What do you want to be when you grow up?

Growing up as a kid you either wanted to be a doctor, firefighter, police officer, pilot, or an athlete. These are usually the most common professions that we dream of as kids. As we grew up we learned of so many other options that those early childhood dreams no longer seemed as appealing or as realistic as they used to be when we were 5 or 6 years old. I know, I know, you are asking yourself, “What does this have to do with digital signage?”

Let me tell you why a digital signage company is blogging about childhood goals and aspirations. Recent developments coming out of Texas indicate the Texas State Technical College (TSTC) has launched an associate’s degree program in digital signage. TSTC is offering a 2 year program that will teach students all the ins & outs of digital signage. Coursework will consist of classes in digital marketing, design, and scheduling.

Want more incentive to sign up? The courses are fully online, meaning you never have to set foot on campus (well, unless you want to or have to take care of paper work and things like that).

All joking aside, this is just another indication that digital signage is here to stay. The technology is getting ingrained into the mainstream every single day, and it’s only a matter of time before digital displays become the predominant form of outdoor advertising. The cost & time efficiencies and flexibility that this medium provides are second to none.

Maybe one day you will ask a kid what he wants to major in when he goes to college and his answer will be, “I want a degree in digital signage.” Sure, this is still a few years away, but that’s what the “experts” said about a gaming degree; and yet, most major universities have started offering bachelor’s and even master’s degrees in game design and management.