A Letter to UCView and Digital Signage
We here at UCView wanted to post this inquiry simply because the letter represents thousands of others who have shared the same experience:
Dear UCView,
I remember going to the mall one day to pickup a pair of running shoes. It was obvious that I couldn’t wait to workout because I was moving pretty quickly throughout the shopping center. It was my first time at this particular mall, so I had no idea where I was going. Instead of walking up to the information booth, I let my pride get the best of me and headed for the escalator. My plan was to take a birds-eye view of the area while riding up to the second floor and with a little luck, pinpoint the store I was looking for.
As I approached the escalator, I noticed a large, vertical digital screen flashing a map of the mall and I quickly realized (according to the map directions) the store I was in search for was located right above me. I also was pleasantly surprised to see the weather forecast for the rest of the week, as well as an ad for a smoothie that looked awfully good. But most important of all, I saw updated football scores - wow! I never could imagine taking in so much information on one screen - in so little time, including finding out that my team won for the first time in three weeks. I purchased my shoes and was making my way back down the escalator and noticed even more information on that wonderful screen. It was as if I made a new friend. As I got into my car and drove out of the parking lot, I just couldn’t get that digital display out of my mind; the amazing images; the amount of information I received; how convenient the display made my shopping experience. I got the information I needed without any sales talk, I didn’t feel like my space was invaded; heck, I didn’t even need to ask.
That was my first Digital Signage experience, but it definitely wasn’t my last. Since that day, I’ve noticed more displays in areas that I frequently visit. The more information that I came across, the more I wanted to know what Digital Signage was all about.
- Anonymous
Dear Anonymous,
Digital Signage is a marketing tool for companies to deliver information to an audience by use of captivating digital displays that can be controlled electronically using a cellular, Wi-Fi, or standard TCP-IP network. Much different from your normal paper print ad; with Digital Signage, stagnant information can be brought to life with bright and spectacular digital video and audio that can update and stream 24-7. A business can design any display on their network, manage and schedule ads - all by remote. Showcase video, animation, text, web pages, or even live television at venues such as coffee shops, banks, supermarkets, universities, and yes, even shopping malls. How does it all work?
Every successful campaign needs an effective Digital Signage solution. Companies that are serious about meeting their marketing goals need an experienced management approach to ensure that your network will function at its highest level. UCView media is the leading provider in digital signage because we supply a cost-effective, easy to use package that powers a company’s digital display with our application servers, content management, and professional, reliable players. UCView’s sole purpose is to provide a company with the power to connect with their target audience and provide information that is pertinent, which equals profits and growth for that business.
Your story represents tens of thousands that we service everyday. Whether you are a business person, advertiser, or consumer, we thank you for your story. Always know that you are our inspiration.
- UCView Inc.
Mister Pukka is a senior writer at UCView. Pukka can be emailed at .(JavaScript must be enabled to view this email address)
