UCView Blog Entries
Posted on 09/22 at 10:46 AM
A creative and innovative concept, which was implemented throughout digital signage screens, recently took place at a mall in East London. This clever ad displayed an on-screen dog which would follow passersby from screen to screen. This campaign was deployed by a local animal shelter who wanted to raise awareness on the need to rehome dogs. This emotionally-engaging campaign, which is targeted towards people of all ages, is a great way to grab attention from those who may or may not have thought about adopting a dog from a local shelter. People who were visiting the Westfield Stratford City mall were given specially-made fliers which contained an RFID tag by volunteers of the animal shelter. Those with the flier would activate Barley, a former shelter dog, to display on each screen they neared and also playfully interact with them. This ingenious campaign does a great job of tugging at people’s heartstrings in the hopes of encouraging more people to rescue dogs.
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Categories: News | Digital Signage Technology | Miscellaneous |
Posted on 09/18 at 11:57 AM
As the start of the school year begins – teachers and staff are clamoring to find a better communication system which will fit the needs of their students. Digital signage is increasingly growing in use within the school system. It is not only very eye-catching, but it greatly helps communicate much needed messages to students throughout campus grounds.
One major need for digital signage in schools are emergency alerts. More schools and college campuses are using mobile phones to deliver emergency alerts via text or email. Digital signage complements this by delivering much needed information to students and staff who may not have access to their phone or email. In addition, UCView’s software has the additional benefit of implementing CAP (Common Alerting Protocol) alerts to increase the likelihood of recipients receiving those alerts.
Digital signage is also much more effective in delivering information in an organized and efficient manner. Bulletin boards and posters are a waste of paper, take up too much space, and often display outdated information. Digital signage not only looks more visually appealing, but it helps remove that clutter by electronically delivering the same exact information in controlled display(s). These screens can even be easily managed by a few staff members with little to no technical experience.
According to Pew Research Center (2013) “How Teachers are Using Technology At Home and in Their Classrooms,” 45% of teachers that were surveyed reported using e-readers and 43% use tablet computers in the classrooms to complete assignments. Teachers are increasingly using technology to interact with students in the classroom. Digital signage can greatly enhance the learning environment by broadcasting independent messages throughout each classroom. Teachers can even customize their screen to deliver instructions and display relevant videos for the day.
Digital signage acts as a marketing tool which helps promote the school’s culture and mantra. Something as simple as implementing more digital screens around campus can greatly help set one school apart from another. As students grow up in a digital age, it’s essential that schools keep up-to-date by utilizing technology which students are familiar with - this simple-to-use tool does that by helping enrich the school environment and increase the drive to learn.
Categories: News | Miscellaneous |
Posted on 09/09 at 10:25 AM
Digital signage has come a long way from VCRs and closed circuit TVs populating 1970s storefronts.In 2015, the digital signage industry is growing at a rapid pace of 8.18% annually and is expected to reach $23 billion by the year 2020. A large variety of industries, with businesses big and small, are utilizing digital signage for advertising, internal communication, brand building, and creating unique interactive environments.
Interactive kiosks and menu boards are some of the most popular ways businesses are utilizing digital signage technologies in today’s world. The infographic below outlines just some of the benefits digital signage brings to retail and restaurant industries, as well as the effect it has on customers in general.
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Categories: Miscellaneous |
Posted on 09/08 at 11:28 AM
Digital signage can be found everywhere, from a massive video wall solution installed within a casino to a wayfinding kiosk located in a building of a university campus. In addition to increased digital signage use, the need to combine digital signage with interactivity has been immensely growing in popularity over the years. Smart sensors built into digital signage is helping increase consumer engagement as well as boost sales.
UCView recently implemented a digital signage unit, powered by Raspberry Pi, which contains a built-in proximity sensor. A proximity sensor is able to detect the presence of those who are nearby without any physical contact. For instance, an ATM screen with a built-in proximity sensor can automatically trigger a playlist of ads for display whenever it senses an approaching patron. Once the patron steps away from the screen, the ATM will revert back to displaying previous content. This solution helps deliver personalized content to passersby at the right time, therefore, enhancing the relationship between the business and the consumer.
