UCView Blog Entries
Posted on 10/23 at 04:11 PM
Delivering too much content: It’s essential to not clutter your digital signage with as much content as possible. This can be a recipe for disaster. The goal of digital signage is to deliver information in a concise, simplified manner which looks clean and professional. Passersby often just glance at digital signage, therefore, operators have a very small window of time in which to catch their attention. Display content that’s easy to read and in large font. Not keeping content organized: Imagine having to make a presentation at a very important business meeting. Would you start discussing the budget of a proposed project before you even tell anyone what the project is? No. The same format follows digital signage. Each content needs to consistently flow from one ad to another and make sense. For example, digital signage at a university’s engineering building should display upcoming events focusing on technology. The content needs to stay focused and appeal to the interest of your target audience. Selecting consumer-grade screens: One big mistake people do is purchasing the wrong screens to operate their digital signage network. Not all screens are the same. Yes, you may be saving big bucks by purchasing a consumer-grade screen, but you won’t get the same benefits as you would with a commercial-grade screen. The consumer-grade screens was built to view at most five hours of television per day. Commercial-grade screens were constructed to last 24/7. It’s much more powerful and has a much longer battery life in comparison to consumer-grade screens. In addition, a commercial grade- screen can effectively be utilized for indoor and outdoor purposes, being robust enough to handle varying temperature levels. Not keeping up to date: Keeping your content up to date is essential, otherwise, people will lose interest. Content shouldn’t be created until your business knows its target audience. This is especially useful for the restaurant industry which often needs to update their entire menu from breakfast to lunch to dinner. The content on digital menu boards also has to correlate with the overall theme of the restaurant. For instance, a restaurant which claims to have low-calorie and healthy meals should consider incorporating calorie counts or information on nutritional facts within their menu. Selecting the wrong solution: The main motivating factor in selecting digital signage should be the software, not the hardware. The CMS is what network operators are interacting with. It’s the main tool utilized for creation and deployment of content. What’s the point of implementing a digital signage network if the software you are using can’t even achieve what you are trying to do? The overall structure of the CMS should be simple to use and be able to successfully achieve your end result. The hardware, which is a mini PC device, is essential in powering the displays and having it run smoothly for a lengthy period of time.
Categories: News | Miscellaneous |
Posted on 10/16 at 03:19 PM
UCView revamped its digital signage app store by introducing the innovative, faster, and more efficient HTML5 technology to its content. The technology behind HTML5 is very different from Flash. Both include features in order to play audio and video within web pages. HTML5, however, is more compatible for technology such as smartphones. HTML5 has even been shown to use up battery more efficiently than Flash. HTML5 is also much faster (roughly 58%) when it comes to running on Linux and Mac OS X. It takes up less power and is also much more effective in providing interactive content for touch screen devices. UCView recently introduced free digital signage content apps below which use HTML5 technology:
- Yahoo News: View Yahoo U.S. top news stories with HTML5 technology. Keep up with the latest news. This app functions as a slideshow, allowing for your audience to consistently keep up to date with the constant flow of information and up-to-the minute news stories. In addition, this app allows for operators to simply change the colors of the background.
- Sky Sports News: Sky Sports News HTML5 delivers a constant flow of hot topics focusing on the world of sports. This app functions as a slideshow, allowing for your audience to keep up to date with top sport news stories occurring throughout the globe. Customize the app by selecting a text theme color or background color of your choice.
- CNN News: CNN News HTML5 now allows for your audience to view the latest top headlining news stories throughout the U.S. and the world. Do you have a news category you are particularly interested in? This free content app allows for you to select from categories, such as Top Stories, World News, U.S., Business, Politics, Entertainment, iReports, and much more. Tailor your content app even more by selecting a background and text color which reflect the theme of your business.
- 5 Day Weather Forecast: The 5 Day Weather Forecast HTML5, powered by Yahoo Weather, provides the most reliable and accurate weather forecast for the week. Further specify the forecast by entering in the zip code of your city. The Forecast allows for you to select from Fahrenheit or Celsius as well as select a background color and theme for your weather forecast.
