Happy Earth Day #40

The color green has been associated with many negative things in the last couple of millennia.  Shakespeare referred to it as the color symbolic of envy.  Some spiritually faithful folks will tell you that man’s love of money (the formerly-green dollar bills) is the root of many evils.  We even turn green when we get sick.  Yet despite centuries of negative associations, the efforts of the environmentally-conscious have made green the hip new thing within the last decade.  Somewhere along the way, the green theme has also become big business.  As is the case with all celebrated holidays, Earth Day has become less about the cause and more about the money.  Most corporate giants across all industries have capitalized on this trend, a common pattern of painting genuine concern for social issues.

So let’s take this opportunity today and insert a shameless plug for our industry.  We can help you save entire forests by replacing print communication with digital screen communication.  That is the honest-to-God truth.

Save a tree.  Ditch the paper.  Deploy a screen.