How to Digital signage Layout - Blog








How to Digital signage Layout

By Guy Avital on 02/07


How to Digital signage Layout

Digital signage layout is gaining more focus on how to design the screen to gain more consumer attention. The advantage of digital signage screen over traditional signs is the ability to design the screen with no restraint, create and display content in various customized presentations. Split-screen features enable the digital signage display to show several media sources at the same time in different parts of the screen. The presentation can include a combination of different media types, such as video, Live TV, Flash, Images, RSS feed and more.

When designing digital signage layouts, we need to consider the type of media we plan to play on the screen. I f we are using only pictures and flash presentation, we can divide the screen in any shape or form, because we can adjust the content to the size of the section it’s going to play on. Nevertheless if we play video or live TV, we need to design the video or TV section in 4:3 or 16:9 ratio to avoid stretching or black bars  around the video or the live TV.

The most common digital signage layouts used today are the 3 parts wide and standard screen layout, where the main media is covering 80% to 90% of the left side of the screen, with a side banner and bottom banner stroller. In this type of layout we maintain the 16:9 or 4:3 ratio in the main media section.

4:3 ratio Layout

 

16:9 Ratio Layout

 

The concept behind 3 parts layout is simple. Main media section displays live TV, video commercials and other main interest programming or combinations of the above.  Side banner, plays live text base or animation base information, for example: weather, news, traffic, etc.  Bottom stroller is designed for text ticker of timely customized messages and news. This type of layout fits markets like retail, checkout stands and any 4:3 displays.

Another common display layout we see more is the 16:9 Quad sections. this type of layout has more horizontal space due to its 16:9 shape , which provides more width to its side banner sections. Wider side banners gives you the ability to create square shape side sections which can play any type of content as main media but smaller. Such as, TV, video, animation, pictures and more. Like the 3 sections layout (above), the 16:9 quad sections have the text ticker scroll as well. We notice demand for this type of layout in education, corporate, and message boards where there is a need for more information to display simultaneously.

16:9 Quad Sections Layout

 

Branded Digital Signage Screen

Branding the digital signage screen become popular especially in digital signage screen that sells ads. When there is a need to brand the screen with a logo of the location or the network, the layout needs to have a branding layout that includes a background with a logo or a section that displays the branding. In branded layout, an area of the screen needs to be reserved for logo or name brand. The goal when creating branded layout is to keep the same ratio rules of regular layout while reserving a space for the logo or the name brand.

 

 

Food menu and Information Screen Layout

Digital signage for menu board and other information screen becomes a new stream for digital signage use. When designing a screen to display information like menu boards, you need to consider the distance between the audience to the screen and the amount of content is displayed in a given moment. A common layout design for menu boards and restaurants is a vertical page layout, where you divide the screen to 2 or 3 sections that replace the look of traditional printed menu boards.

 

Sport Bar and Clubs

Bars, club and restaurants are taking advantage of digital signage features. By turning a sports bar TV to a digital signage display creates enormous advertising opportunities. Bars and Clubs are famous for their Large number of TV screens to support sport fan audiences during games. Digital signage layouts in these venues need to be sensitive to the audience interest and keep as much real-estate in the display for main media interest, and not to Claude the screen with too much advertising. These are common layout in Restaurants, bars and clubs.

 

In the example above the main media takes up the most area of the screen while reserving small banners for branding and advertising. This type of layout is most affective during high rating games in sport event.

The most important rule when designing a digital signage screen is “keep your audience in mind”. Design the screen to your audience interest. Taking into consideration the time your average customer spends in front of the screen, the size of the screen and the type of programming playing on the screen, you can design the screen to accommodate your customer interest while introducing other ads simultaneously.