- 1 Day Weather Forecast: The 1 Day Weather Forecast HTML5, powered by Yahoo Weather, provides the most accurate weather forecast of the day. You may specify the forecast by entering in the zip code of your city. In addition, you can further customize the forecast app by selecting between Fahrenheit or Celsius as well as choose a background color which will complement your business theme.
- Washington Post HTML5: Watch live streaming video from the United States most reliable news source. This engaging app will really reel you in as it’s not only informative and appealing for your audience, but it allows for you to play as many videos as you would like per loop. This free digital signage content app is customizable, allowing for operators to select a background shade from Light Grey to Black.
- CNN RSS HTML5: CNN RSS HTML5 allows for you to display a constant flow of live reports and videos from CNN’s official RSS feed. Customize your app by selecting the number of videos you would like to play per loop. You may also select a background color of your choice and adjust the volume to your liking.
- Link TV Post Video News: Link TV Post Video News HTML5 enables for your audience to view the latest streaming news videos. Link TV is a non-commercial satellite television network which provides diverse perspectives on national and world news. Customize your free digital signage app by selecting the number of videos you would like to play per loop. Ideal for viewing in lobbies and waiting rooms, tailor the background color to reflect the theme of your business.
- TED Talks Podcast Channel: TED Talks is a nonprofit devoted to ideas worth spreading. View streaming videos which take place at their annual conferences and local events. Tailor the app by selecting the background color of your choice.
- Digital Clock: Display an accurate digital clock with HTML5 technology on your digital signage displays. You can easily customize this free digital signage app by modifying the hours, minutes, and even seconds to reflect the theme of your business.
Categories: App Store | News |
Posted on 10/09 at 04:04 PM
UCView showcased its 12-port video wall digital signage player which can be configured to support up to a massive 18 screens. This powerful and robust player is built with cutting-edge components which will provide the 12-port video wall player with superior and long-life performance. This customized high-performance unit includes an i7 Quad-Core Processor, 8GB RAM, and 120GB Solid State Drive with multiple 3.0 USB ports.
Due to its nature in drawing attention from a mass audience, video walls of this stature are often placed in high traffic zones. The video wall unit is pre-embedded with UCView’s digital signage software. The highly simplified software is customizable, versatile, and allows for operators to display exactly what they need all from a remote location.
Go To Post >
Categories: News | Digital Signage Technology |
Posted on 09/30 at 11:41 AM
Digital signage has been successfully implemented in many industries, including amusement parks. Between the many fun rides, theaters, retails stores, eateries, and advertisements that occur within theme/amusement parks, there are numerous possibilities for communication. Patrons are likely exposed to hundreds of signs throughout their stay at a theme park, water park, or family entertainment center, which makes digital signage a great solution to utilize for all day communication.
Digital signage offers seamless flexibility that enables for it to be used within all areas of the park. Digital signage screens and interactive kiosks can be customized to reflect the theme of the park, delivering the right look and logo throughout all displays. How do you manage digital signage in locations as big as a park? It’s actually very simple. A few staff members can remotely monitor digital signage in all locations or the tasks can even be divided among multiple users. Having an organized system in place allows for much needed messages to be deployed at the right place and at the right time.
Digital signage is a dynamic and engaging communication tool that could be used within all aspects of park signage. Below are just a few benefits of utilizing digital signage:
- Digital signage kiosks can be displayed at ticket booths for quick and easy purchase and registration. These kiosks can also display information about park hours of operations, eateries that are available, event schedules, welcoming and closing notifications, and much more.
- Public safety notices in regards to poor weather conditions and other emergency notifications can quickly be sent out though out the entire park or even in designated areas.
- Individually customized screens can offer detailed information about a specific exhibit or even provide instructions for patrons waiting in line.
- Wayfinding kiosks can be displayed throughout the theme park, offering a self-service source for patrons. These full-scale 2D or 3D maps can be color-coded, include icons, and a “You are here” locator to guide patrons to the right direction.
- Retail stores can drive their brand image and advertise their top-selling items within high traffic zones. Digital signage screens can be implemented inside or outside stores, offering interactivity that wouldn’t be possible with printed signs. Interactive displays can deliver product information, social media feeds, and QR codes for product discounts.
