disk, the picture was sharp, colors stood out, and the rapid response time ensured motion was smooth with no streaks. When judged against the 18 test screens of the DisplayMate calibration suite, both models passed each one with ease. Due to the inherent brightness of the displays, some light grays were a little close to white for our taste and there was some minor glare when viewing head on. The very dark blacks made colors pop, and minor shades of the same color were easily noticeable.

Both displays are embedded with NEC’s Digital Signage Technology Suite (DSTS), which includes almost 30 features to improve performance and management. They also both come with a three-year, on-site, parts and labor limited warranty.

Regardless of the market, these displays can handle pretty much any digital signage requirement thrown at them. The vivid colors are almost mesmerizing, and the large screen sizes are hard to ignore. Estimated street price for the LCD5220 is $5,499. The landscape version of the LCD6520 is $12,999 and the portrait version sells for approximately $14,499.

View more articles at: http://www.crn.com

Testing a digital signage is not a trivial task and requires careful consideration before releasing the new update – every feature and option that is release need to be tested with all the available option and make sure it’s not affecting any existing feature and operation on the existing displays. Every link and content that is distributed to the screens must be checked, every form must be filled out and submitted, every feature must be checked and submit to multiple screens, every ad need to be checked, etc.

Therefore it is vital to have a plan, including testing scenarios applying feature in a local and live displays in the fields before actual release can be performed. The test is done by the quality assurance team and report error and bugs to the development team.

The development team is working on multiple beta server where they checked and deploy their code. After intensive testing the code is merge with beta1 server where is been tested and release as RC version (release candidate) this version is than deploy to about 20-30 location for 2 weeks for testing , leaving enough time to report and fix any possible issues, before it deploy as latest version to thousands of UCView digital signage players with its Nation world wide locations. Apart from system functionality, the following website quality aspects also need to be considered during the testing process:

·Essential ads analysis – navigation, ads, campaigns, schedule, loops, content errors, etc.

Accessibility problems

·      Code quality - markup errors, broken scripts, code structure, etc.

·      Cross-browser compatibility issues

·      Layout issues, and display issue

·      Player Performance , and stability

Testing Procedure

We at UCView want our digital signage application to be as bug-free as possible; Software testing is a critical component of the software development cycle. And software testing procedures are critical to the success of the testing phase. Feedback from UCView customers is a great benefit for the whole QA process. Community members also have the possibility to report any bugs found, which are then reviewed, verified and assigned to a proper developer to fix. Posts on the forum are a great help too, as UCView customer often come up with ideas for further improvements

Digital signage market is expanding daily, and new feature including Live TV media combine with a spit screen become a request for many Bars and public location with live TV audience. If you’ve been trying to deploy digital signage screen integrated with live TV, but your current digital signage system has some issue and problem displaying live TV signal, there’s a relatively cheap solid solution using UCView to deliver high quality digital signage solution with live TV or live feed using most available TV tuner in the market. You can use all type of capture cards PCI base or USB TV tuner cards. Digital signage with live TV integration allow you to split the screen and play variety of content on different part of the screen include live TV or live video stream, flash, power point, pictures, web pages, rss feed and more.