Posted by Alex
on 02/10 at 04:04 PM
Digital menu boards dramatically improve customer experiences in restaurants across the spectrum from fine-dining establishments to fast-food joints. Nothing catches the eye like colorful and exciting digital signage in restaurants – whether they seek to create a calming and elegant dining experience or an exciting and upbeat retail environment.
Once a rare luxury, digital signs in restaurants have become increasingly popular. Increasing numbers of small businesses take the plunge and invest in digital menu board software and systems. Digital signage providers have created entry-level systems and price options that encourage all sizes of food service companies to purchase digital signage for their retail locations. These entrepreneurs have learned that investing in the startup costs of digital signage systems quickly pays off, even in micro-retail outlets like food trucks, cafes, mom and pop shops, and outdoor fast food kiosks.
Many early-adopting companies that “went digital” long ago revamp and expand their customer experience offerings with new and innovative digital signage systems. These trendsetters use digital signs not just as menu boards – but also for interactive entertainment. Customers interact directly with restaurant environments by controlling venue playlists via their smartphones and digital signs.
The quick-serve food industry has rapidly adopted digital signage in restaurants. Food service corporations have encouraged franchise owners to invest in these technologies. Big brands strive to provide high-end and engaging customer experiences across all venues. When top franchisees in high-end retail environments first featured digital signs, other outlets quickly followed suit.
Some digital signage suppliers sell to large companies and others target individual franchisees. They tailor their multi-screen display systems to meet each retail space’s unique requirements. Depending on a corporation’s structure, they may find it easier to sell digital menu board systems in bulk or work on a custom-order basis.
Major chain quick-serve restaurants use digital signs to entertain and engage with their customers while they wait in line. Upon entering the retail space, patrons use interactive touch screens to learn about their menu options and get excited about their meals. Some restaurants even use touch screen technology to allow customers to “skip the line.” This feature delights people waiting in line for food service, just as it does in airports and movie theaters.
Fast-food businesses benefit from these line-shortening devices which free up cashier time and allow team members to focus more attention on customers with unique tastes and needs. Carry-out customers can use interactive menu boards/kiosks to speed up flow-through times. During valuable lunch and dinner rush hours, these quick and convenient engagement platforms dramatically increase restaurants’ total capacities and revenues.
Customers love interacting with digital signage in restaurants. Food service companies appreciate the cost savings and increased volume facilitated by these devices. As digital signs continue to show up in all sectors of the restaurant market, these multi-use engagement portals will revolutionize the dining experience – and industry profits!