- Eateries and restaurants within the park can utilize digital menu boards. Digital menu boards are simple to manage and with dayparting, employees can offer time-appropriate menu items based on the time of the day.
- Dayparting enables for employees to schedule various menu items and content to display automatically throughout the day or week based on their preference.
- Transportation systems within the park can utilize digital signage directly inside of shuttles or at transportation stations. GPS-triggered ads can inform patrons once they arrived at their designated spot. Transportation systems can also provide entertainment and basic information related to the park.
- Resorts can utilize digital signage by offering a quick and simple registration process for guests. Digital signage screens can utilize digital signage dayparting. Hotel and resorts can display complimentary meals offered throughout the day, swimming pool hours of operation, and basic resort information. Wayfinding kiosks can also be installed to direct guests to their room, the main lobby, spa, gym, and much more.
- Movie theaters and plays can utilize digital signage by offering patrons information on ticket pricing, start time, available meal options, and dress code and policy regulations.
Go To Post >
Categories: News |
Posted on 09/22 at 10:46 AM
A creative and innovative concept, which was implemented throughout digital signage screens, recently took place at a mall in East London. This clever ad displayed an on-screen dog which would follow passersby from screen to screen. This campaign was deployed by a local animal shelter who wanted to raise awareness on the need to rehome dogs. This emotionally-engaging campaign, which is targeted towards people of all ages, is a great way to grab attention from those who may or may not have thought about adopting a dog from a local shelter. People who were visiting the Westfield Stratford City mall were given specially-made fliers which contained an RFID tag by volunteers of the animal shelter. Those with the flier would activate Barley, a former shelter dog, to display on each screen they neared and also playfully interact with them. This ingenious campaign does a great job of tugging at people’s heartstrings in the hopes of encouraging more people to rescue dogs.
Go To Post >
Categories: News | Digital Signage Technology | Miscellaneous |
Posted on 09/18 at 11:57 AM
As the start of the school year begins – teachers and staff are clamoring to find a better communication system which will fit the needs of their students. Digital signage is increasingly growing in use within the school system. It is not only very eye-catching, but it greatly helps communicate much needed messages to students throughout campus grounds.
One major need for digital signage in schools are emergency alerts. More schools and college campuses are using mobile phones to deliver emergency alerts via text or email. Digital signage complements this by delivering much needed information to students and staff who may not have access to their phone or email. In addition, UCView’s software has the additional benefit of implementing CAP (Common Alerting Protocol) alerts to increase the likelihood of recipients receiving those alerts.
Digital signage is also much more effective in delivering information in an organized and efficient manner. Bulletin boards and posters are a waste of paper, take up too much space, and often display outdated information. Digital signage not only looks more visually appealing, but it helps remove that clutter by electronically delivering the same exact information in controlled display(s). These screens can even be easily managed by a few staff members with little to no technical experience.
According to Pew Research Center (2013) “How Teachers are Using Technology At Home and in Their Classrooms,” 45% of teachers that were surveyed reported using e-readers and 43% use tablet computers in the classrooms to complete assignments. Teachers are increasingly using technology to interact with students in the classroom. Digital signage can greatly enhance the learning environment by broadcasting independent messages throughout each classroom. Teachers can even customize their screen to deliver instructions and display relevant videos for the day.
Digital signage acts as a marketing tool which helps promote the school’s culture and mantra. Something as simple as implementing more digital screens around campus can greatly help set one school apart from another. As students grow up in a digital age, it’s essential that schools keep up-to-date by utilizing technology which students are familiar with - this simple-to-use tool does that by helping enrich the school environment and increase the drive to learn.
Categories: News | Miscellaneous |
Posted on 09/09 at 10:25 AM
Digital signage has come a long way from VCRs and closed circuit TVs populating 1970s storefronts.In 2015, the digital signage industry is growing at a rapid pace of 8.18% annually and is expected to reach $23 billion by the year 2020. A large variety of industries, with businesses big and small, are utilizing digital signage for advertising, internal communication, brand building, and creating unique interactive environments.
Interactive kiosks and menu boards are some of the most popular ways businesses are utilizing digital signage technologies in today’s world. The infographic below outlines just some of the benefits digital signage brings to retail and restaurant industries, as well as the effect it has on customers in general.
