Digital Signage networked infrastructure launched
LOS ANGELES, CA - A new breed of enabling software now permits the parallel distribution of digital content via the internet with minimal requirements. The software enables distribution, as well as control, management, reporting and scheduling of virtually any type of digital content.
“The system architecture is built to enable the commerce between digital display owners, the advertisers who seek to reach their target audience and the consumers who view the content” says Guy Avital, UCView’s CEO. “Our system’s main advantage is derived from the assurance that each participating party benefits—a win/win design.”
According to studies, the digital signage market surpassed $100M in 2005 and expected growth well over $3B by 2010. Early adopters included shopping malls and retail stores and they reported a direct increase in sales, added value to consumers and an excellent avenue for advertisers reaching their target audience just minutes before making a purchase decision.
The UCView System was developed to manage thousands of monitors simultaneously, while allowing advertisers and administrators simple uploading, managing and scheduling of their content for specific monitors (i.e. a video manufacturer or advertiser may want their ads running only in the electronics section of all the stores in the network). The content being delivered can be monitored, approved and controlled by the individual display owner broadcasting the advertiser’s ad campaign. The system is highly customizable and can be repurposed for various scenarios (educational, government, financial, etc.). UCView back-end technology developed with UNIX ensures speed, reliability and low cost of ownership.