What are your screens displaying?

Last but certainly not least, the most important factor in audience engagement and retention is content. If people are not interested in what’s being shown on the screen the next time they won’t even take a glance at it. In an environment where we are bombarded with content 24/7, every one of us has developed internal mechanisms to block out excess noise. However, when we see something unique or different, we are bound to observe it and even recommend it to family and friends. Word of mouth has grown into a major player in the decision making process, and with high quality content your displays can generate that positive buzz.

In today’s environment, traditional signs don’t stand a chance at success. Static images targeted to a wide demographic are not capable of generating engagement. Another disadvantage of traditional signage is its lack of flexibility. By the time these signs are printed and delivered to target locations, they could be out of date, not to mention the high costs of printing and delivery.

With digital signage, all these concerns disappear. Printing and delivery costs are eliminated, content can be specific to your demographics, and the flexibility of digital signage provides an opportunity for your messages to stick with the audience.

This is where UCView’s EZBoard Editor comes in. With this state of the art content creation / management tool, you can create eye catching layouts that are guaranteed to get people talking. Whether it’s a dynamic menu board, an RSS feed, a live feed from Twitter, or even 3D content; with EZBoard you can bring together all these elements into one display and rest assured that your displays will not just be another screen, but the screen people want to visit every time they are at your business.

You read that correctly, 3D CONTENT. UCView has integrated Magnetic 3D’s Enabl3D technology into our content creation package, allowing your media to be presented in 3D, without the hassle of 3D glasses. This groundbreaking technology is something that’s bound to resonate with your audience. It’s something that is not commercially available, so viewers will want to take some time and appreciate the truly innovative technology on display at your business. Not only will 3D grab viewers’ attention, but it will lead to high retention rates and word of mouth. This directly translates to better exposure of your content.

It’s also important not to overwhelm your audience with stunning content. Sure you can have the latest and greatest technology and create a piece worthy of a movie theatre, but the key is that the viewer remembers the product being advertised. After all, what’s the point of having great buzz about this piece they saw if they can’t even recall your brand?

So what it comes down to is showing content people want to see and engage with. Through the EZBoard Editor you can integrate your PowerPoint presentations, Flash, Live TV, a Twitter feed, music, 3D, and much more. Displaying engaging material, not only gets the attention of your customers once, but it will be a source of repeat visits and higher customer retention rates.