Share this Image On Your Site
Go To Post >
Categories: Miscellaneous |
Posted on 09/08 at 11:28 AM
Digital signage can be found everywhere, from a massive video wall solution installed within a casino to a wayfinding kiosk located in a building of a university campus. In addition to increased digital signage use, the need to combine digital signage with interactivity has been immensely growing in popularity over the years. Smart sensors built into digital signage is helping increase consumer engagement as well as boost sales.
UCView recently implemented a digital signage unit, powered by Raspberry Pi, which contains a built-in proximity sensor. A proximity sensor is able to detect the presence of those who are nearby without any physical contact. For instance, an ATM screen with a built-in proximity sensor can automatically trigger a playlist of ads for display whenever it senses an approaching patron. Once the patron steps away from the screen, the ATM will revert back to displaying previous content. This solution helps deliver personalized content to passersby at the right time, therefore, enhancing the relationship between the business and the consumer.
Proximity detection has a variety of unique uses in digital signage. In certain circumstances it can replace some touch functionality; the user would not have the need to touch the screen to navigate to a particular option. Paired with voice over technologies, proximity sensors can be used to help the visually impaired navigate through touch screen interfaces. When used in a contextually relevant environment, proximity sensors can provide passersby with relevant information. The use of proximity sensors are extremely beneficial for patrons as it not only enhances the consumer experience, but it boosts their attention, awareness, and overall satisfaction.
Go To Post >
Categories: News | Features | Digital Signage Technology |
Posted on 09/03 at 12:15 PM
Companies often use analytics to improve their customer experience. When people engage with kiosks and digital signage, their interactions are helping personalize the experience while also increasing ROI within an organization. In addition to improved customer interaction with digital signage, the user’s privacy is always protected.
When people are near a screen, a camera inserted inside of the signage can collect the presence of users and anonymously detect demographic information in order to deliver more relevant messages targeted towards a specific population. The privacy of users are protected by providing statistics as a group – the information of each individual is not saved. The statistics pooled from this group helps advertise specific information targeted towards a particular population.
In addition to gathering the number of visitors that engage with the screen, a face recognition software is able to detect presence of those who approach the screen. This will not only personalize the experience, but increase its value as well as the sales of products and services shown via digital signage.
Visual analytics allow for companies to determine what ads work best for customer engagement. From the use of visual analytics, customers can also learn what ads were not viewed or displayed on screen during the time it’s operating. The consistent measurement of ads which target specific customers results in an overall better customer experience.
Go To Post >
Categories: News | Miscellaneous |
Posted on 08/25 at 02:49 PM
Hospitals can be a hectic environment and digital signage serves as an aid in effectively informing and educating visitors, patients, and staff. Efficient communication in real-time can greatly alleviate a highly stressful environment.
Helps Keep Personnel Up to Date
Keeping up to date with the news can be very challenging for those who work at the hospital. There may not even be time for personnel to engage with coworkers. In this case, digital signage serves as a crucial method of informing staff members about upcoming events, meetings, room schedules and more. Digital signage can also include rules and regulations that everyone needs to follow. Even just a quick scan of the displays can give staff all the information they need.
Provides an Effective Emergency Messaging
Hospitals can hold up to thousands of individuals so it’s essential that there is an effective emergency system in place. More and more healthcare serves as an effective tool for integrating digital signage as an effective CAP (common alerting protocol) alert. CAP alert triggers a variety of public warning systems which will increase the chances of the recipient receiving the alerts. It includes content, such as streaming video or images and can geographically target a specific population. The alerts can also assist those who are hearing or visually impaired.
Helps Alleviate Wait Time
Waiting rooms can be very boring for patients. Digital signage can provide informative content, such as health care tips, or display fun trivia questions to help educate patients. These displays can carry a wide variety of health and wellness information which can be modified for each department.
Helps Direct People
Hospitals and health care centers are often maze-like and confusing for first-time visitors. One of the most essential uses of digital signage is for wayfinding or directional signage. Digital signage can help visitors and patients find just where they need to go quickly and with ease.
Go To Post >
Categories: News | Page 4 of 38 pages ‹ First < 2 3 4 5 6 > Last ›