As digital signage becomes increasingly more sophisticated, many companies are starting to market their ads by employing smart and tactical methods. The above video shows a very smart marketing method in which to target potential consumers in a high traffic zone area. A company which desired to advertise a new hair product, decided to set up a digital signage screen at a busy subway station. The ad itself is extremely effective, yet simple. Every time a train zooms past the ad to arrive at its stop, a smiling model’s hair gets blown around the wind. Equipped with ultra sonic sensors, the screen is able to detect motion as a subway train zips by and approaches its stop. As shown in the video, the ad sparks a lot of interest and gives commuters a very lifelike experience that’s enjoyable to view. This just shows how effective marketing your ad with digital signage can be. The ad itself is extremely simple, there is barely any text and audio, yet it still manages to get its message across to its audience.
The small, but powerful View Media 40 digital signage player allows for premium communication with your audience. The small device contains an Intel Celeron processor, two HDMI ports, and is capable of running your digital signage screen for a long period of time. This device is small, but also offers low-power consumption making it energy efficient as well. The unit is only 4” x 4” x 2”, which takes up minimal amount of space and is easy to hide away from view. The palm-sized player is capable of displaying beautiful images and video on the screen for your audience. In addition, this device is customizable, scalable, and allows for you to smoothly display multiple zones per layout. The small View Media 40 is practical for many applications, including for education institutions and for corporate communication.
UCView digital signage servers are essential for setting up your digital signage network. ViewEdge digital signage servers are not only cost-effective, but provide state-of-the-art content distribution solutions. Our robust servers are built to support hundreds of players simultaneously. We offer a selection of ViewEdge servers which are vital for organizations that carry sensitive information. In addition, it’s ideal for corporations in which communication is local via an on-premise based solution.
Our ViewEdge servers support the following number of players:
-The ViewEdge 10 supports 10–20 players
-The ViewEdge 100 supports 100-250 players
-The ViewEdge 500 supports 500-750 players
-The virtual sever supports an unlimited number of players
Posted by Christine on 02/21 at 02:20 PMCategories: News |
UCView provided a more modern look for their digital signage content webpage. Check out our content apps and widgets available within social media, news, information, weather, finance, streaming, and widgets. Each section provides in-depth information detailing the recommended length of time, size format, animation, and audio. Take a look at each content app and widget and determine what works best for your industry. We offer a wide variety of free digital signage content that’s ready to use in an instant.
Posted by Christine on 02/20 at 12:48 PMCategories: News |
With the excitement of the Super Bowl that just ended and the coverage on the Olympics in Sochi, sporting events are making a big hit in 2014. The games are so popular that many corporations are opting to replace their routine content in favor of displaying the Olympic Games for their audience. Digital out of home technology allows for the operator to display live sporting events in HD as well as sporting-related news in order to enhance the customer experience. In order to provide the best experience for their consumers, many markets are in favor of setting up a video wall. This is a great tactic for getting the full effect of the game without actually being at the event. Fans can watch the game and the operator can even devote several screens for product advertisements. UCView’s digital signage software enables for precise scheduling, quick content creation, and accurate distribution of messages that flow to the right audience at the right time. For instance, the operator can use dayparting to deliver routine content during the morning and then display sporting events during the day.
The popularization of the games has even extended to digital signage taxi tops and transportation vehicles which displays geotargeted campaigns based on its location. The game can be displayed on screen while it’s in motion as well as inform passengers when their destination has been reached. With the upcoming World Cup in Brazil, the excitement doesn’t look like it’s going to fade anytime soon. This is a great opportunity to not only engage your audience but also promote and communicate your message to future consumers.
Posted by Christine on 02/12 at 01:43 PMCategories: News |
EZBoard has a new add-on titled “Record”. Record allows for the user to organize their items into the right category and it enables for more creativity. This is especially useful for setting up a digital menu board. You will be able to enter the title of a menu item, description, price, and the image in categorized sections called “Table”. This will not only make it easier to make modifications, but it will allow for more flexibility. Unlike List of Items, record allows for you to make adjustments to the size, structure, and use the drag and drop tool to place items in the right spot. You can display a large image to the left side, the title of the menu item and its price to the right, and a description in small text underneath. Instead of having to devote a lot of time and effort in creating a digital menu board, you can make the process quick and easy using our EZBoard content creation tool.
Posted by Christine on 02/07 at 10:46 AMCategories: News |
Keaster’s Barbeque provides a variety of delectable food options for an affordable price. This popular BBQ establishment is known for preparing meals such as barbeque chicken, pork, and ribs. Keaster’s BBQ offers southern-style foods cooked to perfection. The restaurant currently uses a digital menu board to display menu items, prices, and descriptions. With excellent customer service, Keaster’s BBQ creates a family-like environment with its home-style dinners.
Posted by Christine on 01/31 at 11:27 AMCategories: News |
Kids Club Fun & Fitness offers one stop shopping for fun and educational activities for kids. The Kids Club provides a variety of high-quality programs, such as gymnastics, martial arts, swimming, after school programs, birthday events, and other entertaining activities. The program carries out activities that span from 0-12 years of age, which is specially tailored for kids within each age group. Kids Club Fun & Fitness even has a digital signage display at their site, which focuses on the wide selection of programs available. The club offers a fun and fit environment for young children and preteens.
Posted by Christine on 01/23 at 03:30 PMCategories: News |
The Facebook Fan content app is a fun social media tool to use for your establishment. This social media content shows the number of Facebook fans your business has received. The free digital signage content app is great to show in multiple markets, especially for a retail setting. Customers who are waiting in line to make a purchase can view the Facebook content and even use their smart phones to engage with the company’s Facebook page and press “Like”. This interactive digital signage content is a great tactic for getting more customers involved with the social media side of your business.
Posted by Christine on 01/14 at 11:22 AMCategories: News |
To help start off the new year, major improvements were made to UCView’s web-interface. These changes include new features and add-ons which will improve the overall user-experience. Based on our customer’s feedback, we decided to deliver a software platform which is easier to navigate, simpler to use, and versatile. New categories titled “Locations & Players” and “Ads”, were both built to enable the user with quick content management, ad organization, and the removal of excess steps to get there. In addition, changes were implemented in EZBoard to simplify the content creation process. Focusing on novice users, Quick Start was included to quickly link operators to the most used features available in the web-interface. The improvements are expected to provide a more practical and simplified user experience which will enhance digital signage communication. Read the entire press release by clicking on UCView web-interface version 3.0.
Posted by Christine on 01/09 at 12:07 PMCategories: News |
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