The supermarket industry was one of the first to recognize the potential of digital signage and adopt the technology. Also referred to as point-of-sale signage, the high impact media delivered through digital displays in supermarkets has helped boost sales, as well as improve customers’ shopping experience.
Increase sales by bringing current deals and on-going promotions to customers’ attention. Targeted advertisements also increase impulse buying and improve sales of high-margin product. Point the customers to these products’ locations to further increase the likelihood of a sale.
Generate additional revenue from ad sales. In-store exposure leads to significant boosts in sales and solidifies a brand’s presence. National brands may seek to supplement their existing ad campaigns. Local brands may be interested in promoting their products, services or sponsorships. Supermarkets are one of the best-suited networks to narrowcast messages to a local audience, which makes them extremely valuable venues for advertising.
Build customer loyalty by improving their shopping experience in your store. Digital screens can offer much to make shoppers’ experience more pleasant and memorable.
· Minimize perceived wait time in check-out lines with engaging content
· Introduce shoppers to new recipes and how-to info to build your value to them
· Allow customers to locate desired foods and services quickly with a quick look-up
· Run text-to-screen content to engage your shoppers with your brand and/or location
· Provide local news, weather and traffic reports for shoppers’ convenience
Reduce costs by avoiding print material for in-store signage. Digital signage campaigns are also much more readily-available. They can be created and deployed in just minutes, a stark contrast to the days-long wait for print material to be designed, created and delivered.
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