Campaigns = Greater Control

Here is a common question that we get… why does UCView chose to go with campaigns rather than playlists in order to run ads? UCView is the only solution provider in digital signage that handles ad management through campaigns instead of playlists. Sure we are going against the industry norm, but going with the flow doesn’t always mean it’s the right way to go. With campaigns we have managed to simplify ad management and playback to a point where you only have to worry about the ads you personally are responsible for and not the ads that your co-worker or someone in another department is responsible for.

The traditional way ad management takes form is through playlists. Each player is assigned a playlist of ads that it needs to run, and that playlist has to be accessed by multiple people so they can all put in their ads. As you can imagine, this is not the most efficient method by which to run ads. There is always the chance that an ad can accidentally be moved around or even removed by someone else. So you have to deal with the constant worry of making sure your ads are present in the final playlist before it goes to the player.

Well, we thought there has to be a better way to handle ad management than the old way, and we figured it out. Why not create an ad campaign?

When you enter the Campaigns & Ads section of the UCView Portal, you can start the simple process of making your ads & setting them up into campaigns. Once you have created all the ads you are responsible for, you can group them into campaigns. These campaigns can then be sent to specific players in your network, without any concerns over someone else messing around with your ads. Since no one else has access to edit your campaign you can rest assured that your campaigns will be displayed.

Ad management done right. Another reason why UCView’s digital signage solutions take the hassle out of your digital signage network and give you the ease of mind that comes with a solid, simple, and secure network.