If you saw emergency workers or firefighters being attacked by a mob as they are trying to do their jobs, would you step in to break up the fight?  Would you plead with others to help?  Would you at least call the police?  Or would you walk by as if nothing was happening in hopes to avoid the conflict altogether?

Apparently most citizens in the Netherlands would rather pass on getting involved in any way, and the Dutch government is doing something to correct that behavior.  They have installed large digital billboards that use augmented reality to raise awareness of the issue.  The video captures live footage and inserts a pre-recorded altercation scenario onto the scene, placing real-time passersby into a virtual scenario.  With the audience intrigued (and their eyes fixated) the billboard educates them on the appropriate course of action.  The purpose of the campaign is to call citizens out on their lack of action - place a bit of guilt on them, and hopefully lead them to be more proactive and helpful in the future.  This is a gutsy creative move (typical of Europe) by a government body, and judging by the video, the message is reaching its audience.

Via Mashable.