Proximity detection has a variety of unique uses in digital signage. In certain circumstances it can replace some touch functionality; the user would not have the need to touch the screen to navigate to a particular option. Paired with voice over technologies, proximity sensors can be used to help the visually impaired navigate through touch screen interfaces. When used in a contextually relevant environment, proximity sensors can provide passersby with relevant information. The use of proximity sensors are extremely beneficial for patrons as it not only enhances the consumer experience, but it boosts their attention, awareness, and overall satisfaction.
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Categories: News | Features | Digital Signage Technology |
Posted on 09/03 at 12:15 PM
Companies often use analytics to improve their customer experience. When people engage with kiosks and digital signage, their interactions are helping personalize the experience while also increasing ROI within an organization. In addition to improved customer interaction with digital signage, the user’s privacy is always protected.
When people are near a screen, a camera inserted inside of the signage can collect the presence of users and anonymously detect demographic information in order to deliver more relevant messages targeted towards a specific population. The privacy of users are protected by providing statistics as a group – the information of each individual is not saved. The statistics pooled from this group helps advertise specific information targeted towards a particular population.
In addition to gathering the number of visitors that engage with the screen, a face recognition software is able to detect presence of those who approach the screen. This will not only personalize the experience, but increase its value as well as the sales of products and services shown via digital signage.
Visual analytics allow for companies to determine what ads work best for customer engagement. From the use of visual analytics, customers can also learn what ads were not viewed or displayed on screen during the time it’s operating. The consistent measurement of ads which target specific customers results in an overall better customer experience.
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Categories: News | Miscellaneous |
Posted on 08/25 at 02:49 PM
Hospitals can be a hectic environment and digital signage serves as an aid in effectively informing and educating visitors, patients, and staff. Efficient communication in real-time can greatly alleviate a highly stressful environment.
Helps Keep Personnel Up to Date
Keeping up to date with the news can be very challenging for those who work at the hospital. There may not even be time for personnel to engage with coworkers. In this case, digital signage serves as a crucial method of informing staff members about upcoming events, meetings, room schedules and more. Digital signage can also include rules and regulations that everyone needs to follow. Even just a quick scan of the displays can give staff all the information they need.
Provides an Effective Emergency Messaging
Hospitals can hold up to thousands of individuals so it’s essential that there is an effective emergency system in place. More and more healthcare serves as an effective tool for integrating digital signage as an effective CAP (common alerting protocol) alert. CAP alert triggers a variety of public warning systems which will increase the chances of the recipient receiving the alerts. It includes content, such as streaming video or images and can geographically target a specific population. The alerts can also assist those who are hearing or visually impaired.
Helps Alleviate Wait Time
Waiting rooms can be very boring for patients. Digital signage can provide informative content, such as health care tips, or display fun trivia questions to help educate patients. These displays can carry a wide variety of health and wellness information which can be modified for each department.
Helps Direct People
Hospitals and health care centers are often maze-like and confusing for first-time visitors. One of the most essential uses of digital signage is for wayfinding or directional signage. Digital signage can help visitors and patients find just where they need to go quickly and with ease.
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Categories: News |
Posted on 08/19 at 02:34 PM
Keeping employees connected is just as essential as enhancing the customer experience. In addition to internal communication, digital signage is very beneficial for the workplace as it could be used as a tool to boost productivity and build motivation.
Digital signage for internal communication can be used in the following methods:
- Display tasks and project updates
- Implement screens for specific departments
- Encourage motivation in the workplace by displaying messages
- Display live weather or news feed
- Utilize screens for training purposes
- Entertain employees with live TV during break time
- Display meeting reminders for specific departments
How To Get The Most Effective Digital Signage Software For Internal Communication
Is the software cloud-based? This is a more practical solution for multiple departments and users who want to display content for their employees. Anyone who has Internet access will be able to login to the interface from any location.
Digital signage creation tool should be extremely intuitive? The interface should be simple enough to use for any individual. If your content is being divided among multiple departments and users, it’s essential that all departments are simply able to edit, create, and deliver content.
It’s also essential that the interface contains permission settings which will allow for certain users to preview content and permit for it to be published to a wide audience.
