Chatsworth, CA - UCView Media Inc., a leading digital signage provider, has released a new signage solution specifically tailored to the needs of restaurants. Utilizing the latest digital signage and screen-interaction technology, the Digital Signage Menu Board provides a one-stop communication solution for improving both customers’ dining experience and developing targeted in-store advertising. The system includes a UCView DIGIBoard Digital signage media server, UCView wireless media players and displays strategically placed throughout a restaurant for maximum impact and content ­­­exposure.

“UCView’s Digital Signage Menu Board offers many unique features,” says Guy Avital, president and CEO of UCView Media.  “You can instantly change items, prices and specials on fast-food menu boards without the cost of printing new menu board sheets or change alpha-numeric character tiles.”  In these establishments, menu boards are the main tool in educating and enticing customers to purchase product.  Digital menu boards allow fast food restaurants to communicate this critical information more effectively and attractively than any other medium.

The advantages of digital signage in full service and fine dining restaurants are even greater.  States Mr. Avital: “You can change the look of any one or all of your displays at any time, easily creating distinctive looks for theme nights, holidays and special occasions. Weekly, daily and even hourly specials can be scheduled in advance or on the fly, changing whenever a sudden opportunity reveals itself.” 

Link a group of displays together to create a “video wall” that can display static or animated restaurant logos, video and Flash graphics.  Featuring such a display matrix in a prominent area will create a cutting edge yet upscale motif that can be continued throughout every part of the restaurant.

Interactive touch-screen digital signage displays installed at each table will allow customers to send food orders to the kitchen, drink orders to the bar, or call the maitre d’ directly from the table. The lighted screens are easy to read in darker environments and menus can be changed immediately, eliminating the need to print dozens—or thousands—of menus.  “Sold out items can be removed and new dishes can be added with only a few mouse clicks,” Avital continues.  “You can even divide the screen into multiple sections and vary the content to include advertisements for food and drink specials and add elegant graphics to create just the right mood for your clientele.  Best of all, any combination of content can be sent to any sign in the restaurant whenever it best suits the establishment’s purpose.  The owner or manager is limited only by his/her imagination.”

Avital believes that the initial investment in a Digital Signage Menu Board system is offset not only by increased presence and satisfaction of patrons, but also the lower operating cost over an extended period of time. We are confident that within this period, the advantages and long-term savings over static, print media will allow any establishment to stay ahead of the competition in both image and revenue.”