Does the interface allow for playlist creation? Could a user schedule content to be deployed on a specific time and date? The web-based interface should be very simple to manage. Each department or user should be able to create multiple playlists which can be scheduled for a particular time.
Investing in digital signage is extremely worthwhile, providing an enriching experience for your employees.
Categories: News |
Posted on 08/14 at 01:58 PM
The millennial generation is the first demographic to be born into a new era of technology (Internet, mobile phones, etc). According to Nielsen (2014) “Millennials: Technology=Social Connection,” approximately 77 million individuals who live in the U.S. are part of the millennial generation. This makes up roughly 24 percent of the country’s population. Due to their exposure to technology at an early age, the majority of millennials (74%) believe that technology makes their lives easier as well as helping them build a better connection with friends and family. As Millennials age, they will make up approximately a third of those spend money in retail settings.
Millennials are quick at adapting to change and need constant stimulation in order to pay attention. Digital signage has done a fine job at evolving to accommodate changes based on the population interests. More and more companies are even adopting digital signage to keep up to date with a digital-based generation. In turn, many top retail settings have changed the way they engage with customers and are incorporating interactive kiosks to help produce sales. For instance, digital signage can be used to display social media news feeds, customer product reviews, and can even provide a list of products sold in store that will match each individual’s need. Digital signage companies help provide the tools in which businesses can run multiple campaigns that feature videos, messages, user interaction, and more, yet still convey the overall company theme and message in each ad. Digital signage benefited even more with the introduction of smart phones, allowing for users to interact with digital signage on a more personal level. Consumers can interact with social media in stores. For instance, consumers can upload photos featuring their purchase and then hashtag the name of the campaign. Businesses can use digital signage to their advantage by actually focusing on the interests of their target population.
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Categories: News |
Posted on 08/12 at 01:58 PM
1) Display dynamic eye-catching content. If you keep displaying static images than you are missing out on what digital signage can offer your audience. It makes no sense to display just still images or slideshows on your screens. Movement is very eye-catching and by utilizing still images, you are missing out on providing people with vital information that will catch their interest.
2) Display updated information. If you regularly display content that’s outdated, people are not going to rely on your screens for event details and information. With the ability to schedule content to be released at any time and date, there should be no excuse for leaving outdated content on the screen. If keeping content fresh is still a problem, try to incorporate RSS media feeds, real-time news, and weather to keep your information consistently up-to-date. Even the more complicated ads built from scratch shouldn’t even take more than a few minutes to create and publish for your audience.
3) The design of your layout is a huge factor in providing eye-catching content, but not everyone has to be an expert with Photoshop to design the most beautiful layouts. There are many ready-made layouts available for use in UCView’s app store and it takes only minutes to create a professional-looking layout from scratch.
4) Utilize the interactive capabilities of digital signage screens. Touch screen technology is pretty much the standard norm. Almost everyone is familiar with using touch screen technology and our software is so simple to use that individuals of all ages can utilize it. Interactive technology is also very engaging and influences sales of products and services.
5) Communicate a take-away message for the end-user. Displaying your product on screen can become meaningless if you don’t tell your viewers what action to take next. Provide them with information on where the product or service can be found. This call to action is what will help generate sales for your company.
6) Content can be updated all from one location. Network operators have the ability to control which information is sent out for each display all from their desk or home. It’s very simple to just update or remove content from multiple displays without having to go through the tedious process of updating each display locally.
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Categories: News |
Posted on 08/06 at 03:37 PM
UCView has been working hard to provide all new features which will make the user experience with digital signage even better. Here we are showcasing our newest HTML5 Player Preview feature.If you take a look at the heading of this blog entry you will see a fully functioning, embedded HTML5 player running an ad campaign.
This new browser based HTML5 player is…
Now users can watch their current playlist loop from any browser and Android mobile device. The HTML5 player also allows for users to share their current loop via email and even embed the playlist loop in any webpage.Users can engage effortlessly with the department head and interact with other users to deliver a flawless digital signage presentation to their audience
Digital signage is evolving and gradually heading towards the path of interactivity. Users can interact with digital signage the same way they interact with their own personal devices. For instance, HTML5 allows for users to view their current loops and make instant updates to the playlist directly from their mobile Android device.
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